# Hugo Boss

Hugo Boss sees a surge in positive mentions for product showcases and celebrity endorsements, while historical controversies and brand comparisons continue to be discussed.

### About Hugo Boss
Hugo Boss is a German luxury fashion house known for its apparel, fragrances, and accessories.  

### Engagements: [-------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:hugo-boss/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/hugo-boss/time-series/interactions.tsv)  
Current Value: [-------]  
Daily Average: [-------]  
[--] Week: [---------] +4.60%  
[--] Month: [----------] -23%  
[--] Months: [-----------] +30%  
[--] Year: [-----------] +9.20%  
1-Year High: [---------] on 2026-01-06  
1-Year Low: [-------] on 2025-02-20  

Engagements by network (24h):
Instagram: [------]
X: [------]
News: [--]
YouTube: [-------]
Reddit: [---]
TikTok: [-------]

  
  
### Mentions: [---] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:hugo-boss/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/hugo-boss/time-series/posts_active.tsv)  
Current Value: [---]  
Daily Average: [---]  
[--] Week: [-----] +9.40%  
[--] Month: [-----] +28%  
[--] Months: [------] +21%  
[--] Year: [------] -9.50%  
1-Year High: [-----] on 2025-10-26  
1-Year Low: [---] on 2025-03-09  

Mentions by network (24h):
Instagram: [--]
X: [---]
News: [--]
YouTube: [---]
Reddit: [--]
TikTok: [---]

  
  
### Creators: [---] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:hugo-boss/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/hugo-boss/time-series/contributors_active.tsv)  
[---] unique social accounts have posts mentioning Hugo Boss in the last [--] hours which is up 2.30% from [---] in the previous [--] hours
Daily Average: [---]  
[--] Week: [-----] +1.10%  
[--] Month: [-----] +27%  
[--] Months: [------] +22%  
[--] Year: [------] -10%  
1-Year High: [-----] on 2025-10-26  
1-Year Low: [---] on 2025-03-09  

The most influential creators that mention Hugo Boss in the last [--] hours

| Creator                                                  | Rank | Followers  | Posts | Engagements |
| -------                                                  | ---- | ---------  | ----- | ----------- |
| [@upediashorts](/creator/youtube/upediashorts)           | [--]    | [----------] | [---]   | [------]      |
| [@xetdaspromocoes](/creator/twitter/xetdaspromocoes)     | [--]    | [-------]    | [--]     | [-----]       |
| [@artreallylikes](/creator/youtube/artreallylikes)       | [--]    | [------]     | [--]    | [-----]       |
| [@wolfsoldit](/creator/tiktok/wolfsoldit)                | [--]    | [---]        | [--]     | [-----]       |
| [@orlanditoppp](/creator/tiktok/orlanditoppp)            | [--]    | [-----]      | [--]     | [-----]       |
| [@chambrefroideprod](/creator/youtube/chambrefroideprod) | [--]    | [-------]    | [--]     | [-----]       |
| [@schandiii](/creator/tiktok/schandiii)                  | [--]    |            | [--]     | [-----]       |
| [@bryscovevo9378](/creator/youtube/bryscovevo9378)       | [--]    | [-----]      | [--]     | [-----]       |
| [@chadsecrets](/creator/youtube/chadsecrets)             | [--]    | [-------]    | [--]     | [-----]       |
| [@khaledadnan](/creator/youtube/khaledadnan)             | [--]   | [-------]    | [--]     | [-----]       |

[View More](/list/creators/hugo-boss/100)
  
  
### Sentiment: 54%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:hugo-boss/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/hugo-boss/time-series/sentiment.tsv)  
Current Value: 54%  
Daily Average: 78%  
[--] Week: 82% -3%  
[--] Month: 47% -30%  
[--] Months: 47% -44%  
[--] Year: 47% -34%  
1-Year High: 96% on 2025-10-21  
1-Year Low: 19% on 2025-03-19  

Most Supportive Themes:
- Product Showcases (Fragrances and Clothing): (50%) Users are actively sharing their positive experiences with Hugo Boss fragrances and clothing on social media.
- Celebrity Endorsements and Event Appearances: (30%) Hugo Boss designs are being featured at high-profile events and worn by celebrities, increasing brand visibility and appeal.
- Positive Financial Performance: (20%) Hugo Boss has reported better-than-expected financial results, maintaining its full-year forecast.
  
Most Critical Themes:
- Historical Association with Nazi Regime: (60%) A resurfaced [----] article acknowledges Hugo Boss's historical link to the Nazi regime, which may resurface in discussions.
- Comparisons to Other Luxury Brands: (40%) Some users are comparing Hugo Boss products to those of other luxury brands, indicating a competitive market.
  

### Top Hugo Boss Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"Ad: ⚡ NOW: [--] ⚡ Grab the Hugo Boss Stretch-Cotton T-Shirt "Pink" at a huge discount with the new code: "BOSS50". Reduced from [--] to just [--] HERE Sizes SXXL https://tidd.ly/4rUEflG https://tidd.ly/4rUEflG"  
[X Link](https://x.com/CaptainThreads/status/2022714957260026145) [@CaptainThreads](/creator/x/CaptainThreads) 2026-02-14T16:50Z [----] followers, [---] engagements


"The heart of the matter sewn in style. #HuwMessie #BeYourOwnBOSS Discover the collection at https://on.boss.com/ValentinesDay/Gifts Follow BOSS on Instagram: http://www.instagram.com/boss TikTok: https://www.tiktok.com/@boss Facebook: http://www.facebook.com/hugoboss Pinterest: http://www.pinterest.com/hugoboss HUGO BOSS Hugo Boss Hugoboss Fashion Fashion Show Fashion Week Collection Runway Music Mode Campaign Hollywood Model Commercial HUGO BOSS Hugo Boss Hugoboss Fashion Fashion Show Fashion Week Collection Runway Music Mode Campaign Hollywood Model Commercial"  
[YouTube Link](https://youtube.com/watch?v=ROQxKn1T-XQ) [@boss](/creator/youtube/boss) 2026-02-14T14:18Z 263K followers, [---] engagements


"@LaJetweet Por lo menos en EEUU el del ICE lleva abrigos molones que parecen de Hugo Boss hace [--] aos"  
[X Link](https://x.com/HistorietaLa/status/2022654041965367472) [@HistorietaLa](/creator/x/HistorietaLa) 2026-02-14T12:47Z 94.3K followers, [---] engagements


"Elegant Fashion Background Music Luxury Brand HUGO BOSS Elegant Fashion Background Music Luxury Brand HUGO BOSS Elegant Fashion Background Music Luxury Brand HUGO BOSS Elegant Fashion Background Music Luxury Brand HUGO BOSS #FashionMusic #LuxuryPlaylist #BrandPresentation #SoftElectronic Welcome to Fashion Music Style 🎶 Immerse yourself in the ultimate 'Elegant Fashion Background Music' designed to elevate your brand's presence. This carefully curated 'Luxury Brand Presentation Soundtrack Vibes' embodies sophistication and style perfect for high-end fashion shows exclusive events or"  
[YouTube Link](https://youtube.com/watch?v=sc82-VSr5hE) [@fashionmusicstyle6688](/creator/youtube/fashionmusicstyle6688) 2026-02-14T12:12Z [----] followers, [---] engagements

Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing