# Arm Hammer

Arm & Hammer sees an 85% surge in engagements, driven by cleaning and personal care content, despite one critical review of laundry detergent performance.

### About Arm Hammer
Arm & Hammer is a brand primarily known for its baking soda products, used in household and personal care items.  

### Insights
- arm hammer engagements is up 134.73% from the previous week.
- arm hammer mentions is up 11.09% from the previous week.
- arm hammer posts created is up 16.67% from the previous week.

### Engagements: [-------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:arm-hammer/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/arm-hammer/time-series/interactions.tsv)  
Current Value: [-------]  
Daily Average: [---------]  
[--] Week: [---------] +135%  
[--] Month: [----------] -79%  
[--] Months: [-----------] +55%  
[--] Year: [-----------] +7.10%  
1-Year High: [----------] on 2025-04-01  
1-Year Low: [---] on 2025-03-01  

Engagements by network (24h):
YouTube: [-------]
X: [--]
Instagram: [--]
Reddit: [--]
TikTok: [-------]

  
  
### Mentions: [---] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:arm-hammer/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/arm-hammer/time-series/posts_active.tsv)  
Current Value: [---]  
Daily Average: [---]  
[--] Week: [---] +11%  
[--] Month: [-----] -0.68%  
[--] Months: [-----] +297%  
[--] Year: [-----] +357%  
1-Year High: [---] on 2025-12-21  
1-Year Low: [--] on 2025-03-01  

Mentions by network (24h):
YouTube: [--]
X: [--]
Instagram: [--]
Reddit: [--]
TikTok: [---]

  
  
### Creators: [---] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:arm-hammer/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/arm-hammer/time-series/contributors_active.tsv)  
[---] unique social accounts have posts mentioning Arm Hammer in the last [--] hours which is down 3.30% from [---] in the previous [--] hours
Daily Average: [---]  
[--] Week: [---] -3.80%  
[--] Month: [---] +7.20%  
[--] Months: [-----] +233%  
[--] Year: [-----] +295%  
1-Year High: [---] on 2025-12-25  
1-Year Low: [--] on 2025-03-01  

The most influential creators that mention Arm Hammer in the last [--] hours

| Creator                                                            | Rank | Followers | Posts | Engagements |
| -------                                                            | ---- | --------- | ----- | ----------- |
| [@tunemusicalmoments](/creator/youtube/tunemusicalmoments)         | [--]    | [---------] | [--]     | [------]      |
| [@jeevesny](/creator/youtube/jeevesny)                             | [--]    | [-------]   | [--]     | [-----]       |
| [@armandhammerlaundry](/creator/tiktok/armandhammerlaundry)        | [--]    | [-------]   | [--]    | [---]         |
| [@laundryoverload](/creator/tiktok/laundryoverload)                | [--]    | [------]    | [--]     | [---]         |
| [@armandhammertoothpaste](/creator/tiktok/armandhammertoothpaste)  | [--]    | [-------]   | [--]    | [---]         |
| [@armandhammer](/creator/tiktok/armandhammer)                      | [--]    | [-------]   | [--]    | [---]         |
| [@joycethedentist](/creator/tiktok/joycethedentist)                | [--]    | [-------]   | [--]     | [---]         |
| [@armandhammerbakingsoda](/creator/youtube/armandhammerbakingsoda) | [--]    | [------]    | [--]     | [---]         |
| [@itsfragrancedave](/creator/tiktok/itsfragrancedave)              | [--]    | [-------]   | [--]     | [---]         |
| [@a.little.bit.of.tudo](/creator/tiktok/a.little.bit.of.tudo)      | [--]   | [------]    | [--]     | [---]         |

[View More](/list/creators/arm-hammer/100)
  
  
### Sentiment: 97%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:arm-hammer/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/arm-hammer/time-series/sentiment.tsv)  
Current Value: 97%  
Daily Average: 92%  
[--] Week: 77% -5%  
[--] Month: 93% -2%  
[--] Months: 93% -7%  
[--] Year: 93% -7%  
1-Year High: 100% on 2025-02-17  
1-Year Low: 6% on 2025-05-28  

Most Supportive Themes:
- Cleaning and Household Uses: (40%) Consumers are sharing practical and creative ways they use Arm & Hammer products for cleaning, laundry, and general household tasks, highlighting the brand's versatility and effectiveness.
- Personal Care and Hygiene: (30%) Posts frequently feature Arm & Hammer's personal care items, particularly deodorants and toothpastes, with users emphasizing benefits like aluminum-free options and oral health improvements.
- Product Launches and Promotions: (15%) The brand is generating buzz through announcements of new product launches and participation in sales events, encouraging consumer engagement and trial.
- Educational and STEAM Content: (15%) Arm & Hammer is engaging audiences with educational content, especially related to science, technology, engineering, arts, and mathematics (STEAM), often using baking soda for experiments.
  
Most Critical Themes:
- Laundry Detergent Performance Concerns: (100%) One user expressed significant disappointment with the performance of Arm & Hammer laundry detergents, noting poor results in cleaning and odor removal compared to other brands.
  

### Top Arm Hammer Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"little pre-travel reset we actually just got to NYC & are here for a few days 🥺🥺 #reset #resetwithme #clean #cleantok #resetroutine @Branch Basics @ARM & HAMMER @Emi Jay @Alani Nutrition WEEKEND RESET 🫧 WEEKEND RESET 🫧"  
[TikTok Link](https://www.tiktok.com/@hannahsykesburch/video/7606774216821624094) [@hannahsykesburch](/creator/tiktok/hannahsykesburch) 2026-02-14T17:29Z 342.7K followers, 57.4K engagements


"Crunchy Walmart oxi clean powder play & breaking Arm & Hammer oxi fresh powder blue powder clumps 😍 @keke🐈 #laundry #asmr #powderplay #satisfying #thatlaundrychick11 @thatlaundrychick11 Thatlaundrychick11 sifting powder play & crushing blue balls @thatlaundrychick11 Thatlaundrychick11 sifting powder play & crushing blue balls"  
[TikTok Link](https://www.tiktok.com/@thatlaundrychick11/video/7606526760699596045) [@thatlaundrychick11](/creator/tiktok/thatlaundrychick11) 2026-02-14T01:28Z [----] followers, [----] engagements


"2 shades whiter teeth in just [--] weeks of regular brushing with Advance White @target 🫧🪥 @Rubi #bakingsoda #target #toothpaste #reset #shoppinghaul #ad #ad"  
[TikTok Link](https://www.tiktok.com/@armandhammertoothpaste/video/7606367352048995615) [@armandhammertoothpaste](/creator/tiktok/armandhammertoothpaste) 2026-02-13T15:10Z 465.4K followers, [---] engagements


"Arm & hammer and foca Im loving the A&H liquid lately 💙😏 my one year on laundrytok is coming up any suggestions for my [--] year anniversary video must be reasonable thank you 🙂 #laundrytok #cleaningasmr💕🧼🧽🧻 #cleantok #laundryoverload #laundryasmr"  
[TikTok Link](https://www.tiktok.com/@bubbly.fresh0/video/7606193098686827789) [@bubbly.fresh0](/creator/tiktok/bubbly.fresh0) 2026-02-13T03:54Z [----] followers, [----] engagements

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