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# Hugo Boss

Hugo Boss is facing renewed scrutiny over its historical ties to the Nazi regime, with a 1997 New York Times article resurfacing. Meanwhile, the brand's turnaround efforts appear to be faltering, leading to a reset of growth ambitions.

### About Hugo Boss
Hugo Boss is a German luxury fashion house known for its apparel, fragrances, and accessories.  

### Insights
- Hugo Boss creators is up XXXXX% from the previous week.
- Hugo Boss engagements is up XXXXXX% from the previous week.
- Hugo Boss mentions is up XXXX% from the previous week.

### Engagements: XXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:hugo-boss/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/hugo-boss/time-series/interactions.tsv)  
Current Value: XXXXXXX  
Daily Average: XXXXXXX  
X Week: XXXXXXXXXX +218%  
X Month: XXXXXXXXXX -XX%  
X Months: XXXXXXXXXXX +17%  
X Year: XXXXXXXXXXX +27%  
1-Year High: XXXXXXXXXX on 2025-11-01  
1-Year Low: XXXXXX on 2025-02-06  

Engagements by network (24h):
News: XX
Reddit: XXXXX
TikTok: XXXXXXX
X: XXXXXX
YouTube: XXXXXX

  
  
### Mentions: XXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:hugo-boss/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/hugo-boss/time-series/posts_active.tsv)  
Current Value: XXX  
Daily Average: XXX  
X Week: XXXXX +12%  
X Month: XXXXX -XX%  
X Months: XXXXXX +35%  
X Year: XXXXXX -XX%  
1-Year High: XXXXX on 2025-10-26  
1-Year Low: XXX on 2025-01-27  

Mentions by network (24h):
News: X
Reddit: XXX
TikTok: XXXXX
X: XXXXX
YouTube: XXXXX

  
  
### Creators: XXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:hugo-boss/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/hugo-boss/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning Hugo Boss in the last XX hours which is down XXXX% from XXX in the previous XX hours
Daily Average: XXX  
X Week: XXXXX +14%  
X Month: XXXXX -XX%  
X Months: XXXXXX +23%  
X Year: XXXXXX -XX%  
1-Year High: XXXXX on 2025-10-26  
1-Year Low: XXX on 2025-01-27  

The most influential creators that mention Hugo Boss in the last XX hours

| Creator                                                  | Rank | Followers | Posts | Engagements |
| -------                                                  | ---- | --------- | ----- | ----------- |
| [@fakehistoryhunt](/creator/twitter/fakehistoryhunt)     | X    | XXXXXXX   | X     | XXXXXX      |
| [@curlyfragrance](/creator/tiktok/curlyfragrance)        | X    | XXXXXXX   | X     | XXXXX       |
| [@artreallylikes](/creator/youtube/artreallylikes)       | X    | XXXXXX    | X     | XXXXX       |
| [@chadsecrets](/creator/youtube/chadsecrets)             | X    | XXXXXXX   | XX    | XXXXX       |
| [@hugobosssuperstar](/creator/youtube/hugobosssuperstar) | X    | XXX       | XX    | XXXXX       |
| [@hamzasaab](/creator/youtube/hamzasaab)                 | X    | XXXXXX    | X     | XXXXX       |
| [@fragranceflan](/creator/youtube/fragranceflan)         | X    | XXXXXX    | X     | XXXXX       |
| [@denimexchange](/creator/tiktok/denimexchange)          | X    | XXXXXX    | X     | XXXXX       |
| [@curlyfragrance](/creator/youtube/curlyfragrance)       | X    | XXXXXXX   | X     | XXXXX       |
| [@rottenrebels](/creator/youtube/rottenrebels)           | XX   | XXXXXXX   | X     | XXXXX       |

[View More](/list/creators/hugo-boss/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:hugo-boss/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/hugo-boss/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% +1%  
X Month: XX% -X%  
X Months: XX% +1%  
X Year: XX% +3%  
1-Year High: XX% on 2025-11-20  
1-Year Low: XX% on 2024-12-17  

Most Supportive Themes:
- Product Showcases (Fragrances and Clothing): (50%) Users are actively sharing their positive experiences with Hugo Boss fragrances and clothing on social media.
- Celebrity Endorsements and Event Appearances: (30%) Hugo Boss designs are being featured at high-profile events and worn by celebrities, increasing brand visibility and appeal.
- Positive Financial Performance: (20%) Hugo Boss has reported better-than-expected financial results, maintaining its full-year forecast.
  
Most Critical Themes:
- Historical Association with Nazi Regime: (60%) A resurfaced 1997 article acknowledges Hugo Boss's historical link to the Nazi regime, which may resurface in discussions.
- Comparisons to Other Luxury Brands: (40%) Some users are comparing Hugo Boss products to those of other luxury brands, indicating a competitive market.
  

### Top Hugo Boss News
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"Hugo Boss Hits Reset Again After Promised Turnaround Falters - Bloomberg"  
[News Link](https://www.bloomberg.com/news/articles/2025-12-03/hugo-boss-resets-course-delays-growth-ambition-to-2027) [@business](/creator/x/business) 2025-12-03T07:45Z 9.7M followers, 10.8K engagements


"Hugo Boss Acknowledges Link to Nazi Regime (Published 1997)"  
[News Link](https://www.nytimes.com/1997/08/15/business/hugo-boss-acknowledges-link-to-nazi-regime.html) [@nytimes](/creator/x/nytimes) 1997-08-15T05:00Z 228.6M followers, 1.5M engagements



### Top Hugo Boss Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"@jakubwiech Hugo Boss Porsche and Mercedes all thought Hitler was cool too fool"  
[X Link](https://x.com/warchilds1st/status/1998503497986433269) [@warchilds1st](/creator/x/warchilds1st) 2025-12-09T21:22Z XXX followers, 2566 engagements


"Evolution of Hugo boss #evolution #skibiditoilet #skibidi #hugo #boss #hugoboss"  
[YouTube Link](https://youtube.com/watch?v=E5kFFzCz2lA) [@caricry](/creator/youtube/caricry) 2025-12-09T21:20Z XXX followers, 1077 engagements


"And the dude is wearing Hugo boss. Everything aligns"  
[X Link](https://x.com/SGH129757/status/1998462661022069120) [@SGH129757](/creator/x/SGH129757) 2025-12-09T18:40Z X followers, XXX engagements


"@MWL152 I knew something was off soon as I saw his Hugo boss tee"  
[X Link](https://x.com/HimOverThere09/status/1998438081658237239) [@HimOverThere09](/creator/x/HimOverThere09) 2025-12-09T17:02Z XXX followers, 1374 engagements