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# ![Boucheron Graphic](https://lunarcrush.com/gi/w:26/t:boucheron.png) Boucheron

Mark from NCT and Xiao Zhan spotted with Boucheron, driving massive social engagement. Kering's investment cuts raise concerns about the brand's future.

### About Boucheron
Boucheron is a luxury jewelry brand.  

### Insights [#](/topic/boucheron/insights)
- Boucheron mentions hit XXX which is XXX% higher than it's daily average.
- Boucheron creators hit XXX which is XXX% higher than it's daily average.
- Boucheron engagements is up XXXXXXXX% from the previous week.
- Boucheron posts created is up XXXXXX% from the previous week.
- Boucheron Engagements hit a 52-Week high of XXXXXXXXXX for the day
- Boucheron Engagements hit an all time of XXXXXXXXXX for the day

### Engagements: XXXXXXX [#](/topic/boucheron/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:boucheron/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/boucheron/time-series/interactions.tsv)  
**Current Value**: XXXXXXX  
**Daily Average**: XXXXXXX  
**1 Week**: XXXXXXXXXX +3,746%  
**1 Month**: XXXXXXXXXX +678%  
**6 Months**: XXXXXXXXXXX +40%  
**1 Year**: XXXXXXXXXXX -XX%  
**1-Year High**: XXXXXXXXXX on 2025-10-15  
**1-Year Low**: XXXXX on 2025-01-19  

| Social Network | X      | TikTok  | YouTube | Reddit |
| -------------- | -      | ------  | ------- | ------ |
| Engagements    | XXXXXX | XXXXXXX | XXXXXXX | XXX    |
  

  
  
### Mentions: XXX [#](/topic/boucheron/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:boucheron/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/boucheron/time-series/posts_active.tsv)  
**Current Value**: XXX  
**Daily Average**: XXX  
**1 Month**: XXX -XX%  
**6 Months**: XXXXX +8.70%  
**1 Year**: XXXXXX -XX%  
**1-Year High**: XXXXX on 2025-05-19  
**1-Year Low**: XX on 2024-10-29  

| Social Network | X   | TikTok | YouTube | Reddit |
| -------------- | -   | ------ | ------- | ------ |
| Mentions       | XXX | XXX    | XXX     | XX     |
  

  
  
### Creators: XXX [#](/topic/boucheron/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:boucheron/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/boucheron/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning Boucheron in the last XX hours which is up XX% from XXX in the previous XX hours
**Daily Average**: XXX  
**1 Month**: XXX -XX%  
**6 Months**: XXXXX +4.80%  
**1 Year**: XXXXX -XX%  
**1-Year High**: XXX on 2025-05-21  
**1-Year Low**: XX on 2024-10-29  

The most influential creators that mention Boucheron in the last XX hours

| Creator                                                 | Rank | Followers  | Posts | Engagements |
| -------                                                 | ---- | ---------  | ----- | ----------- |
| [@boucheronofficial](/creator/tiktok/boucheronofficial) | X    | XXXXXX     | XX    | XXXXXXX     |
| [@boucheron](/creator/youtube/boucheron)                | X    | XXXXXX     | XX    | XXXXXXX     |
| [@gala.fr](/creator/tiktok/gala.fr)                     | X    | XXXXXXXXXX | X     | XXXXX       |
| [@Boucheron](/creator/twitter/Boucheron)                | X    | XXXXXX     | XX    | XXXXX       |
| [@dramapotatoe](/creator/twitter/dramapotatoe)          | X    | XXXXXXX    | X     | XXXXX       |
| [@Marklee_base](/creator/twitter/Marklee_base)          | X    | XXXXX      | XX    | XXXXX       |
| [@marklees_style](/creator/twitter/marklees_style)      | X    | XXXXXX     | X     | XXXXX       |
| [@inglesspanish](/creator/tiktok/inglesspanish)         | X    | XXXXXXX    | X     | XXXXX       |
| [@onyourmrkie](/creator/twitter/onyourmrkie)            | X    | XXXXX      | X     | XXXXX       |
| [@layami.87](/creator/tiktok/layami.87)                 | XX   | XXXXXX     | X     | XXXXX       |

[View More](/list/creators/boucheron/100)
  
  
### Sentiment: XX% [#](/topic/boucheron/sentiment)
---
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:boucheron/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/boucheron/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XX% -X%  
**1 Month**: XX% +1%  
**6 Months**: XX% -XX%  
**1 Year**: XX% -XX%  
**1-Year High**: XXX% on 2024-11-15  
**1-Year Low**: X% on 2025-04-28  

**Most Supportive Themes**
- **Xiao Zhan's Collaboration:** (45%) Posts and engagements are high due to the recent collaboration with Xiao Zhan, the global brand ambassador, showcasing Boucheron jewelry.
- **Mina from Twice:** (25%) Mina's ambassadorship and appearances at events are generating significant engagement and positive sentiment.
- **General Brand Promotion:** (15%) General promotion of Boucheron's collections is driving engagement.
  
**Most Critical Themes**
- **Kering's Investment Cuts:** (5%)  Mentions of Kering's investment cuts may raise concerns about the brand's future.
  
Network engagement breakdown:  
| Network | Positive | %   | Neutral | %   | Negative | %  |
| ------- | -------- | -   | ------- | -   | -------- | -  |
| X       | XXXXX    | X%  | XXXXXX  | XX% | XXXXX    | X% |
| TikTok  | XXXXXXX  | XX% | XXXXXXX | XX% | XXX      | X% |
| YouTube | XXXXX    | X%  | XXXXXXX | XX% | XXX      | X% |
| Reddit  | XXX      | X%  | XXX     | X%  | X        | X% |
|         |          |     |         |     |          |    |
| Total   | XXXXXXX  | XX% | XXXXXXX | XX% | XXXXX    | X% |
  


**Top assets mentioned**
In the posts about Boucheron in the last XX hours

[Netflix Inc (NFLX)](/topic/$nflx)
[Spotify Technology (SPOT)](/topic/$spot)
[Innovative Solutions & Support (ISSC)](/topic/$issc)

**Top topics mentioned**
In the posts about Boucheron in the last XX hours

[korea](/topic/korea), [paris](/topic/paris), [instagram](/topic/instagram), [mina](/topic/mina), [gucci](/topic/gucci), [japan](/topic/japan), [luxury](/topic/luxury), [cartier](/topic/cartier), [nct](/topic/nct), [jaipur](/topic/jaipur), [prada](/topic/prada), [bvlgari](/topic/bvlgari), [tiktok](/topic/tiktok), [chanel](/topic/chanel), [$kerpa](/topic/$kerpa), [xz](/topic/xz), [vintage](/topic/vintage), [chopard](/topic/chopard), [behind the](/topic/behind-the), [elle](/topic/elle), [loewe](/topic/loewe), [rings](/topic/rings), [claire](/topic/claire), [$1913hk](/topic/$1913hk), [singapore](/topic/singapore), [unboxing](/topic/unboxing), [accessories](/topic/accessories), [$reymi](/topic/$reymi), [kitty](/topic/kitty), [youtube](/topic/youtube), [lauren](/topic/lauren), [kpop](/topic/kpop), [dior](/topic/dior), [eau](/topic/eau), [hoy](/topic/hoy), [gran](/topic/gran), [marks](/topic/marks), [nct dream](/topic/nct-dream), [bold](/topic/bold), [graff](/topic/graff), [fragrance](/topic/fragrance), [mi](/topic/mi), [york](/topic/york), [london](/topic/london), [daisy](/topic/daisy), [brands](/topic/brands), [collection of](/topic/collection-of), [van cleef arpels](/topic/van-cleef-arpels), [thailand](/topic/thailand), [lyn](/topic/lyn), [over the](/topic/over-the), [gem](/topic/gem), [let me](/topic/let-me), [jewelry](/topic/jewelry), [has been](/topic/has-been), [all the](/topic/all-the), [oz](/topic/oz), [$4578t](/topic/$4578t), [$4768t](/topic/$4768t), [acne](/topic/acne), [louis vuitton](/topic/louis-vuitton), [lets go](/topic/lets-go), [bracelet](/topic/bracelet), [shanghai](/topic/shanghai), [$2607hk](/topic/$2607hk), [rp](/topic/rp), [monaco](/topic/monaco), [hannah](/topic/hannah), [ford](/topic/ford), [tom ford](/topic/tom-ford), [drops](/topic/drops), [amber](/topic/amber), [ootd](/topic/ootd), [como](/topic/como), [aespa](/topic/aespa), [han](/topic/han), [stocks communication services](/topic/stocks-communication-services), [peacock](/topic/peacock), [polo ralph lauren](/topic/polo-ralph-lauren), [spain](/topic/spain), [banget](/topic/banget), [brasil](/topic/brasil), [facebook](/topic/facebook), [meta](/topic/meta), [france](/topic/france), [ama](/topic/ama), [vienna](/topic/vienna), [fendi](/topic/fendi), [bottega veneta](/topic/bottega-veneta), [aesthetic](/topic/aesthetic), [$sdfax](/topic/$sdfax), [patreon](/topic/patreon), [budgeting](/topic/budgeting), [rolex](/topic/rolex), [chad](/topic/chad), [harry winston](/topic/harry-winston), [hugo boss](/topic/hugo-boss), [$bossde](/topic/$bossde), [amor](/topic/amor), [maria](/topic/maria)

### Top Social Posts [#](/topic/boucheron/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"#ZhangYuXi candid photo attend Boucheron event. Weibo 18/10/25"  
[X Link](https://x.com/FKShi/status/1979895094837968915) [@FKShi](/creator/x/FKShi) 2025-10-19T12:59Z 6489 followers, XXX engagements


"mark became a dj for gq magazine entered line up as a soloist at sky festival got magazine cover with boucheron & esquire korea received X nominations at MAMA ranked #20 for brand reputation this month and will attend his brand event (soon)"  
[X Link](https://x.com/maarkidz/status/1979878526888394774) [@maarkidz](/creator/x/maarkidz) 2025-10-19T11:53Z XXX followers, 1307 engagements


"#ZhangYuXi candid photo & video attend Boucheron event. Weibo 18/10/25"  
[X Link](https://x.com/FKShi/status/1979878151091331364) [@FKShi](/creator/x/FKShi) 2025-10-19T11:51Z 6489 followers, XXX engagements


"2025.10.18 : zhangyuxi x Boucheron  ✨💫 Cr.on pic 🙏🏻 # #ZhangYuxi #"  
[X Link](https://x.com/satangka/status/1979767285150876011) [@satangka](/creator/x/satangka) 2025-10-19T04:31Z XXX followers, XXX engagements