# GroupM

GroupM sees a surge in YouTube engagements, but creator activity is down. TikTok and X show steady presence amidst overall mention decline.

### About GroupM
GroupM is a media buying and planning company, now rebranded as WPP Media, operating as a subsidiary of WPP.  

### Engagements: [---] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:groupm/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/groupm/time-series/interactions.tsv)  
Current Value: [---]  
Daily Average: [-----]  
[--] Week: [-----] -18%  
[--] Month: [------] +23%  
[--] Months: [-------] -90%  
[--] Year: [---------] +7.80%  
1-Year High: [-------] on 2025-04-22  
1-Year Low: [--] on 2025-12-30  

Engagements by network (24h):
YouTube: [--]
Reddit: [---]
TikTok: [--]
X: [--]
Instagram: [---]

  
  
### Mentions: [--] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:groupm/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/groupm/time-series/posts_active.tsv)  
Current Value: [--]  
Daily Average: [--]  
[--] Week: [--] +9.60%  
[--] Month: [--] +3.20%  
[--] Months: [---] -51%  
[--] Year: [-----] +12%  
1-Year High: [---] on 2025-03-21  
1-Year Low: [--] on 2026-01-03  

Mentions by network (24h):
YouTube: [--]
Reddit: [--]
TikTok: [--]
X: [--]
Instagram: [--]

  
  
### Creators: [--] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:groupm/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/groupm/time-series/contributors_active.tsv)  
[--] unique social accounts have posts mentioning GroupM in the last [--] hours which is down 19% from [--] in the previous [--] hours
Daily Average: [--]  
[--] Week: [--] -4.60%  
[--] Month: [--] +2.90%  
[--] Months: [---] -43%  
[--] Year: [---] +22%  
1-Year High: [---] on 2025-03-21  
1-Year Low: [--] on 2026-01-03  

The most influential creators that mention GroupM in the last [--] hours

| Creator                                                    | Rank | Followers | Posts | Engagements |
| -------                                                    | ---- | --------- | ----- | ----------- |
| [@bat-chriscat](/creator/reddit/bat-chriscat)              | [--]    | [------]    | [--]     | [--]          |
| [@tunemusicalmoments](/creator/youtube/tunemusicalmoments) | [--]    | [---------] | [--]     | [--]          |
| [@wppmediagermany](/creator/tiktok/wppmediagermany)        | [--]    | [-----]     | [--]     | [--]          |

[View More](/list/creators/groupm/100)
  
  
### Sentiment: 100%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:groupm/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/groupm/time-series/sentiment.tsv)  
Current Value: 100%  
Daily Average: 83%  
[--] Week: 75% -25%  
[--] Month: 86% +11%  
[--] Months: 86% -3%  
[--] Year: 86% -1%  
1-Year High: 100% on 2025-11-23  
1-Year Low: 50% on 2025-10-26  

Most Supportive Themes:
- YouTube Dominance in Engagements: (73%) YouTube accounts for the vast majority of engagements, indicating a strong audience interaction on this platform.
- TikTok's Growing Presence: (10%) TikTok shows a significant number of engagements and mentions, suggesting an increasing interest and activity from creators and users on the platform.
- X's Steady Contribution: (7%) X contributes a notable amount of engagements and mentions, maintaining a consistent presence in the social media landscape for GroupM.
  
Most Critical Themes:
- Low Creator Activity: (-100%) The number of unique social accounts mentioning GroupM is significantly lower than the daily average, indicating a potential decline in organic social buzz.
- Declining Mentions Over Time: (-62%) Mentions have decreased substantially over the past month and six months, suggesting a waning public conversation around the brand.

Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing