# Charmin

Charmin sees a significant surge in social media activity, with creators and mentions up over 20% week-over-week. The brand's 'Forever Roll' continues to be a major talking point, driving engagement across platforms like TikTok and YouTube.

### About Charmin
Charmin is a brand of toilet paper known for its softness and quality.  

### Insights
- charmin creators is up 23.51% from the previous week.
- charmin mentions is up 24.14% from the previous week.
- charmin posts created is up 14.39% from the previous week.

### Engagements: [---------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:charmin/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/charmin/time-series/interactions.tsv)  
Current Value: [---------]  
Daily Average: [---------]  
[--] Week: [----------] -27%  
[--] Month: [-----------] -56%  
[--] Months: [-----------] +661%  
[--] Year: [-----------] +509%  
1-Year High: [----------] on 2025-12-19  
1-Year Low: [---] on 2025-02-25  

Engagements by network (24h):
TikTok: [---------]
News: [--]
Instagram: [---------]
Reddit: [-----]
X: [------]
YouTube: [---------]

  
  
### Mentions: [---] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:charmin/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/charmin/time-series/posts_active.tsv)  
Current Value: [---]  
Daily Average: [---]  
[--] Week: [-----] +24%  
[--] Month: [-----] +8.10%  
[--] Months: [------] +91%  
[--] Year: [------] +379%  
1-Year High: [-----] on 2025-11-30  
1-Year Low: [--] on 2025-02-18  

Mentions by network (24h):
TikTok: [---]
News: [--]
Instagram: [--]
Reddit: [--]
X: [---]
YouTube: [---]

  
  
### Creators: [---] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:charmin/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/charmin/time-series/contributors_active.tsv)  
[---] unique social accounts have posts mentioning Charmin in the last [--] hours which is down 25% from [---] in the previous [--] hours
Daily Average: [---]  
[--] Week: [-----] +24%  
[--] Month: [-----] +7%  
[--] Months: [------] +97%  
[--] Year: [------] +374%  
1-Year High: [-----] on 2025-11-20  
1-Year Low: [--] on 2025-02-18  

The most influential creators that mention Charmin in the last [--] hours

| Creator                                                     | Rank | Followers | Posts | Engagements |
| -------                                                     | ---- | --------- | ----- | ----------- |
| [@tunemusicalmoments](/creator/youtube/tunemusicalmoments)  | [--]    | [---------] | [--]    | [---------]   |
| [@my_names_not_collin](/creator/tiktok/my_names_not_collin) | [--]    | [------]    | [--]     | [------]      |
| [@raitryna](/creator/tiktok/raitryna)                       | [--]    | [-------]   | [--]     | [-----]       |
| [@therealchoopo](/creator/youtube/therealchoopo)            | [--]    | [-------]   | [--]     | [-----]       |
| [@justthebells10](/creator/tiktok/justthebells10)           | [--]    | [---------] | [--]     | [-----]       |
| [@charmin](/creator/tiktok/charmin)                         | [--]    | [-------]   | [--]    | [-----]       |
| [@critterbrain](/creator/tiktok/critterbrain)               | [--]    | [-------]   | [--]     | [-----]       |
| [@canal658x](/creator/youtube/canal658x)                    | [--]    | [---]       | [--]     | [-----]       |
| [@karinadoninutrition](/creator/tiktok/karinadoninutrition) | [--]    | [------]    | [--]     | [---]         |
| [@thedanwiththedamn](/creator/tiktok/thedanwiththedamn)     | [--]   | [-----]     | [--]     | [---]         |

[View More](/list/creators/charmin/100)
  
  
### Sentiment: 94%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:charmin/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/charmin/time-series/sentiment.tsv)  
Current Value: 94%  
Daily Average: 84%  
[--] Week: 45% -42%  
[--] Month: 89% -1%  
[--] Months: 89% -10%  
[--] Year: 89% -11%  
1-Year High: 100% on 2025-02-22  
1-Year Low: 17% on 2025-08-26  

Most Supportive Themes:
- Brand Awareness: (40%) Posts highlighting the Charmin brand and its products.
- Promotions and Deals: (30%) Announcements and discussions about Charmin sales and discounts.
- Product Features: (20%) Content focusing on the quality and benefits of Charmin toilet paper.
  
Most Critical Themes:
- Supply Chain Issues: (5%) Discussions related to potential shortages or availability problems.
- Competitor Comparisons: (5%) Mentions and comparisons with other toilet paper brands.
  

### Top Charmin Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"Alguien sabe que tipo de Flores son estas 😅😂 @Charmin #Humor #marriedlifehumor #foryoupage #paratii #flores"  
[TikTok Link](https://www.tiktok.com/@tonysolis77/video/7606932909311757581) [@tonysolis77](/creator/tiktok/tonysolis77) 2026-02-15T03:45Z [----] followers, [---] engagements


"@sonarhassett Jim is a big time Internet tough guy who blocks anyone that disagrees with him. No wonder hes a Hopkins apologist. Both are sponsored by Charmin Soft"  
[X Link](https://x.com/Get2KnowPete/status/2022877276006699491) [@Get2KnowPete](/creator/x/Get2KnowPete) 2026-02-15T03:35Z [---] followers, [---] engagements


"I wish we had a center that wasnt soft as charmin"  
[X Link](https://x.com/TheSG_Podcast/status/2022850387447832902) [@TheSG_Podcast](/creator/x/TheSG_Podcast) 2026-02-15T01:48Z 16.6K followers, [----] engagements


"Hey. Am I the only one a tad disturbed by this @Airbnb ad 🤔 #airbnb #Olympics2026"  
[X Link](https://x.com/pussycattrolll/status/2022845350663360633) [@pussycattrolll](/creator/x/pussycattrolll) 2026-02-15T01:28Z [---] followers, [---] engagements

Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing