# IWC

Brad Pitt's new F1 movie features IWC watches, blurring lines between cinema and commerce. Forbes reports on the $40 million F1 ad sponsorship.

### About IWC
IWC is a Swiss luxury watch manufacturer known for its high-end timepieces.  

### Insights
- iwc sentiment is up 11.76% from the previous week.

### Engagements: [---------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:iwc/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/iwc/time-series/interactions.tsv)  
Current Value: [---------]  
Daily Average: [---------]  
[--] Week: [-------] -89%  
[--] Month: [-----------] -7.70%  
[--] Months: [-----------] +275%  
[--] Year: [-------------] +226%  
1-Year High: [----------] on 2026-01-05  
1-Year Low: [-------] on 2025-03-15  

Engagements by network (24h):
TikTok: [------]
Instagram: [--]
News: [---]
X: [-------]
Reddit: [-----]
YouTube: [---------]

  
  
### Mentions: [-----] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:iwc/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/iwc/time-series/posts_active.tsv)  
Current Value: [-----]  
Daily Average: [-----]  
1-Year High: [-----] on 2025-11-25  
1-Year Low: [---] on 2025-03-15  

Mentions by network (24h):
TikTok: [---]
Instagram: [--]
News: [--]
X: [---]
Reddit: [---]
YouTube: [---]

  
  
### Creators: [---] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:iwc/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/iwc/time-series/contributors_active.tsv)  
[---] unique social accounts have posts mentioning IWC in the last [--] hours which is up 11% from [---] in the previous [--] hours
Daily Average: [---]  
1-Year High: [-----] on 2025-11-16  
1-Year Low: [---] on 2025-03-15  

The most influential creators that mention IWC in the last [--] hours

| Creator                                        | Rank | Followers  | Posts | Engagements |
| -------                                        | ---- | ---------  | ----- | ----------- |
| [@upediashorts](/creator/youtube/upediashorts) | [--]    | [----------] | [--]     | [--]          |

[View More](/list/creators/iwc/100)
  
  
### Sentiment: 58%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:iwc/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/iwc/time-series/sentiment.tsv)  
Current Value: 58%  
Daily Average: 75%  
[--] Week: 76% +8%  
[--] Month: 72% -4%  
[--] Months: 72% +19%  
[--] Year: 72% -1%  
1-Year High: 98% on 2025-06-04  
1-Year Low: 17% on 2025-12-06  

Most Supportive Themes:
- IWC Watchmaking and Craftsmanship: (30%) Posts highlighting the intricate assembly processes, unique materials, and technological innovations behind IWC watches, emphasizing the skill and dedication of their watchmakers.
- IWC Watch Comparisons and Value: (25%) Discussions comparing IWC watches to other luxury brands and car manufacturers, often framing IWC as a high-value or aspirational choice within these comparisons.
- IWC as a Luxury and Investment Item: (20%) Content focusing on IWC watches as desirable luxury goods, investment pieces, and suitable for special occasions or as gifts, often mentioning specific models and their appeal.
  
Most Critical Themes:
- Criticism of IWC's Value Proposition: (15%) Posts that question the high price of IWC watches, suggesting that other brands or even more affordable options offer better value or functionality for the cost.
- IWC in the Context of Wrestling Fandom (IWC): (10%) A significant portion of posts use 'IWC' to refer to the 'Internet Wrestling Community,' leading to confusion and discussions unrelated to the watch brand, sometimes involving criticism of wrestling fan culture.
  

### Top IWC News
Top news links shared on social in the last [--] hours  

*Showing a maximum of [--] news posts without a LunarCrush subscription.*  

"How This Hollywood Producer Turned Brad Pitt Into A $40 Million F1 Ad Mercedes IWC Expensify and other brands paid millions to sponsor a fictional Formula [--] team in Apples new F1 movie which blurs the line between cinema and commerceand could shape the future of both"  
[News Link](https://www.forbes.com/sites/mattcraig/2025/06/27/how-hollywood-producer-david-leener-turned-brad-pitt-into-a-40-million-f1-ad/) [@Forbes](/creator/x/Forbes) 2025-06-27T10:03Z 20.3M followers, 539.3K engagements



### Top IWC Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"Tonights Smackdown is about to deliver #WWE #wrestling #prowrestling #wrestlingcommunity #iwc #fyp"  
[YouTube Link](https://youtube.com/watch?v=pPsvHhikb7c) [@letsgojasko](/creator/youtube/letsgojasko) 2026-02-06T19:12Z [----] followers, [----] engagements


"@ProWFinesse Hes a Muslim why do you think that side of IWC cant stand him If he promoted American flags & MAGA i promise you hed be the most popular wrestler in the wwe damn near"  
[X Link](https://x.com/OcksCloset/status/2019849780839821533) [@OcksCloset](/creator/x/OcksCloset) 2026-02-06T19:04Z [----] followers, [----] engagements


"Ricochet isn't even worth responding to by serious people. Let the IWC trolls deal with him. That's his level now. He thinks his edgy online gimmick is getting "heel heat" but he doesn't have the intelligence talent or starpower to actually make it go anywhere or mean anything. Ricochet isn't even worth responding to by serious people. Let the IWC trolls deal with him. That's his level now. He thinks his edgy online gimmick is getting "heel heat" but he doesn't have the intelligence talent or starpower to actually make it go anywhere or mean anything"  
[X Link](https://x.com/wiretaup/status/2019825363413791227) [@wiretaup](/creator/x/wiretaup) 2026-02-06T17:27Z [----] followers, [---] engagements


"Seems to have infuriated people outside of WWE as well. Ricochet isn't even worth responding to by serious people. Let the IWC trolls deal with him. That's his level now. He thinks his edgy online gimmick is getting "heel heat" but he doesn't have the intelligence talent or starpower to actually make it go anywhere or mean anything. Ricochet isn't even worth responding to by serious people. Let the IWC trolls deal with him. That's his level now. He thinks his edgy online gimmick is getting "heel heat" but he doesn't have the intelligence talent or starpower to actually make it go anywhere or"  
[X Link](https://x.com/wiretaup/status/2019825250750590992) [@wiretaup](/creator/x/wiretaup) 2026-02-06T17:27Z [----] followers, [----] engagements

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