# Arm Hammer

Arm & Hammer sees an 85% surge in engagements, driven by cleaning and personal care content, despite one critical review of laundry detergent performance.

### About Arm Hammer
Arm & Hammer is a brand primarily known for its baking soda products, used in household and personal care items.  

### Insights
- arm hammer sentiment is up 21.95% from the previous week.
- arm hammer engagements is up 103.08% from the previous week.

### Engagements: [-------] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:arm-hammer/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/arm-hammer/time-series/interactions.tsv)  
Current Value: [-------]  
Daily Average: [---------]  
[--] Week: [---------] +103%  
[--] Month: [----------] -80%  
[--] Months: [-----------] +56%  
[--] Year: [-----------] +7%  
1-Year High: [----------] on 2025-04-01  
1-Year Low: [---] on 2025-03-01  

Engagements by network (24h):
Instagram: [--]
X: [---]
YouTube: [-------]
TikTok: [------]
Reddit: [--]

  
  
### Mentions: [---] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:arm-hammer/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/arm-hammer/time-series/posts_active.tsv)  
Current Value: [---]  
Daily Average: [---]  
[--] Week: [---] +8.50%  
[--] Month: [-----] -1.80%  
[--] Months: [-----] +298%  
[--] Year: [-----] +358%  
1-Year High: [---] on 2025-12-21  
1-Year Low: [--] on 2025-03-01  

Mentions by network (24h):
Instagram: [--]
X: [--]
YouTube: [--]
TikTok: [---]
Reddit: [--]

  
  
### Creators: [---] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:arm-hammer/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/arm-hammer/time-series/contributors_active.tsv)  
[---] unique social accounts have posts mentioning Arm Hammer in the last [--] hours which is down 14% from [---] in the previous [--] hours
Daily Average: [---]  
[--] Week: [---] -6.40%  
[--] Month: [---] +8.30%  
[--] Months: [-----] +232%  
[--] Year: [-----] +297%  
1-Year High: [---] on 2025-12-25  
1-Year Low: [--] on 2025-03-01  

The most influential creators that mention Arm Hammer in the last [--] hours

| Creator                                                           | Rank | Followers  | Posts | Engagements |
| -------                                                           | ---- | ---------  | ----- | ----------- |
| [@upediashorts](/creator/youtube/upediashorts)                    | [--]    | [----------] | [--]    | [-------]     |
| [@hannahsykesburch](/creator/tiktok/hannahsykesburch)             | [--]    | [-------]    | [--]     | [------]      |
| [@jeeves_ny](/creator/tiktok/jeeves_ny)                           | [--]    |            | [--]     | [------]      |
| [@jeevesny](/creator/youtube/jeevesny)                            | [--]    | [-------]    | [--]     | [-----]       |
| [@armandhammerlaundry](/creator/tiktok/armandhammerlaundry)       | [--]    |            | [--]     | [-----]       |
| [@armandhammer](/creator/tiktok/armandhammer)                     | [--]    | [-------]    | [--]     | [-----]       |
| [@armandhammertoothpaste](/creator/tiktok/armandhammertoothpaste) | [--]    | [-------]    | [--]     | [-----]       |
| [@preslibby](/creator/tiktok/preslibby)                           | [--]    |            | [--]     | [-----]       |
| [@joycethedentist](/creator/tiktok/joycethedentist)               | [--]    |            | [--]     | [---]         |
| [@soap.galore28](/creator/tiktok/soap.galore28)                   | [--]   | [------]     | [--]     | [---]         |

[View More](/list/creators/arm-hammer/100)
  
  
### Sentiment: 97%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:arm-hammer/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/arm-hammer/time-series/sentiment.tsv)  
Current Value: 97%  
Daily Average: 92%  
[--] Week: 100% +18%  
[--] Month: 91% -3%  
[--] Months: 91% -9%  
[--] Year: 91% -9%  
1-Year High: 100% on 2025-02-16  
1-Year Low: 6% on 2025-05-28  

Most Supportive Themes:
- Cleaning and Household Uses: (40%) Consumers are sharing practical and creative ways they use Arm & Hammer products for cleaning, laundry, and general household tasks, highlighting the brand's versatility and effectiveness.
- Personal Care and Hygiene: (30%) Posts frequently feature Arm & Hammer's personal care items, particularly deodorants and toothpastes, with users emphasizing benefits like aluminum-free options and oral health improvements.
- Product Launches and Promotions: (15%) The brand is generating buzz through announcements of new product launches and participation in sales events, encouraging consumer engagement and trial.
- Educational and STEAM Content: (15%) Arm & Hammer is engaging audiences with educational content, especially related to science, technology, engineering, arts, and mathematics (STEAM), often using baking soda for experiments.
  
Most Critical Themes:
- Laundry Detergent Performance Concerns: (100%) One user expressed significant disappointment with the performance of Arm & Hammer laundry detergents, noting poor results in cleaning and odor removal compared to other brands.
  

### Top Arm Hammer Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"little pre-travel reset we actually just got to NYC & are here for a few days 🥺🥺 #reset #resetwithme #clean #cleantok #resetroutine @Branch Basics @ARM & HAMMER @Emi Jay @Alani Nutrition WEEKEND RESET 🫧 WEEKEND RESET 🫧"  
[TikTok Link](https://www.tiktok.com/@hannahsykesburch/video/7606774216821624094) [@hannahsykesburch](/creator/tiktok/hannahsykesburch) 2026-02-14T17:29Z 342.3K followers, 28.3K engagements


"Biceps + Lower Back [--] Chin-Up Mechanical Overload Series Total: [----] hard reps per set Do [--] rounds: Slow Chin-Ups [--] reps [--] sec negative [--] sec squeeze at top Immediately into: Normal Tempo Chin-Ups AMRAP Immediately into: Top-Half Chin-Ups AMRAP Rest [--] minutes between rounds. [--] Dumbbell Romanian Deadlifts [--] x [---] (heavy) [--] sec eccentric On last set: after final rep 30-second deep stretch hold at bottom Rest [--] sec. [--] Chest-Supported or Hinge Dumbbell Rows [--] x [---] Last set: [--] full reps [--] half reps 15-second squeeze hold at top Rest [----] sec. [--] Dumbbell Superman Raises [--] sets Each set: [--] slow"  
[TikTok Link](https://www.tiktok.com/@erikfit88/video/7606734075134545183) [@erikfit88](/creator/tiktok/erikfit88) 2026-02-14T14:53Z [--] followers, [---] engagements


"Crunchy Walmart oxi clean powder play & breaking Arm & Hammer oxi fresh powder blue powder clumps 😍 @keke🐈 #laundry #asmr #powderplay #satisfying #thatlaundrychick11 @thatlaundrychick11 Thatlaundrychick11 sifting powder play & crushing blue balls @thatlaundrychick11 Thatlaundrychick11 sifting powder play & crushing blue balls"  
[TikTok Link](https://www.tiktok.com/@thatlaundrychick11/video/7606526760699596045) [@thatlaundrychick11](/creator/tiktok/thatlaundrychick11) 2026-02-14T01:28Z [----] followers, [----] engagements


"Arm & hammer and foca Im loving the A&H liquid lately 💙😏 my one year on laundrytok is coming up any suggestions for my [--] year anniversary video must be reasonable thank you 🙂 #laundrytok #cleaningasmr💕🧼🧽🧻 #cleantok #laundryoverload #laundryasmr"  
[TikTok Link](https://www.tiktok.com/@bubbly.fresh0/video/7606193098686827789) [@bubbly.fresh0](/creator/tiktok/bubbly.fresh0) 2026-02-13T03:54Z [----] followers, [----] engagements

Limited data mode. Full metrics available with subscription: lunarcrush.com/pricing