# Helly Hansen

Helly Hansen sees a significant surge in engagements, driven by a viral TikTok about a "Helly Hansen maxxing" trend and a YouTube review of work jackets. Meanwhile, discussions around brand perception and pricing continue.

### About Helly Hansen
Helly Hansen is a Norwegian brand specializing in performance outdoor and workwear, particularly for sailing and skiing.  

### Insights
- helly hansen engagements is up 81.48% from the previous week.

### Engagements: [------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:helly-hansen/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/helly-hansen/time-series/interactions.tsv)  
Current Value: [------]  
Daily Average: [------]  
[--] Week: [-------] +81%  
[--] Month: [-------] -90%  
[--] Months: [----------] +1,393%  
[--] Year: [----------] +591%  
1-Year High: [---------] on 2025-12-05  
1-Year Low: [--] on 2025-08-18  

Engagements by network (24h):
News: [--]
YouTube: [------]
Reddit: [---]
Instagram: [-----]
X: [------]
TikTok: [------]

  
  
### Mentions: [---] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:helly-hansen/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/helly-hansen/time-series/posts_active.tsv)  
Current Value: [---]  
Daily Average: [---]  
[--] Week: [---] +3.90%  
[--] Month: [-----] +27%  
[--] Months: [-----] +46%  
[--] Year: [-----] +472%  
1-Year High: [---] on 2025-12-25  
1-Year Low: [--] on 2025-02-25  

Mentions by network (24h):
News: [--]
YouTube: [--]
Reddit: [--]
Instagram: [--]
X: [--]
TikTok: [---]

  
  
### Creators: [---] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:helly-hansen/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/helly-hansen/time-series/contributors_active.tsv)  
[---] unique social accounts have posts mentioning Helly Hansen in the last [--] hours which is down 21% from [---] in the previous [--] hours
Daily Average: [---]  
[--] Week: [---] +9%  
[--] Month: [---] +6.90%  
[--] Months: [-----] +53%  
[--] Year: [-----] +322%  
1-Year High: [---] on 2025-12-25  
1-Year Low: [--] on 2025-02-25  

The most influential creators that mention Helly Hansen in the last [--] hours

| Creator                                                              | Rank | Followers  | Posts | Engagements |
| -------                                                              | ---- | ---------  | ----- | ----------- |
| [@HellyHansenFan](/creator/twitter/HellyHansenFan)                   | [--]    | [--]         | [--]    | [------]      |
| [@hellyhansen](/creator/instagram/hellyhansen)                       | [--]    | [-------]    | [--]     | [-----]       |
| [@auspilled](/creator/instagram/auspilled)                           | [--]    |            | [--]     | [-----]       |
| [@hellyhansenworkwear1877](/creator/youtube/hellyhansenworkwear1877) | [--]    | [---]        | [--]     | [---]         |
| [@sailingworld](/creator/youtube/sailingworld)                       | [--]    | [-----]      | [--]     | [---]         |
| [@upediashorts](/creator/youtube/upediashorts)                       | [--]    | [----------] | [--]     | [---]         |
| [@slipstreamvtg](/creator/tiktok/slipstreamvtg)                      | [--]    | [------]     | [--]     | [---]         |
| [@teamonenewport](/creator/tiktok/teamonenewport)                    | [--]    | [---]        | [--]     | [---]         |
| [@hellyhansen1877](/creator/youtube/hellyhansen1877)                 | [--]    | [------]     | [--]     | [---]         |
| [@misuppliesltd767](/creator/youtube/misuppliesltd767)               | [--]   | [---]        | [--]     | [---]         |

[View More](/list/creators/helly-hansen/100)
  
  
### Sentiment: 85%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:helly-hansen/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/helly-hansen/time-series/sentiment.tsv)  
Current Value: 85%  
Daily Average: 85%  
[--] Week: 43% -43%  
[--] Month: 81% +11%  
[--] Months: 81% -9%  
[--] Year: 81% +10%  
1-Year High: 100% on 2025-02-16  
1-Year Low: 5% on 2026-01-06  

Most Supportive Themes:
- Product Quality and Durability: (40%) Users consistently praise the long-lasting quality and durability of Helly Hansen products, with many sharing positive experiences spanning decades.
- Fashion and Style Association: (30%) Helly Hansen is recognized as a fashion brand, with its products appearing in fashion contexts and being considered desirable, sometimes associated with luxury.
- Brand Partnerships and Events: (30%) Helly Hansen actively engages in charitable partnerships and sponsors major sailing events, demonstrating a commitment to maritime causes and the sailing community.
  
Most Critical Themes:
- Brand Perception and Controversy: (60%) Recent discussions have linked Helly Hansen to specific political or social groups, sparking controversial statements and debates about the brand's public image.
- Price and Accessibility: (40%) Some consumers perceive Helly Hansen as an expensive brand, with comments suggesting its products are luxury items that are not universally affordable.
  

### Top Helly Hansen Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"(   )   . [----] .    :    Helly Hansen      .      2024-     "  
[X Link](https://x.com/adagamov/status/2022669027424805250) [@adagamov](/creator/x/adagamov) 2026-02-14T13:47Z 465.9K followers, 41.4K engagements


"@realdixieadams @JeremyMacKenzi You are literally black you belong in Africa"  
[X Link](https://x.com/HellyHansenFan/status/2022595251710628047) [@HellyHansenFan](/creator/x/HellyHansenFan) 2026-02-14T08:54Z [--] followers, [---] engagements


"Helly Hansen Sailing World Regatta Series St. Petersburg: Friday Highlights After a morning postponements the sailors of the Helly Hansen Sailing World Regatta Series in St. Petersburg nearly [---] boats across [--] classes raced on Tampa Bay. Videographer Paul Todd captures the fleets"  
[YouTube Link](https://youtube.com/watch?v=aN6kkQfC0V0) [@sailingworld](/creator/youtube/sailingworld) 2026-02-14T05:14Z [----] followers, [---] engagements


"q da fool really had the streets on lock with catch up loll #dmv #qdafool #largo #dc #shabazz dont EVER come into my life if you wont let me perform this song for you with a red and black helly hansen and black ski mask on dont EVER come into my life if you wont let me perform this song for you with a red and black helly hansen and black ski mask on"  
[TikTok Link](https://www.tiktok.com/@soraaa.999/video/7606520915089722638) [@soraaa.999](/creator/tiktok/soraaa.999) 2026-02-14T01:06Z 20K followers, [----] engagements

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