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# Bath Body

Bath & Body Works announces major brand overhaul to focus on aspirational fragrance-first lifestyle, limiting SKUs and targeting younger consumers. The company aims for over $250M in annual sales from key fragrance launches.

### About Bath Body
Bath & Body Works is a retail company specializing in scented personal care products and home fragrances.  

### Insights
- bath body creators is up XXXXX% from the previous week.
- bath body engagements is up XXXXXX% from the previous week.
- bath body mentions is up XXXXX% from the previous month.
- bath body Creators hit a 52-Week high of XXXXX for the day
- bath body Creators hit an all time of XXXXX for the day
- bath body Mentions hit a 52-Week high of XXXXX for the day
- bath body Mentions hit an all time of XXXXX for the day
- bath body Engagements hit a 52-Week high of XXXXXXXXXX for the day
- bath body Engagements hit an all time of XXXXXXXXXX for the day

### Engagements: XXXXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:bath-body/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/bath-body/time-series/interactions.tsv)  
Current Value: XXXXXXXXX  
Daily Average: XXXXXXXXX  
X Week: XXXXXXXXXX +331%  
X Month: XXXXXXXXXXX +321%  
X Months: XXXXXXXXXXX +70%  
X Year: XXXXXXXXXXX +78%  
1-Year High: XXXXXXXXXX on 2025-12-06  
1-Year Low: XX on 2025-11-11  

Engagements by network (24h):
News: X
Reddit: XX
TikTok: XXXXXXXXX
X: XXXXXX
YouTube: XXXXXXX

  
  
### Mentions: XXXXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:bath-body/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/bath-body/time-series/posts_active.tsv)  
Current Value: XXXXX  
Daily Average: XXX  
X Week: XXXXX +21%  
X Month: XXXXX +24%  
X Months: XXXXXX +60%  
X Year: XXXXXX +496%  
1-Year High: XXXXX on 2025-12-10  
1-Year Low: X on 2025-11-11  

Mentions by network (24h):
News: X
Reddit: X
TikTok: XXXXXX
X: XXX
YouTube: XXXXX

  
  
### Creators: XXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:bath-body/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/bath-body/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning Bath Body in the last XX hours which is down XX% from XXX in the previous XX hours
Daily Average: XXX  
X Week: XXXXX +15%  
X Month: XXXXX +9.50%  
X Months: XXXXX +81%  
X Year: XXXXXX +387%  
1-Year High: XXXXX on 2025-12-10  
1-Year Low: X on 2025-11-11  

The most influential creators that mention Bath Body in the last XX hours

| Creator                                                   | Rank | Followers | Posts | Engagements |
| -------                                                   | ---- | --------- | ----- | ----------- |
| [@bathandbodyworksuk](/creator/tiktok/bathandbodyworksuk) | X    |           | X     | XXXXXXX     |
| [@milyrodriguez681](/creator/tiktok/milyrodriguez681)     | X    | XXXXXX    | X     | XXXXXX      |
| [@nurka.lucevic](/creator/tiktok/nurka.lucevic)           | X    | XXXXXXX   | X     | XXXXXX      |
| [@leah_janae_](/creator/tiktok/leah_janae_)               | X    | XXXXXX    | X     | XXXXXX      |
| [@emilynnmeyers](/creator/tiktok/emilynnmeyers)           | X    | XXXXXXX   | X     | XXXXXX      |
| [@usaa](/creator/tiktok/usaa)                             | X    | XXXXXXXXX | X     | XXXXXX      |
| [@scent.collective](/creator/tiktok/scent.collective)     | X    | XXXXX     | X     | XXXXXX      |
| [@findswithvalentina](/creator/tiktok/findswithvalentina) | X    | XXX       | X     | XXXXXX      |
| [@leahjanae](/creator/youtube/leahjanae)                  | X    | XXXXXXX   | X     | XXXXXX      |
| [@xxbithylilyxx](/creator/tiktok/xxbithylilyxx)           | XX   | XXXXXX    | X     | XXXXXX      |

[View More](/list/creators/bath-body/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:bath-body/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/bath-body/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% +3%  
X Month: XX% +29%  
X Months: XX% +13%  
X Year: XX% +2%  
1-Year High: XXX% on 2025-11-03  
1-Year Low: XX% on 2025-08-30  

Most Supportive Themes:
- Holiday Shopping & Sales: (40%) Users are discussing and sharing deals related to holiday shopping, particularly for candles and body care products.
- Product Reviews & Recommendations: (30%) Consumers are sharing positive experiences and recommending specific Bath & Body Works items.
- Seasonal Scents & Routines: (20%) Content focuses on popular seasonal fragrances and their integration into daily routines.
  
Most Critical Themes:
- Brand Comparisons & Value: (7%) Discussions involve comparing Bath & Body Works products and pricing against competitors.
- Product Availability & Discontinuation: (3%) Concerns are raised regarding the availability of specific products or the discontinuation of certain scents.
  

### Top Bath Body News
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"Latest deals prices for Bath & Body Works Candle Day 2025"  
[News Link](https://www.knoxnews.com/story/money/2025/12/02/bath-body-works-candle-day-2025-deal/87548979007/) [@knoxnews](/creator/x/knoxnews) 2025-12-02T15:30Z 208.1M followers, XXX engagements



### Top Bath Body Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"HUGE candle day haul 🕯smelled that chips & salsa candle girl i was on the floor. @Bath & Body Works #candleday #bathandbodyworks #haul #emilylulamay #fyp"  
[TikTok Link](https://www.tiktok.com/@emilylulamay/video/7582054328664329503) [@emilylulamay](/creator/tiktok/emilylulamay) 2025-12-10T02:43Z 1.9M followers, 97.1K engagements


"Fecha confirmada de la venta de Bath & Body Works#bathandbodyworks #informacion #noticias #bathandbodyworkshaul #bathandbody"  
[TikTok Link](https://www.tiktok.com/@ahorrandoconpina/video/7582052200843627790) [@ahorrandoconpina](/creator/tiktok/ahorrandoconpina) 2025-12-10T02:35Z 181.3K followers, 6365 engagements


"Bath & Body Works is launching a major brand overhaul to shift from mass market body care strategy to a more aspirational fragrance-first lifestyle brand. Consider that other brands like Macy's also attempt to be the fragrance go-to retailer of choice. @bathbodyworks plans to - limit product SKUs (Stock Keeping Units) - focus on fewer hero items (e.g. flagship products) - target younger consumers - aim for annual sales over $250M from its biggest fragrance launches (far exceeding past hits). CEO Gina Boswell says the goal is long-term profitable growth by becoming a "true fragrance house""  
[X Link](https://x.com/EricCoyle_PhD/status/1998566991796515121) [@EricCoyle_PhD](/creator/x/EricCoyle_PhD) 2025-12-10T01:34Z XXX followers, XXX engagements


"THIS IS NOT A DRILL 😭😍 bonfire bash is back at bath and body works #bathandbodyworks#perfume#perfumetok#bonfirebash#gourmand#fragrance#signaturescents#marshmallowfireside#shopping#shopwithme#giftideas#christmasgiftideas#perfumehaul#retiredscents#bonfirebashmist#haultok#haul#shoptok @Bath & Body Works"  
[TikTok Link](https://www.tiktok.com/@mariaa_rose/video/7582035711335861534) [@mariaa_rose](/creator/tiktok/mariaa_rose) 2025-12-10T01:31Z 190.9K followers, 5569 engagements