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# Downy

Downy sees massive engagement spikes across TikTok and YouTube, with creators highlighting laundry hacks and product benefits. Viral cleaning trends and user-generated content are driving significant online buzz.

### About Downy
Downy is a popular brand of fabric softener known for its scent and fabric care properties.  

### Insights
- downy engagements is up XXXXX% from the previous month.

### Engagements: XXXXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:downy/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/downy/time-series/interactions.tsv)  
Current Value: XXXXXXXXX  
Daily Average: XXXXXXXXX  
X Week: XXXXXXXXXX +31%  
X Month: XXXXXXXXXXX +35%  
X Months: XXXXXXXXXXX +256%  
X Year: XXXXXXXXXXX -XX%  
1-Year High: XXXXXXXXXX on 2025-08-19  
1-Year Low: XXXXXXX on 2025-02-13  

Engagements by network (24h):
Reddit: XXXXX
TikTok: XXXXXXX
X: XXXXX
YouTube: XXXXXXXXX

  
  
### Mentions: XXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:downy/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/downy/time-series/posts_active.tsv)  
Current Value: XXX  
Daily Average: XXX  
X Week: XXXXX -XXXX%  
X Month: XXXXX +24%  
X Months: XXXXXX +153%  
X Year: XXXXXX +172%  
1-Year High: XXXXX on 2025-10-03  
1-Year Low: XX on 2024-12-13  

Mentions by network (24h):
Reddit: XXX
TikTok: XXXXX
X: XXX
YouTube: XXXXX

  
  
### Creators: XXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:downy/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/downy/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning Downy in the last XX hours which is down XX% from XXX in the previous XX hours
Daily Average: XXX  
X Week: XXXXX -XXXX%  
X Month: XXXXX +16%  
X Months: XXXXX +137%  
X Year: XXXXXX +109%  
1-Year High: XXX on 2025-09-29  
1-Year Low: XX on 2025-02-02  

The most influential creators that mention Downy in the last XX hours

| Creator                                                        | Rank | Followers  | Posts | Engagements |
| -------                                                        | ---- | ---------  | ----- | ----------- |
| [@downyphilippines](/creator/youtube/downyphilippines)         | X    | XXXXXXX    | X     | XXXXXXXXX   |
| [@nurka.lucevic](/creator/tiktok/nurka.lucevic)                | X    | XXXXXXX    | X     | XXXXXX      |
| [@downyphilippines](/creator/tiktok/downyphilippines)          | X    | XXXXXXX    | X     | XXXXXX      |
| [@downymysg](/creator/youtube/downymysg)                       | X    | XX         | X     | XXXXXX      |
| [@officialmichellcc](/creator/tiktok/officialmichellcc)        | X    | XXXXXXX    | X     | XXXXXX      |
| [@hybelabels](/creator/youtube/hybelabels)                     | X    | XXXXXXXXXX | X     | XXXXXX      |
| [@bts](/creator/youtube/bts)                                   | X    | XXXXXXXXXX | X     | XXXXXX      |
| [@boynextdoor_official](/creator/youtube/boynextdoor_official) | X    | XXXXXXXXX  | X     | XXXXX       |
| [@lilianav888](/creator/tiktok/lilianav888)                    | X    |            | X     | XXXXX       |
| [@routinelyrachael](/creator/tiktok/routinelyrachael)          | XX   | XXXXXXX    | X     | XXXXX       |

[View More](/list/creators/downy/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:downy/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/downy/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% -X%  
X Month: XX% +5%  
X Months: XX% +7%  
X Year: XX% +1%  
1-Year High: XXX% on 2024-12-16  
1-Year Low: X% on 2025-06-27  

Most Supportive Themes:
- Mentions Surge: (173%) Downy has seen a significant increase in mentions across social media platforms.
- Engagement Spike: (291%) There has been a substantial rise in user engagements with Downy content.
- Creator Activity Boost: (175%) The number of creators discussing Downy has also seen a notable increase.
  
Most Critical Themes:
  

### Top Downy Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"A Female and a male Downy Woodpecker climbing above the feeders (December X 2025)"  
[YouTube Link](https://youtube.com/watch?v=TT7D0WAJdFE) [@sandraismay](/creator/youtube/sandraismay) 2025-12-09T20:51Z 2370 followers, XXX engagements


"Downy woodpecker ❤🪶 #naturetherapy #birds #handfeedingbirds #birdwatching #woodpeckers"  
[YouTube Link](https://youtube.com/watch?v=s91zkKeG13Q) [@pumpkindreamsnaturescenes](/creator/youtube/pumpkindreamsnaturescenes) 2025-12-09T20:39Z 3060 followers, 1250 engagements


"hey 👋🏽 first half of this video im crunching on some wbm chunks i made & scented w suavitel field flowers ds 🤤 probably my favorite scent ever ngl. second half i dug into this cereal that i scented w downy cool cotton ds. so damn good anyways enjoy this short video more coming😘 i do not consume for entertainment purposes only. AI generated. #scentedcornstarch #cornstarchcereal #chunks #argo #argocornstarch"  
[TikTok Link](https://www.tiktok.com/@starch4you/video/7581918822353964318) [@starch4you](/creator/tiktok/starch4you) 2025-12-09T17:57Z XXX followers, 1132 engagements


"RUNn deal on laundry at Walgreens Stock up on tidedowny & gain for $XXXX each"  
[YouTube Link](https://youtube.com/watch?v=A4-KnD4bB6M) [@breethecouponqueen](/creator/youtube/breethecouponqueen) 2025-12-09T17:00Z 97.2K followers, 1652 engagements