[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

# ![DDB Graphic](https://lunarcrush.com/gi/w:26/t:ddb.png) DDB

McDonald's Australia ends partnership with DDB Group Sydney. Negative sentiment on TikTok is high due to drug-related content.

### About DDB
DDB (Doyle Dane Bernbach) is a global advertising agency.  

### Insights [#](/topic/ddb/insights)
- DDB sentiment is up XX% from the previous week.

### Engagements: XXXXX [#](/topic/ddb/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:ddb/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/ddb/time-series/interactions.tsv)  
**Current Value**: XXXXX  
**Daily Average**: XXXXX  
**1 Week**: XXXXX -XX%  
**1 Month**: XXXXXX +60%  
**6 Months**: XXXXXXXXX +424%  
**1 Year**: XXXXXXXXX +195%  
**1-Year High**: XXXXXXX on 2025-08-09  
**1-Year Low**: XX on 2024-12-31  

| Social Network | X  | YouTube | Reddit | TikTok |
| -------------- | -  | ------- | ------ | ------ |
| Engagements    | XX | XXX     | XXX    | XX     |
  

  
  
### Mentions: XX [#](/topic/ddb/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:ddb/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/ddb/time-series/posts_active.tsv)  
**Current Value**: XX  
**Daily Average**: XX  
**1 Month**: XX -XX%  
**6 Months**: XXX +19%  
**1 Year**: XXXXX +195%  
**1-Year High**: XXX on 2025-03-21  
**1-Year Low**: X on 2025-01-26  

| Social Network | X | YouTube | Reddit | TikTok |
| -------------- | - | ------- | ------ | ------ |
| Mentions       | X | XX      | X      | X      |
  

  
  
### Creators: XX [#](/topic/ddb/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:ddb/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/ddb/time-series/contributors_active.tsv)  
XX unique social accounts have posts mentioning DDB in the last XX hours which is up XX% from XX in the previous XX hours
**Daily Average**: XX  
**1 Month**: XX -XX%  
**6 Months**: XXX +2.20%  
**1 Year**: XXX +134%  
**1-Year High**: XX on 2025-03-21  
**1-Year Low**: X on 2024-12-24  

The most influential creators that mention DDB in the last XX hours

| Creator                                                      | Rank | Followers | Posts | Engagements |
| -------                                                      | ---- | --------- | ----- | ----------- |
| [@ddbsocialcreativity](/creator/youtube/ddbsocialcreativity) | X    | XXXXXX    | X     | XXX         |
| [@susierabbit](/creator/reddit/susierabbit)                  | X    | XXXXXXX   | X     | XXX         |

[View More](/list/creators/ddb/100)
  
  
### Sentiment: XX% [#](/topic/ddb/sentiment)
---
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:ddb/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/ddb/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XX% +17%  
**1 Month**: XX% no change  
**6 Months**: XX% -XX%  
**1 Year**: XX% -XX%  
**1-Year High**: XXX% on 2024-10-20  
**1-Year Low**: X% on 2025-08-09  

**Most Supportive Themes**
- **Positive Sentiment on Multiple Platforms:** (60%) Positive sentiment is observed across multiple social platforms.
- **Neutral Sentiment on Multiple Platforms:** (28%) Neutral sentiment dominates across multiple platforms.
  
**Most Critical Themes**
- **Negative Sentiment on TikTok:** (12%)  Negative sentiment on TikTok is related to drug-related content.
  
Network engagement breakdown:  
| Network | Positive | %   | Neutral | %   | Negative | %  |
| ------- | -------- | -   | ------- | -   | -------- | -  |
| X       | X        | X%  | XX      | X%  | X        | X% |
| YouTube | XXX      | XX% | XXX     | XX% | XX       | X% |
| Reddit  | XX       | X%  | XXX     | XX% | X        | X% |
| TikTok  | X        | X%  | X       | X%  | XX       | X% |
|         |          |     |         |     |          |    |
| Total   | XXX      | XX% | XXX     | XX% | XX       | X% |
  


**Top assets mentioned**
In the posts about DDB in the last XX hours

[Procter & Gamble (PG)](/topic/procter-gamble)
[Coinbase Global, Inc. (COIN)](/topic/coinbase)

**Top topics mentioned**
In the posts about DDB in the last XX hours

[volkswagen](/topic/volkswagen), [$vowde](/topic/$vowde), [ads](/topic/ads), [york](/topic/york), [colombia](/topic/colombia), [william](/topic/william), [ned](/topic/ned), [buick](/topic/buick), [$dtede](/topic/$dtede), [procter gamble](/topic/procter-gamble), [stocks consumer defensive](/topic/stocks-consumer-defensive), [vintage](/topic/vintage), [gamble](/topic/gamble), [raid](/topic/raid), [bug](/topic/bug), [directed](/topic/directed), [grey](/topic/grey), [coinbase](/topic/coinbase), [stocks financial services](/topic/stocks-financial-services), [stocks bitcoin treasuries](/topic/stocks-bitcoin-treasuries), [stocks crypto treasuries](/topic/stocks-crypto-treasuries), [canada](/topic/canada), [boring](/topic/boring), [athens](/topic/athens), [lia](/topic/lia), [omnicom](/topic/omnicom), [head of](/topic/head-of), [ari](/topic/ari), [paris](/topic/paris), [create a](/topic/create-a), [juan](/topic/juan), [up the](/topic/up-the), [candy](/topic/candy), [bars](/topic/bars), [favorites](/topic/favorites), [crystal](/topic/crystal), [cmd](/topic/cmd), [singapore](/topic/singapore), [marking](/topic/marking), [recruitment](/topic/recruitment), [cena](/topic/cena), [5g](/topic/5g), [dop](/topic/dop), [$bhartiartlbo](/topic/$bhartiartlbo), [vice](/topic/vice)

### Top Social Posts [#](/topic/ddb/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"Crystal Woon Founder & Designer of WhoWantSayNow 💍 Freelance Art Director at DDB Worldwide 👩💼 Diploma in Communication Design (CMD) 🎨 Crystal's time in TP CMD was enriching 🎯 and it imparted her with the necessary design 🎨 and business skills 💼 she needed 🤩. #temasekpoly"  
[X Link](https://x.com/temasekpoly/status/1978707956100477267) [@temasekpoly](/creator/x/temasekpoly) 2025-10-16T06:21Z 10.1K followers, XXX engagements


"NEW BUSINESS: ERA Singapore names DDB Group Singapore as its first-ever creative agency of record marking a major step in the realty brands regional growth and recruitment strategy"  
[X Link](https://x.com/adobomagazine/status/1975732015988171022) [@adobomagazine](/creator/x/adobomagazine) 2025-10-08T01:16Z 14.9K followers, XX engagements


"In 1961 Doyle Dane Bernbach transformed Levys rye into a New York icon. With the witty line You dont have to be Jewish to love Levys Real Jewish Rye the campaign broke barriers and universalized a Jewish staple. Today these posters are collectibles and museum pieces"  
[X Link](https://x.com/curatorWH/status/1959705289151885468) [@curatorWH](/creator/x/curatorWH) 2025-08-24T19:52Z 5225 followers, 2999 engagements


"Juan Valdez is a Paisa archetype. The Colombian Coffee Growers Federation commissioned the American agency Doyle Dane Bernbach in the 1950s to create a campaign to position Colombian coffee globally. They invented a character Juan Valdez who would represent the coffee farmers"  
[X Link](https://x.com/MDE_Unmapped/status/1948767758168043903) [@MDE_Unmapped](/creator/x/MDE_Unmapped) 2025-07-25T15:30Z 13.2K followers, 5910 engagements