# Florence By

Millie Bobby Brown's brand Florence by Mills is seeing a surge in social media engagement, with a 28% increase in engagements and a 13% rise in posts created this past week. The brand's sentiment is near a 52-week high at 99%, indicating strong positive reception.

### About Florence By
Florence by Mills is a beauty and fashion brand founded by actress Millie Bobby Brown.  

### Insights
- florence by sentiment near a 52-week high at [--].
- florence by engagements is up 28.03% from the previous week.
- florence by posts created is up 13.33% from the previous week.

### Engagements: [---------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:florence-by/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/florence-by/time-series/interactions.tsv)  
Current Value: [---------]  
Daily Average: [---------]  
[--] Week: [----------] +28%  
[--] Month: [----------] -66%  
[--] Months: [-----------] +381%  
[--] Year: [-----------] +618%  
1-Year High: [----------] on 2026-01-06  
1-Year Low: [---] on 2025-08-17  

Engagements by network (24h):
News: [---]
X: [------]
Reddit: [-----]
TikTok: [-------]
YouTube: [---------]
Instagram: [------]

  
  
### Mentions: [---] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:florence-by/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/florence-by/time-series/posts_active.tsv)  
Current Value: [---]  
Daily Average: [---]  
[--] Week: [---] -3.90%  
[--] Month: [-----] +31%  
[--] Months: [-----] +206%  
[--] Year: [-----] +318%  
1-Year High: [-----] on 2025-12-25  
1-Year Low: [--] on 2025-08-03  

Mentions by network (24h):
News: [--]
X: [--]
Reddit: [--]
TikTok: [---]
YouTube: [---]
Instagram: [--]

  
  
### Creators: [---] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:florence-by/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/florence-by/time-series/contributors_active.tsv)  
[---] unique social accounts have posts mentioning Florence By in the last [--] hours which is down 12% from [---] in the previous [--] hours
Daily Average: [---]  
[--] Week: [---] -14%  
[--] Month: [-----] +16%  
[--] Months: [-----] +207%  
[--] Year: [-----] +300%  
1-Year High: [---] on 2025-12-25  
1-Year Low: [--] on 2025-08-07  

The most influential creators that mention Florence By in the last [--] hours

| Creator                                                                          | Rank | Followers  | Posts | Engagements |
| -------                                                                          | ---- | ---------  | ----- | ----------- |
| [@florencebymills](/creator/tiktok/florencebymills)                              | [--]    | [---------]  | [--]    | [-------]     |
| [@upediashorts](/creator/youtube/upediashorts)                                   | [--]    | [----------] | [--]    | [-------]     |
| [@milliebobbybrownru](/creator/instagram/milliebobbybrownru)                     | [--]    |            | [--]     | [------]      |
| [@florencebymillsfashion](/creator/tiktok/florencebymillsfashion)                | [--]    | [-------]    | [--]    | [------]      |
| [@JumpTrailers](/creator/twitter/JumpTrailers)                                   | [--]    | [-------]    | [--]     | [------]      |
| [@.milli.l.ov.e](/creator/tiktok/.milli.l.ov.e)                                  | [--]    | [-----]      | [--]     | [------]      |
| [@florencebymillscoffeeofficial](/creator/youtube/florencebymillscoffeeofficial) | [--]    | [------]     | [--]    | [-----]       |
| [@beautifulcelebz](/creator/twitter/beautifulcelebz)                             | [--]    | [-------]    | [--]     | [-----]       |
| [@nordstrom](/creator/tiktok/nordstrom)                                          | [--]    | [-------]    | [--]     | [-----]       |
| [@nataliabymills](/creator/tiktok/nataliabymills)                                | [--]   |            | [--]     | [-----]       |

[View More](/list/creators/florence-by/100)
  
  
### Sentiment: 99%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:florence-by/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/florence-by/time-series/sentiment.tsv)  
Current Value: 99%  
Daily Average: 92%  
[--] Week: 95% -2%  
[--] Month: 98% -1%  
[--] Months: 98% -2%  
[--] Year: 98% +4%  
1-Year High: 100% on 2025-02-19  
1-Year Low: 10% on 2025-03-11  

Most Supportive Themes:
- Fashion & Apparel: (70%) Posts frequently highlight clothing items from Florence by Mills, including tops, sweatshirts, loungewear, and pajama sets, often emphasizing comfort, style, and versatility.
- Beauty & Skincare: (20%) Several posts focus on Florence by Mills beauty products, particularly the 'Stay Plush' lip oil tints, praising their hydrating qualities, shades, and pleasant scents.
- Millie Bobby Brown Association: (10%) Many posts directly link Florence by Mills products to Millie Bobby Brown, showcasing her in the brand's apparel or promoting new releases, reinforcing the brand's celebrity endorsement.
  
Most Critical Themes:
  

### Top Florence By News
Top news links shared on social in the last [--] hours  

*Showing a maximum of [--] news posts without a LunarCrush subscription.*  

"Demi Moores Wide-Leg Jeans Cost $7000 Get the Look for Less Demi Moore attended the Crate & Barrel x Brigette Romanek launch event in Los Angeles in a pair of $7000 baggy Bottega Veneta pants shes worn before. Get the look for less with similar gray and black wide-leg jeans from Levis Lee Florence by Mills and more starting at $24 on Amazon"  
[News Link](https://people.com/demi-moore-wide-leg-jeans-amazon-february-2026-11904612) [@people](/creator/x/people) 2026-02-12T04:16Z 7.2M followers, [----] engagements



### Top Florence By Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"Millie Bobby Brown Brings Sporty Glam to the Court with Florence by Mills #Fashion #MillieBobbyBrown https://blackbirdnews.com/millie-bobby-brown-brings-sporty-glam-to-the-court-with-florence-by-mills/ https://blackbirdnews.com/millie-bobby-brown-brings-sporty-glam-to-the-court-with-florence-by-mills/"  
[X Link](https://x.com/NewsBlackbird/status/2022588845045485790) [@NewsBlackbird](/creator/x/NewsBlackbird) 2026-02-14T08:28Z [---] followers, [---] engagements


"Iconic Hotel Figueroa in Dowtown LA is celebrating its 100th anniversary this year Florence by the Water the hotels new Mediterranean restaurant also just opened this monthdelicious food and swanky vibes. #hotelfigueroa #dtla #luxurytravel"  
[X Link](https://x.com/sharaeltravels/status/2022511924647456848) [@sharaeltravels](/creator/x/sharaeltravels) 2026-02-14T03:23Z [----] followers, [---] engagements


"millie bobby brown - also popular on tiktok does the same type of content as noah + makeup/skincare - known for her brand 'florence by mills' - close with noah and sadie"  
[X Link](https://x.com/xavierwheelerr/status/2022508639626330400) [@xavierwheelerr](/creator/x/xavierwheelerr) 2026-02-14T03:10Z [---] followers, [----] engagements


"GALERIA 📸 Novas fotos adicionadas do novo drop Citrines da Florence by Mills Fashion 🍋 🔗 https://milliebobbybrown.com.br/galeria/thumbnails.phpalbum=732 https://milliebobbybrown.com.br/galeria/thumbnails.phpalbum=732"  
[X Link](https://x.com/milliebbrownbrs/status/2022491275795079323) [@milliebbrownbrs](/creator/x/milliebbrownbrs) 2026-02-14T02:01Z 100.5K followers, [----] engagements

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