# Downy

Downy is experiencing a massive surge in social media activity, with engagements hitting a 52-week high and creator mentions skyrocketing. This explosive growth indicates a significant increase in brand visibility and user interaction.

### About Downy
Downy is a popular brand of fabric softener known for its scent and fabric care properties.  

### Insights
- downy sentiment near a 52-week high at [--].
- downy engagements hit 13M which is 169% higher than it's daily average.
- downy creators is up 212.2% from the previous [--] months.
- downy engagements is up 367.57% from the previous week.
- downy mentions is up 205.94% from the previous year.
- downy posts created is up 16.78% from the previous week.
- downy Engagements hit a 52-Week high of [----------] for the day

### Engagements: [----------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:downy/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/downy/time-series/interactions.tsv)  
Current Value: [----------]  
Daily Average: [---------]  
[--] Week: [-----------] +368%  
[--] Month: [-----------] -9.90%  
[--] Months: [-------------] +586%  
[--] Year: [-------------] +49%  
1-Year High: [----------] on 2026-02-12  
1-Year Low: [------] on 2025-03-04  

Engagements by network (24h):
X: [------]
TikTok: [---------]
News: [--]
Reddit: [-----]
Instagram: [-----]
YouTube: [----------]

  
  
### Mentions: [-----] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:downy/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/downy/time-series/posts_active.tsv)  
Current Value: [-----]  
Daily Average: [---]  
[--] Week: [-----] +15%  
[--] Month: [-----] +31%  
[--] Months: [------] +204%  
[--] Year: [------] +206%  
1-Year High: [-----] on 2025-12-25  
1-Year Low: [--] on 2025-03-04  

Mentions by network (24h):
X: [---]
TikTok: [---]
News: [--]
Reddit: [--]
Instagram: [--]
YouTube: [---]

  
  
### Creators: [---] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:downy/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/downy/time-series/contributors_active.tsv)  
[---] unique social accounts have posts mentioning Downy in the last [--] hours which is down 14% from [---] in the previous [--] hours
Daily Average: [---]  
[--] Week: [-----] +16%  
[--] Month: [-----] +21%  
[--] Months: [------] +212%  
[--] Year: [------] +201%  
1-Year High: [-----] on 2025-12-25  
1-Year Low: [--] on 2025-03-04  

The most influential creators that mention Downy in the last [--] hours

| Creator                                                         | Rank | Followers  | Posts | Engagements |
| -------                                                         | ---- | ---------  | ----- | ----------- |
| [@tunemusicalmoments](/creator/youtube/tunemusicalmoments)      | [--]    | [---------]  | [---]   | [---------]   |
| [@downy_wrinklereleaser](/creator/tiktok/downy_wrinklereleaser) | [--]    | [-----]      | [--]     | [-------]     |
| [@downykenya](/creator/tiktok/downykenya)                       | [--]    |            | [--]     | [------]      |
| [@bts](/creator/youtube/bts)                                    | [--]    | [----------] | [--]     | [------]      |
| [@hybelabels](/creator/youtube/hybelabels)                      | [--]    | [----------] | [--]     | [------]      |
| [@brookealis](/creator/tiktok/brookealis)                       | [--]    | [------]     | [--]     | [-----]       |
| [@boynextdoor_official](/creator/youtube/boynextdoor_official)  | [--]    | [---------]  | [--]     | [-----]       |
| [@jeevesny](/creator/youtube/jeevesny)                          | [--]    | [-------]    | [--]     | [-----]       |
| [@wavetoearth](/creator/youtube/wavetoearth)                    | [--]    | [---------]  | [--]     | [-----]       |
| [@scrubmommy22](/creator/tiktok/scrubmommy22)                   | [--]   | [------]     | [--]     | [-----]       |

[View More](/list/creators/downy/100)
  
  
### Sentiment: 99%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:downy/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/downy/time-series/sentiment.tsv)  
Current Value: 99%  
Daily Average: 89%  
[--] Week: 95% +6%  
[--] Month: 98% +8%  
[--] Months: 98% +5%  
[--] Year: 98% +10%  
1-Year High: 100% on 2025-03-04  
1-Year Low: 8% on 2025-06-27  

Most Supportive Themes:
- Mentions Surge: (173%) Downy has seen a significant increase in mentions across social media platforms.
- Engagement Spike: (291%) There has been a substantial rise in user engagements with Downy content.
- Creator Activity Boost: (175%) The number of creators discussing Downy has also seen a notable increase.
  
Most Critical Themes:
  

### Top Downy Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"#4 iqiyi  [--]  Ford everest [--] dettol Downy Coke vanish Haemovit [--] Downy Head&Shoulder Spotify  [--] Moccona Vicks #4Elements"  
[X Link](https://x.com/ss_ffae/status/2022955546731835642) [@ss_ffae](/creator/x/ss_ffae) 2026-02-15T08:46Z [----] followers, [----] engagements


"@Hechiceras11 @En_jupiter_ Downy Unstoppable"  
[X Link](https://x.com/iguanoxtm/status/2022754461752475994) [@iguanoxtm](/creator/x/iguanoxtm) 2026-02-14T19:26Z [---] followers, [---] engagements


"2nd layer 😋 Paper towel method w. downy spring burst ds under 🌸"  
[TikTok Link](https://www.tiktok.com/@pica.princesss/video/7606773939787943181) [@pica.princesss](/creator/tiktok/pica.princesss) 2026-02-14T17:28Z [----] followers, [----] engagements


"hi aku avail vcs [--] slot aja hari ini chat ke teleku yaaah. harga promoooo ayo aku tunggu bub #vcs #vcstrusted #vcsreal #vcscroot"  
[X Link](https://x.com/tottallygewd/status/2022721400801501440) [@tottallygewd](/creator/x/tottallygewd) 2026-02-14T17:15Z [---] followers, [---] engagements

Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing