# Gillette

Gillette sees a massive surge in mentions and creator activity, with engagements up significantly week-over-week, driven by YouTube and TikTok content. Recent posts highlight discussions around Gillette Stadium events and product reviews, alongside some criticism of past marketing campaigns.

### About Gillette
Gillette is a brand of safety razors and other personal care products, also associated with Gillette Stadium, home of the New England Patriots.  

### Insights
- gillette creators is up 228.36% from the previous year.
- gillette engagements is up 57.38% from the previous week.
- gillette mentions is up 263.76% from the previous year.
- gillette posts created is up 41.41% from the previous week.

### Engagements: [---------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:gillette/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/gillette/time-series/interactions.tsv)  
Current Value: [---------]  
Daily Average: [---------]  
[--] Week: [----------] +57%  
[--] Month: [-----------] -46%  
[--] Months: [-------------] +130%  
[--] Year: [-------------] +188%  
1-Year High: [----------] on 2025-12-18  
1-Year Low: [-------] on 2025-02-23  

Engagements by network (24h):
Reddit: [-----]
News: [---]
YouTube: [---------]
X: [-------]
TikTok: [-------]
Instagram: [-----]

  
  
### Mentions: [-----] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:gillette/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/gillette/time-series/posts_active.tsv)  
Current Value: [-----]  
Daily Average: [-----]  
[--] Week: [-----] +22%  
[--] Month: [------] +49%  
[--] Months: [------] +30%  
[--] Year: [------] +264%  
1-Year High: [-----] on 2025-11-24  
1-Year Low: [---] on 2025-03-07  

Mentions by network (24h):
Reddit: [--]
News: [--]
YouTube: [---]
X: [---]
TikTok: [---]
Instagram: [--]

  
  
### Creators: [-----] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:gillette/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/gillette/time-series/contributors_active.tsv)  
[-----] unique social accounts have posts mentioning Gillette in the last [--] hours which is down 14% from [-----] in the previous [--] hours
Daily Average: [-----]  
[--] Week: [-----] +12%  
[--] Month: [-----] +36%  
[--] Months: [------] +60%  
[--] Year: [------] +228%  
1-Year High: [-----] on 2025-11-14  
1-Year Low: [---] on 2025-02-23  

The most influential creators that mention Gillette in the last [--] hours

| Creator                                                                | Rank | Followers  | Posts | Engagements |
| -------                                                                | ---- | ---------  | ----- | ----------- |
| [@upediashorts](/creator/youtube/upediashorts)                         | [--]    | [----------] | [---]   | [---------]   |
| [@nbacanada](/creator/tiktok/nbacanada)                                | [--]    | [---------]  | [--]     | [-------]     |
| [@gilletteaustralia](/creator/youtube/gilletteaustralia)               | [--]    | [-----]      | [--]     | [-------]     |
| [@courtnallskosan](/creator/tiktok/courtnallskosan)                    | [--]    |            | [--]     | [-------]     |
| [@MrEddieGillette](/creator/twitter/MrEddieGillette)                   | [--]    | [-----]      | [--]    | [------]      |
| [@UCirPLQsYtHWBmalEbX1LcAA](/creator/youtube/UCirPLQsYtHWBmalEbX1LcAA) | [--]    | [------]     | [--]    | [------]      |
| [@miguel.bonebright](/creator/tiktok/miguel.bonebright)                | [--]    | [-------]    | [--]     | [------]      |
| [@gatorchris1](/creator/tiktok/gatorchris1)                            | [--]    |            | [--]    | [------]      |
| [@UCmsgp1PvOsb1sHxeiT_403A](/creator/youtube/UCmsgp1PvOsb1sHxeiT_403A) | [--]    | [------]     | [--]     | [------]      |
| [@kingcgillette_de](/creator/youtube/kingcgillette_de)                 | [--]   | [---]        | [--]     | [------]      |

[View More](/list/creators/gillette/100)
  
  
### Sentiment: 92%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:gillette/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/gillette/time-series/sentiment.tsv)  
Current Value: 92%  
Daily Average: 89%  
[--] Week: 66% -14%  
[--] Month: 88% -6%  
[--] Months: 88% -2%  
[--] Year: 88% +1%  
1-Year High: 99% on 2025-10-29  
1-Year Low: 42% on 2025-08-09  

Most Supportive Themes:
- Gillette Stadium and Patriots: (40%) Discussions and events related to the New England Patriots and their home stadium, Gillette Stadium.
- Gillette Products and Reviews: (30%) User experiences, reviews, and discussions about Gillette's personal care products, particularly razors and shaving.
- Gillette as a Brand/Company: (15%) Mentions of Gillette in broader business, marketing, and historical contexts, including its impact and strategies.
  
Most Critical Themes:
- Controversial Marketing/Advertising: (10%) Discussions and criticisms surrounding Gillette's marketing campaigns, particularly those addressing social issues or perceived 'toxic masculinity'.
- Brand Comparisons and Alternatives: (5%) Comparisons of Gillette products with competitors or discussions of alternative brands.
  

### Top Gillette News
Top news links shared on social in the last [--] hours  

*Showing a maximum of [--] news posts without a LunarCrush subscription.*  

"Move aside Gillette: four products to rile men who like their masculinity toxic Life and style The Guardian Following the razor brands viral ad criticising toxic masculinity expect a new wave of woke marketing in 2019"  
[News Link](https://www.theguardian.com/media/2019/jan/16/gillette-ad-mens-rights-activists-woke-marketing) [@guardian](/creator/x/guardian) 2019-01-15T03:18Z 10.3M followers, 5.4M engagements



### Top Gillette Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"@RickSchoen35735 @JesseBWatters Hmmm. Samantha Guthrie interviewed the girls. Guthrie's husband worked for Bill Clinton. The Guthries potentially know a lot and Clinton's are currently under congressional supeona. Small world"  
[X Link](https://x.com/GilletteDean/status/2022562992324218895) [@GilletteDean](/creator/x/GilletteDean) 2026-02-14T06:46Z [---] followers, [---] engagements


"Last year's Elimination Chamber was tremendous. They really need to do something big at EC in Chicago this year. Shake things up. It all feels predictable and pedestrian right now. Creative needs to improve. #Smackdown"  
[X Link](https://x.com/MrEddieGillette/status/2022498359026589981) [@MrEddieGillette](/creator/x/MrEddieGillette) 2026-02-14T02:29Z [----] followers, [---] engagements


"That small sample extrapolate out to Maricopa registered voter is [----] throw another [----] for Pima. this doesn't even include the dead felons moved out of state. wait for the SOS freak out when the names and addresses are exposed. 🚨 NON-CITIZENS VOTING IN ARIZONA FOR IMMEDIATE RELEASE Using the Department of Homeland Securitys SAVE database the Maricopa County Recorder's Office has identified [--] non-citizens who previously voted in Maricopa County elections. As part of an effort to confirm full https://t.co/OhPSoh60Pr 🚨 NON-CITIZENS VOTING IN ARIZONA FOR IMMEDIATE RELEASE Using the"  
[X Link](https://x.com/AzRepGillette/status/2022496966098497645) [@AzRepGillette](/creator/x/AzRepGillette) 2026-02-14T02:23Z [----] followers, [----] engagements


"@zoomerswiftie @m4tuzzalen Ella se cag de risa de una persona que se suicid despus de quedarse sin laburo Que siga mandndole a la gillette noms"  
[X Link](https://x.com/tuurc4/status/2022491103749189686) [@tuurc4](/creator/x/tuurc4) 2026-02-14T02:00Z [--] followers, [---] engagements

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