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# Dreft

Dreft sees a massive surge in social media engagement, with mentions and creator activity skyrocketing. This comes as the brand continues to be a top choice for baby laundry, despite some consumer concerns about its price point.

### About Dreft
Dreft is a brand of baby laundry detergent.  

### Insights
- dreft creators hit XX which is XXX% higher than it's daily average.
- dreft sentiment is up XXXXX% from the previous week.
- dreft engagements is up XXXXXX% from the previous week.

### Engagements: XXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:dreft/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/dreft/time-series/interactions.tsv)  
Current Value: XXXXXX  
Daily Average: XXXXXX  
X Week: XXXXXXXXX +644%  
X Month: XXXXXXXXX +9.20%  
X Months: XXXXXXXXX -XX%  
X Year: XXXXXXXXXX -XX%  
1-Year High: XXXXXXX on 2025-03-24  
1-Year Low: XXX on 2025-01-07  

Engagements by network (24h):
Reddit: XXX
TikTok: XXXXXX
YouTube: XXXXX

  
  
### Mentions: XXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:dreft/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/dreft/time-series/posts_active.tsv)  
Current Value: XXX  
Daily Average: XX  
X Week: XXX -XX%  
X Month: XXX +2.60%  
X Months: XXXXX +255%  
X Year: XXXXX +329%  
1-Year High: XXX on 2025-10-19  
1-Year Low: X on 2025-01-05  

Mentions by network (24h):
Reddit: XX
TikTok: XXX
YouTube: XXX

  
  
### Creators: XX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:dreft/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/dreft/time-series/contributors_active.tsv)  
XX unique social accounts have posts mentioning Dreft in the last XX hours which is up XXXX% from XX in the previous XX hours
Daily Average: XX  
X Week: XXX -XX%  
X Month: XXX -XXXX%  
X Months: XXX +248%  
X Year: XXXXX +329%  
1-Year High: XXX on 2025-10-19  
1-Year Low: X on 2025-01-05  

The most influential creators that mention Dreft in the last XX hours

| Creator                                                      | Rank | Followers | Posts | Engagements |
| -------                                                      | ---- | --------- | ----- | ----------- |
| [@liascenna](/creator/tiktok/liascenna)                      | X    | XXXXXXX   | X     | XXXXXX      |
| [@biga1103](/creator/tiktok/biga1103)                        | X    | XXXXX     | X     | XXX         |
| [@foamula1](/creator/tiktok/foamula1)                        | X    | XXX       | X     | XXX         |
| [@lifewiththeperas](/creator/tiktok/lifewiththeperas)        | X    | XXXXXX    | X     | XXX         |
| [@dreft](/creator/youtube/dreft)                             | X    | XXXXX     | X     | XX          |
| [@theinternetsorcerer](/creator/youtube/theinternetsorcerer) | X    | XXXXXX    | X     | X           |
| [@dailygrindreviews](/creator/youtube/dailygrindreviews)     | X    | XXXXXX    | X     | X           |

[View More](/list/creators/dreft/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:dreft/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/dreft/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% +9%  
X Month: XX% +8%  
X Months: XX% +21%  
X Year: XX% -X%  
1-Year High: XXX% on 2024-12-27  
1-Year Low: XX% on 2024-12-22  

Most Supportive Themes:
- Brand Loyalty and Effectiveness: (60%) Consumers express positive sentiment towards Dreft's effectiveness and gentle formula for baby laundry.
  
Most Critical Themes:
- Pricing Concerns: (15%) Some users voice concerns about Dreft's price point compared to competitors.
  

### Top Dreft Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"EMI pe li thi gadi 🚘 ko appreciate karo 😤 subscribe kar ke 🥹🤌🏻#bgmishorts #bgmiedit #bgmi #dreft"  
[YouTube Link](https://youtube.com/watch?v=RbZ79vFykMg) [@godlikethor_25](/creator/youtube/godlikethor_25) 2025-12-11T04:21Z XX followers, 1019 engagements


"I hope you all get to experience a village or even just one person that carries that load with you as someone who has gone through it and come out the other side 🥺💓 #postpartum #sisters #ppd #ppa #sunsetscaries @Kerri Gustafson @Dreft @Rascals @NaturalVitalityCalm @Gain"  
[TikTok Link](https://www.tiktok.com/@liascenna/video/7582428239553973518) [@liascenna](/creator/tiktok/liascenna) 2025-12-11T02:54Z 110.2K followers, 60.5K engagements


"Beko WTL72051W Cottons XX Hospital 🏥 Clothing Failed Cycle 🙄😪 with Sudslocks and Waterlock (Part 1)"  
[YouTube Link](https://youtube.com/watch?v=9faBXTJD2gw) [@aeglover](/creator/youtube/aeglover) 2025-12-10T21:37Z XXX followers, XX engagements


"Please dont tell me Im the only mom that struggles with this 🤦🏼♀ #morningvlog #sahm #twinmom @Dreft @Tineco-US @Ingenuity"  
[TikTok Link](https://www.tiktok.com/@adds.kidd/video/7582306736132853022) [@adds.kidd](/creator/tiktok/adds.kidd) 2025-12-10T19:03Z 1275 followers, XXX engagements