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# The British Museum

The British Museum is ending a 15-year sponsorship deal with a Japanese tobacco firm, sparking discussions about future partnerships and ethical considerations. Meanwhile, recent social media activity highlights ongoing debates about artifact repatriation and the museum's role in global cultural heritage.

### About The British Museum
The British Museum is a public institution in London, England, dedicated to human history, art, and culture.  

### Insights
- The British Museum engagements is up 1859.53% from the previous week.
- The British Museum Sentiment hit a 52-Week high of XX for the day
- The British Museum Engagements hit a 52-Week high of XXXXXXXXXX for the day

### Engagements: XXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:british-museum/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/british-museum/time-series/interactions.tsv)  
Current Value: XXXXXXX  
Daily Average: XXXXXXX  
X Week: XXXXXXXXXX +1,860%  
X Month: XXXXXXXXXX -XX%  
X Months: XXXXXXXXXXX +190%  
X Year: XXXXXXXXXXX +13%  
1-Year High: XXXXXXXXXX on 2025-12-06  
1-Year Low: XXXXXXX on 2025-01-30  

Engagements by network (24h):
News: XXXXX
Reddit: XXXXX
TikTok: XXXXXXX
X: XXXXXXX
YouTube: XXXXXXX

  
  
### Mentions: XXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:british-museum/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/british-museum/time-series/posts_active.tsv)  
Current Value: XXX  
Daily Average: XXX  
X Week: XXXXX -XXXX%  
X Month: XXXXX -XX%  
X Months: XXXXXX +12%  
X Year: XXXXXX -XX%  
1-Year High: XXXXX on 2025-10-20  
1-Year Low: XXX on 2025-01-11  

Mentions by network (24h):
News: XX
Reddit: XXX
TikTok: XXXXX
X: XXXXX
YouTube: XXXXX

  
  
### Creators: XXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:british-museum/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/british-museum/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning The British Museum in the last XX hours which is down XX% from XXX in the previous XX hours
Daily Average: XXX  
X Week: XXXXX -XX%  
X Month: XXXXX -XX%  
X Months: XXXXXX +12%  
X Year: XXXXXX -XX%  
1-Year High: XXXXX on 2025-10-20  
1-Year Low: XXX on 2025-01-11  

The most influential creators that mention The British Museum in the last XX hours

| Creator                                                          | Rank | Followers   | Posts | Engagements |
| -------                                                          | ---- | ---------   | ----- | ----------- |
| [@theotherbritishmuseum](/creator/tiktok/theotherbritishmuseum)  | X    | XXXXXX      | XX    | XXXXXX      |
| [@britishmuseum](/creator/youtube/britishmuseum)                 | X    | XXXXXXX     | XX    | XXXXXX      |
| [@allie_202_](/creator/tiktok/allie_202_)                        | X    | XXXXXXX     | X     | XXXXXX      |
| [@theotherbritishmuseum](/creator/youtube/theotherbritishmuseum) | X    | XXXXX       | X     | XXXXX       |
| [@zarahoneysuckleandjoe](/creator/tiktok/zarahoneysuckleandjoe)  | X    | XXXXX       | X     | XXXXX       |
| [@lyras_letters](/creator/youtube/lyras_letters)                 | X    | XXXXXXX     | X     | XXXXX       |
| [@ryansknowledgeroom](/creator/tiktok/ryansknowledgeroom)        | X    | XXXXXX      | X     | XXXXX       |
| [@vicenews](/creator/tiktok/vicenews)                            | X    | XXXXXXXXX   | X     | XXXXX       |
| [@guardian](/creator/twitter/guardian)                           | X    | XXXXXXXXXXX | X     | XXXXX       |
| [@jdmccafferty](/creator/twitter/jdmccafferty)                   | XX   | XXXXXX      | XX    | XXXXX       |

[View More](/list/creators/british-museum/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:british-museum/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/british-museum/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% -X%  
X Month: XX% -XX%  
X Months: XX% -X%  
X Year: XX% -X%  
1-Year High: XX% on 2025-12-06  
1-Year Low: XX% on 2025-01-27  

Most Supportive Themes:
- Cultural Heritage and Artifacts: (40%) Discussions about the British Museum's collection, its origins, and display, focusing on historical artifacts and their cultural significance.
- Museum Operations and Exhibitions: (30%) Information regarding the British Museum's daily operations, current and upcoming exhibitions, and visitor experiences.
- Historical Narratives and Education: (20%) Posts that delve into the historical context of artifacts, offering educational insights and exploring narratives related to the museum's collection.
  
Most Critical Themes:
- Repatriation and Ownership Disputes: (70%) Content focusing on the controversial topic of artifact repatriation, with calls for the return of items to their countries of origin.
- Funding and Institutional Challenges: (30%) Discussions highlighting concerns about the British Museum's funding and the potential impact of budget cuts on cultural institutions.
  

### Top The British Museum News
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"Why British Museum has ended 15-year Japan Tobacco deal and what it means for future partnerships"  
[News Link](https://theconversation.com/why-british-museum-has-ended-15-year-japan-tobacco-deal-and-what-it-means-for-future-partnerships-270598) [@TC_Africa](/creator/x/TC_Africa) 2025-12-03T07:49Z 228.6M followers, XXX engagements


"British Museum ends deeply troubling sponsorship from Japanese tobacco firm British Museum The Guardian"  
[News Link](https://www.theguardian.com/culture/2025/nov/19/british-museum-ends-sponsorship-from-japanese-tobacco-firm-jti) [@guardian](/creator/x/guardian) 2025-11-19T14:45Z 228.6M followers, 3507 engagements


"In pictures: Kingdom of Ife at the British Museum"  
[News Link](https://www.theguardian.com/artanddesign/gallery/2010/feb/24/kingdom-of-ife-british-museum) [@guardian](/creator/x/guardian) 2022-10-19T14:45Z 228.6M followers, 548.5K engagements


"Easter Islanders call for return of statue from British Museum British Museum The Guardian"  
[News Link](https://www.theguardian.com/culture/2019/jun/04/easter-islanders-call-for-return-of-statue-from-british-museum) [@guardian](/creator/x/guardian) 2020-08-05T12:00Z 228.6M followers, 6.6M engagements



### Top The British Museum Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"The British Museum. #london #shorts #youtubeshorts"  
[YouTube Link](https://youtube.com/watch?v=EZEMK8WPToE) [@thoufiqofficial123](/creator/youtube/thoufiqofficial123) 2025-12-09T22:51Z XX followers, 1665 engagements


"@farahTalimat The British Museum in an antiquities museum why would they do that Could you please lie a bit better"  
[X Link](https://x.com/EmWoodWood/status/1998494736232095837) [@EmWoodWood](/creator/x/EmWoodWood) 2025-12-09T20:47Z XXX followers, XXX engagements


"What a mug. #british #britishculture #britishlife #uk"  
[YouTube Link](https://youtube.com/watch?v=orkT_Q4rgtQ) [@theotherbritishmuseum](/creator/youtube/theotherbritishmuseum) 2025-12-09T19:37Z 1350 followers, 1432 engagements


"Coati or coatimundi Everard Kick c. 1651-1700 (British Museum)"  
[X Link](https://x.com/jdmccafferty/status/1998457918845333613) [@jdmccafferty](/creator/x/jdmccafferty) 2025-12-09T18:21Z 38.3K followers, XXX engagements