# Helly Hansen

Helly Hansen sees a massive surge in engagements, up 81.48% week-over-week, driven by strong performance on X and TikTok. Despite this, recent controversies and discussions around pricing are creating a mixed sentiment.

### About Helly Hansen
Helly Hansen is a Norwegian brand specializing in performance outdoor and workwear, particularly for sailing and skiing.  

### Insights
- helly hansen creators is up 11.76% from the previous week.
- helly hansen engagements is up 96.16% from the previous week.

### Engagements: [------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:helly-hansen/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/helly-hansen/time-series/interactions.tsv)  
Current Value: [------]  
Daily Average: [------]  
[--] Week: [-------] +96%  
[--] Month: [-------] -90%  
[--] Months: [----------] +1,389%  
[--] Year: [----------] +592%  
1-Year High: [---------] on 2025-12-05  
1-Year Low: [--] on 2025-08-18  

Engagements by network (24h):
X: [------]
News: [--]
Instagram: [------]
Reddit: [---]
TikTok: [------]
YouTube: [------]

  
  
### Mentions: [---] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:helly-hansen/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/helly-hansen/time-series/posts_active.tsv)  
Current Value: [---]  
Daily Average: [---]  
[--] Week: [---] +7.20%  
[--] Month: [-----] +29%  
[--] Months: [-----] +49%  
[--] Year: [-----] +473%  
1-Year High: [---] on 2025-12-25  
1-Year Low: [--] on 2025-02-25  

Mentions by network (24h):
X: [--]
News: [--]
Instagram: [--]
Reddit: [--]
TikTok: [---]
YouTube: [--]

  
  
### Creators: [---] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:helly-hansen/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/helly-hansen/time-series/contributors_active.tsv)  
[---] unique social accounts have posts mentioning Helly Hansen in the last [--] hours which is down 9.70% from [---] in the previous [--] hours
Daily Average: [---]  
[--] Week: [---] +12%  
[--] Month: [---] +7.10%  
[--] Months: [-----] +56%  
[--] Year: [-----] +324%  
1-Year High: [---] on 2025-12-25  
1-Year Low: [--] on 2025-02-25  

The most influential creators that mention Helly Hansen in the last [--] hours

| Creator                                                    | Rank | Followers | Posts | Engagements |
| -------                                                    | ---- | --------- | ----- | ----------- |
| [@hellyhansen](/creator/instagram/hellyhansen)             | [--]    | [-------]   | [--]     | [-----]       |
| [@auspilled](/creator/instagram/auspilled)                 | [--]    |           | [--]     | [-----]       |
| [@HellyHansenFan](/creator/twitter/HellyHansenFan)         | [--]    | [--]        | [--]    | [-----]       |
| [@tunemusicalmoments](/creator/youtube/tunemusicalmoments) | [--]    | [---------] | [--]     | [---]         |
| [@sailingworld](/creator/youtube/sailingworld)             | [--]    | [-----]     | [--]     | [---]         |
| [@teamonenewport](/creator/tiktok/teamonenewport)          | [--]    | [---]       | [--]     | [---]         |
| [@meandmyjackets](/creator/youtube/meandmyjackets)         | [--]    | [-----]     | [--]     | [---]         |
| [@special.clothing8](/creator/tiktok/special.clothing8)    | [--]    | [---]       | [--]     | [---]         |
| [@legnaluis](/creator/tiktok/legnaluis)                    | [--]    | [-----]     | [--]     | [---]         |
| [@hellyhansenski](/creator/instagram/hellyhansenski)       | [--]   |           | [--]     | [---]         |

[View More](/list/creators/helly-hansen/100)
  
  
### Sentiment: 83%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:helly-hansen/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/helly-hansen/time-series/sentiment.tsv)  
Current Value: 83%  
Daily Average: 85%  
[--] Week: 79% -6%  
[--] Month: 79% +2%  
[--] Months: 79% -21%  
[--] Year: 79% -21%  
1-Year High: 100% on 2025-02-24  
1-Year Low: 5% on 2026-01-06  

Most Supportive Themes:
- Product Quality and Durability: (40%) Users consistently praise the long-lasting quality and durability of Helly Hansen products, with many sharing positive experiences spanning decades.
- Fashion and Style Association: (30%) Helly Hansen is recognized as a fashion brand, with its products appearing in fashion contexts and being considered desirable, sometimes associated with luxury.
- Brand Partnerships and Events: (30%) Helly Hansen actively engages in charitable partnerships and sponsors major sailing events, demonstrating a commitment to maritime causes and the sailing community.
  
Most Critical Themes:
- Brand Perception and Controversy: (60%) Recent discussions have linked Helly Hansen to specific political or social groups, sparking controversial statements and debates about the brand's public image.
- Price and Accessibility: (40%) Some consumers perceive Helly Hansen as an expensive brand, with comments suggesting its products are luxury items that are not universally affordable.
  

### Top Helly Hansen Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"Helly Hansen Sailing World Regatta Series St. Petersburg: Sunday Highlights The long awaited southerly finally kicked in for the final races of the [----] Helly Hansen Sailing World Regatta Series in St. Petersburg delivering high-speed sailing for a spectacular finish to the weekend. Here's the highlightrs from videographer Paul Todd. Helly Hansen Sailing World Regatta Series St. Petersburg Helly Hansen Sailing World Regatta Series St. Petersburg"  
[YouTube Link](https://youtube.com/watch?v=pQj5nIIDwFA) [@sailingworld](/creator/youtube/sailingworld) 2026-02-16T01:13Z [----] followers, [---] engagements


"Time lapse of Tees&Hartlepool yacht club winter series Race [--] @John Hunter @speightnigel @goprouk @Musto @Helly Hansen Official @Gill UK #sailingtiktok #sailing #hartlepool #sailingyacht #gopro"  
[TikTok Link](https://www.tiktok.com/@marky_frazer/video/7607198215703743766) [@marky_frazer](/creator/tiktok/marky_frazer) 2026-02-15T20:54Z [----] followers, [---] engagements


"We pulled up to the Helly Hansen Sailing World Regatta Series and WOW Elite sailors colorful spinnakers flying and that ocean breeze just hits different. This isnt just boat racing its strategy speed and serious coastal vibes. If you love sailing regattas waterfront events or just luxury coastal energy this is your sign to add this to your bucket list. ⛵ Helly Hansen Sailing World Regatta Series ⛵✨ One of the most exciting sailing events in the U.S. Elite sailors competitive racing and waterfront vibes all in one weekend. Would you watch this race live 👀👇 Follow @TheVarmors for travel"  
[TikTok Link](https://www.tiktok.com/@varmors/video/7607136934284102926) [@varmors](/creator/tiktok/varmors) 2026-02-15T16:57Z 11.2K followers, [---] engagements


"@maven501 @NormanHermant Only move they should make is to put you out into the bottom of the sea"  
[X Link](https://x.com/HellyHansenFan/status/2023038404854997229) [@HellyHansenFan](/creator/x/HellyHansenFan) 2026-02-15T14:15Z [--] followers, [---] engagements

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