[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

# ![Big XX Graphic](https://lunarcrush.com/gi/w:26/t:big-12.png) Big XX

Texas Tech's new rule regarding game day traditions and fan behavior is announced. Oklahoma State fires head coach Mike Gundy after a slow start to the 2025 season.

### About Big XX
Analysis of social media trends and sentiment related to the Big XX Conference.  

### Insights [#](/topic/big-12/insights)
- big XX engagements is up XXXXXX% from the previous week.
- big XX posts created is up XXXXXX% from the previous week.

### Engagements: XXXXXXXXX [#](/topic/big-12/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:big-12/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/big-12/time-series/interactions.tsv)  
**Current Value**: XXXXXXXXX  
**Daily Average**: XXXXXXXXX  
**1 Week**: XXXXXXXXXX +601%  
**1-Year High**: XXXXXXXXXX on 2025-10-15  
**1-Year Low**: XXXXXXX on 2025-10-10  

| Social Network | News  | X         | Reddit | TikTok  | YouTube |
| -------------- | ----  | -         | ------ | ------  | ------- |
| Engagements    | XXXXX | XXXXXXXXX | XXXXXX | XXXXXXX | XXXXXXX |
  

  
  
### Mentions: XXXXX [#](/topic/big-12/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:big-12/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/big-12/time-series/posts_active.tsv)  
**Current Value**: XXXXX  
**Daily Average**: XXXXX  
**1-Year High**: XXXXX on 2025-10-16  
**1-Year Low**: XXX on 2025-10-03  

| Social Network | News | X     | Reddit | TikTok | YouTube |
| -------------- | ---- | -     | ------ | ------ | ------- |
| Mentions       | XX   | XXXXX | XXX    | XXX    | XXX     |
  

  
  
### Creators: XXXXX [#](/topic/big-12/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:big-12/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/big-12/time-series/contributors_active.tsv)  
XXXXX unique social accounts have posts mentioning Big XX in the last XX hours which is down XX% from XXXXX in the previous XX hours
**Daily Average**: XXXXX  
**1-Year High**: XXXXX on 2025-09-29  
**1-Year Low**: XXX on 2025-10-03  

The most influential creators that mention Big XX in the last XX hours

| Creator                                              | Rank | Followers | Posts | Engagements |
| -------                                              | ---- | --------- | ----- | ----------- |
| [@M_Vernon](/creator/twitter/M_Vernon)               | X    | XXXXXX    | X     | XXXXXX      |
| [@ExpectedValue69](/creator/twitter/ExpectedValue69) | X    | XX        | X     | XXXXXX      |
| [@big12studios](/creator/twitter/big12studios)       | X    | XXXXX     | XX    | XXXXXX      |
| [@Big12Conference](/creator/twitter/Big12Conference) | X    | XXXXXXX   | XX    | XXXXXX      |
| [@garyfattersonBU](/creator/twitter/garyfattersonBU) | X    | XXXXX     | XX    | XXXXXX      |
| [@ChrisKarpman](/creator/twitter/ChrisKarpman)       | X    | XXXXXX    | X     | XXXXXX      |
| [@RossDellenger](/creator/twitter/RossDellenger)     | X    | XXXXXXX   | X     | XXXXXX      |
| [@WideRtNattyLt](/creator/twitter/WideRtNattyLt)     | X    | XXXXXX    | X     | XXXXXX      |
| [@LOBig12](/creator/twitter/LOBig12)                 | X    | XXXXXX    | X     | XXXXX       |
| [@CollieronTV](/creator/twitter/CollieronTV)         | XX   | XXXXXX    | X     | XXXXX       |

[View More](/list/creators/big-12/100)
  
  
### Sentiment: XX% [#](/topic/big-12/sentiment)
---
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:big-12/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/big-12/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XX% -XX%  
**1-Year High**: XX% on 2025-09-26  
**1-Year Low**: XX% on 2025-10-14  

**Most Supportive Themes**
- **BYU's Performance and Support:** (35%) Positive sentiment towards BYU's performance and the Big 12's support for the team.
- **Big XX Conference Leadership and Growth:** (25%) Positive sentiment towards the Big 12's leadership, partnerships, and overall growth.
- **Arizona State's Performance:** (15%) Positive sentiment towards Arizona State's performance and potential in the Big XX.
  
**Most Critical Themes**
- **Colorado's Fan Behavior and Penalties:** (20%)  Criticism and negative reactions to Colorado's fan behavior and the resulting penalties from the Big XX.
- **Oklahoma State's Performance and Coaching Changes:** (5%)  Criticism and negative sentiment towards Oklahoma State's performance and the firing of Mike Gundy.
  
Network engagement breakdown:  
| Network | Positive  | %   | Neutral   | %   | Negative | %   |
| ------- | --------  | -   | -------   | -   | -------- | -   |
| News    | XXXXX     | X%  | XXX       | X%  | XXX      | X%  |
| X       | XXXXXXXXX | XX% | XXXXXXXXX | XX% | XXXXXXX  | XX% |
| Reddit  | XXXXX     | X%  | XXXXX     | X%  | XXXXX    | X%  |
| TikTok  | XXXXXX    | X%  | XXXXXXX   | X%  | XXXXX    | X%  |
| YouTube | XXXXXX    | X%  | XXXXXX    | X%  | XXXXXX   | X%  |
|         |           |     |           |     |          |     |
| Total   | XXXXXXXXX | XX% | XXXXXXXXX | XX% | XXXXXXX  | XX% |
  


**Top assets mentioned**
In the posts about Big XX in the last XX hours

[Kirby Corporation (KEX)](/topic/kex-kirby-corporation)
[Miami International Holdings, Inc. (MIAX)](/topic/$miax)
[Phillips XX (PSX)](/topic/phillips-66)
[Dave Inc. Class A Common Stock (DAVE)](/topic/$dave)
[Rogers Communications, Inc. (RCI)](/topic/$rci)
[Spotify Technology (SPOT)](/topic/$spot)
[Brady Corporation (BRC)](/topic/$brc)
[Allstate Corp (ALL)](/topic/allstate)
[Patterson Companies, Inc. (PDCO)](/topic/$pdco)

**Top topics mentioned**
In the posts about Big XX in the last XX hours

[sec](/topic/sec), [oklahoma sooners football](/topic/oklahoma-sooners-football), [college football](/topic/college-football), [preseason](/topic/preseason), [head coach](/topic/head-coach), [youtube](/topic/youtube), [texas tech red raiders football](/topic/texas-tech-red-raiders-football), [arizona](/topic/arizona), [game of](/topic/game-of), [has been](/topic/has-been), [#asufootball](/topic/#asufootball), [kex kirby corporation](/topic/kex-kirby-corporation), [west virginia mountaineers football](/topic/west-virginia-mountaineers-football), [over the](/topic/over-the), [cincinnati bearcats football](/topic/cincinnati-bearcats-football), [money](/topic/money), [ou](/topic/ou), [tcu horned frogs football](/topic/tcu-horned-frogs-football), [#baylor](/topic/#baylor), [usc football](/topic/usc-football), [matchup](/topic/matchup), [ucf knights football](/topic/ucf-knights-football), [utah utes football](/topic/utah-utes-football), [colorado buffaloes football](/topic/colorado-buffaloes-football), [cincinnati bearcats basketball](/topic/cincinnati-bearcats-basketball), [iowa state](/topic/iowa-state), [byu cougars football](/topic/byu-cougars-football), [the only](/topic/the-only), [bears](/topic/bears), [kansas state wildcats basketball](/topic/kansas-state-wildcats-basketball), [losses](/topic/losses), [lincoln](/topic/lincoln), [$25k](/topic/$25k), [$miax](/topic/$miax), [kansas jayhawks football](/topic/kansas-jayhawks-football), [jordan](/topic/jordan), [university of](/topic/university-of), [arizona state](/topic/arizona-state), [all the](/topic/all-the), [colorado buffaloes basketball](/topic/colorado-buffaloes-basketball), [twitter](/topic/twitter), [phillips 66](/topic/phillips-66), [stocks energy](/topic/stocks-energy), [penn state](/topic/penn-state), [united states](/topic/united-states), [iowa state cyclones football](/topic/iowa-state-cyclones-football), [kansas state wildcats football](/topic/kansas-state-wildcats-football), [dominance](/topic/dominance), [oklahoma state](/topic/oklahoma-state), [hosted](/topic/hosted), [arizona wildcats](/topic/arizona-wildcats), [collegefootball](/topic/collegefootball), [prediction](/topic/prediction), [texas tech](/topic/texas-tech), [oklahoma state cowboys football](/topic/oklahoma-state-cowboys-football), [arizona wildcats football](/topic/arizona-wildcats-football), [make a](/topic/make-a), [a second](/topic/a-second), [byu](/topic/byu), [hc](/topic/hc), [big ten](/topic/big-ten), [gameday](/topic/gameday), [chaos](/topic/chaos), [the official](/topic/the-official), [iowa state cyclones](/topic/iowa-state-cyclones), [houston cougars football](/topic/houston-cougars-football), [fired](/topic/fired), [kansas city](/topic/kansas-city), [$dave](/topic/$dave), [washington state cougars football](/topic/washington-state-cougars-football), [up the](/topic/up-the), [tier](/topic/tier), [bye](/topic/bye), [austin](/topic/austin), [college basketball](/topic/college-basketball), [$100k](/topic/$100k), [byu cougars](/topic/byu-cougars), [#football](/topic/#football), [penn state nittany lions football](/topic/penn-state-nittany-lions-football), [arizona state sun devils basketball](/topic/arizona-state-sun-devils-basketball), [behind the](/topic/behind-the), [indiana](/topic/indiana), [bob](/topic/bob), [away from](/topic/away-from), [insider](/topic/insider), [intro](/topic/intro), [notre dame](/topic/notre-dame), [stocks](/topic/stocks), [take the](/topic/take-the), [team and](/topic/team-and), [legit](/topic/legit), [momentum](/topic/momentum), [$rci](/topic/$rci), [tnt](/topic/tnt), [rankings](/topic/rankings), [comeback](/topic/comeback), [instagram](/topic/instagram), [instead of](/topic/instead-of), [iii](/topic/iii), [headlines](/topic/headlines)

### Top News [#](/topic/big-12/news)
---
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"College football picks: Week X Big XX parlay has Texas Tech vs. Arizona State pays better than 8-1 at Caesars - CBS Sports"  
[News Link](https://www.cbssports.com/college-football/news/college-football-picks-week-8-big-12-parlay-has-texas-tech-vs-arizona-state-pays-better-than-8-1-at-caesars/) [@CBSSports](/creator/x/CBSSports) 2025-10-17T06:16Z 208.1M followers, XXX engagements


"Big XX harshens penalty for items thrown on field amid Texas Techs tortilla controversy"  
[News Link](https://www.dallasnews.com/sports/texas-tech-red-raiders/2025/10/16/big-12-penalty-items-thrown-on-field-texas-tech-tortillas/) [@dallasnews](/creator/x/dallasnews) 2025-10-17T01:01Z 208.1M followers, XXX engagements


"Big XX preseason poll: Texas Tech JT Toppin earn conference accolades"  
[News Link](https://www.dallasnews.com/sports/texas-tech-red-raiders/2025/10/16/big-12-preseason-poll-texas-tech-jt-toppin-player-of-the-year-lejuan-watts/) [@dallasnews](/creator/x/dallasnews) 2025-10-16T19:35Z 208.1M followers, XXX engagements


"Iowa State picked in top tier of Big XX entering 2025-26 season"  
[News Link](https://247sports.com/college/iowa-state/article/iowa-state-basketball-big-12-coaches-poll-results-257161879/) [@htTweets](/creator/x/htTweets) 2025-10-16T16:31Z 208.1M followers, 1992 engagements



### Top Social Posts [#](/topic/big-12/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"So stupid #football #college #texastech #sports #greenscreen"  
[TikTok Link](https://www.tiktok.com/@goosetalksports/video/7562352980301712653) [@goosetalksports](/creator/tiktok/goosetalksports) 2025-10-18T00:32Z 9832 followers, 1398 engagements


"utah has quickly become my favorite state. from paragliding this morning to a private drive of sundance with chad the resorts GM im blown away. the @visitutahvalley and @sundanceresort hospitality is huge. plus the dope lodge XX hat though im still wearing ute underwear"  
[X Link](https://x.com/LOBig12/status/1979333476169191931) [@LOBig12](/creator/x/LOBig12) 2025-10-17T23:47Z 10.3K followers, 22.4K engagements


"Texas Tech fans have been launching tortillas towards the field at Red Raiders football games for decades - now that tradition may be at risk with the Big XX implementing a potential in-game penalty and six-figure fine 😳 (🎥 via ColeBankerTV ShelbieeLaine13 / X) #texastech #texastechuniversity #texastechfootball #tortilla #cfb"  
[TikTok Link](https://www.tiktok.com/@draftkings/video/7562314809203625230) [@draftkings](/creator/tiktok/draftkings) 2025-10-17T22:04Z 1.1M followers, 258.6K engagements


"Whats the penalty for loser coaches who fabricate hoaxes mid-game in order to get penalty yards For example: if a crybaby loser coach claimed a knife was thrown onto the sidelines by opposing fans but it was actually one of his assistants who planted it and then falsely claimed it was a projectile what would the penalty and fine be"  
[X Link](https://x.com/seanmdav/status/1979302827043549411) [@seanmdav](/creator/x/seanmdav) 2025-10-17T21:45Z 618.7K followers, 102.7K engagements