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# Arm Hammer

Arm & Hammer sees a massive surge in engagements, driven by TikTok content showcasing cleaning hacks and product deals. The brand is actively promoting its laundry products and personal care items, while a single critical review regarding laundry detergent performance has emerged.

### About Arm Hammer
Arm & Hammer is a brand primarily known for its baking soda and a range of household and personal care products.  

### Insights
- arm hammer creators is up XXXX% from the previous week.
- arm hammer engagements is up XXXXXX% from the previous month.
- arm hammer mentions is up XXXXXX% from the previous year.
- arm hammer Creators hit a 52-Week high of XXX for the day
- arm hammer Creators hit an all time of XXX for the day
- arm hammer Mentions hit a 52-Week high of XXX for the day
- arm hammer Mentions hit an all time of XXX for the day

### Engagements: XXXXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:arm-hammer/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/arm-hammer/time-series/interactions.tsv)  
Current Value: XXXXXXXXX  
Daily Average: XXXXXXXXX  
X Week: XXXXXXXXXX +39%  
X Month: XXXXXXXXXX +167%  
X Months: XXXXXXXXXXX +29%  
X Year: XXXXXXXXXXX -XXXX%  
1-Year High: XXXXXXXXXX on 2025-04-01  
1-Year Low: X on 2025-11-16  

Engagements by network (24h):
Reddit: XX
TikTok: XXXXXXXXX
X: XXX
YouTube: XXXXXXX

  
  
### Mentions: XXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:arm-hammer/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/arm-hammer/time-series/posts_active.tsv)  
Current Value: XXX  
Daily Average: XX  
X Week: XXX +13%  
X Month: XXX +17%  
X Months: XXXXX +177%  
X Year: XXXXX +358%  
1-Year High: XXX on 2025-12-10  
1-Year Low: X on 2025-11-06  

Mentions by network (24h):
Reddit: XX
TikTok: XXXXX
X: XX
YouTube: XXX

  
  
### Creators: XXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:arm-hammer/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/arm-hammer/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning Arm Hammer in the last XX hours which is down XXXX% from XXX in the previous XX hours
Daily Average: XX  
X Week: XXX +12%  
X Month: XXX +2.20%  
X Months: XXXXX +125%  
X Year: XXXXX +278%  
1-Year High: XXX on 2025-12-10  
1-Year Low: X on 2025-11-06  

The most influential creators that mention Arm Hammer in the last XX hours

| Creator                                                            | Rank | Followers | Posts | Engagements |
| -------                                                            | ---- | --------- | ----- | ----------- |
| [@armandhammerlaundry](/creator/tiktok/armandhammerlaundry)        | X    | XXXXXXX   | XX    | XXXXXXXXX   |
| [@armandhammerbakingsoda](/creator/youtube/armandhammerbakingsoda) | X    | XXXXXX    | XX    | XXXXXXX     |
| [@armandhammerlaundry](/creator/youtube/armandhammerlaundry)       | X    | XXXXXX    | XX    | XXXXXXX     |
| [@armhammertoothpaste](/creator/youtube/armhammertoothpaste)       | X    | XXXXX     | X     | XXXXXXX     |
| [@armandhammercatlitter](/creator/youtube/armandhammercatlitter)   | X    | XXXXXX    | X     | XXXXXXX     |
| [@armandhammer](/creator/tiktok/armandhammer)                      | X    | XXXXXXX   | X     | XXXXXX      |
| [@kddavis32](/creator/tiktok/kddavis32)                            | X    | XXXXX     | X     | XXXXXX      |
| [@NaYammy_ai](/creator/youtube/NaYammy_ai)                         | X    | XXX       | X     | XXXXXX      |
| [@armandhammercat](/creator/tiktok/armandhammercat)                | X    | XXXXXXX   | X     | XXXXX       |
| [@creative_explained](/creator/tiktok/creative_explained)          | XX   | XXXXXXXXX | X     | XXXXX       |

[View More](/list/creators/arm-hammer/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:arm-hammer/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/arm-hammer/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% -XX%  
X Month: XX% -XX%  
X Months: XX% -XX%  
X Year: XX% -XX%  
1-Year High: XXX% on 2024-12-11  
1-Year Low: X% on 2025-04-05  

Most Supportive Themes:
- Cleaning and Household Uses: (40%) Consumers are sharing creative and practical ways they use Arm & Hammer products for cleaning, laundry, and general household tasks, highlighting the brand's versatility and effectiveness.
- Personal Care and Hygiene: (30%) Posts frequently feature Arm & Hammer's personal care items, particularly deodorants and toothpastes, with users emphasizing benefits like aluminum-free options and oral health improvements.
- Product Launches and Promotions: (15%) The brand is generating buzz through announcements of new product launches and participation in sales events, encouraging consumer engagement and trial.
- Educational and STEAM Content: (15%) Arm & Hammer is engaging audiences with educational content, especially related to science, technology, engineering, arts, and mathematics (STEAM), often using baking soda for experiments.
  
Most Critical Themes:
- Laundry Detergent Performance Concerns: (100%) One user expressed significant disappointment with the performance of Arm & Hammer laundry detergents, noting poor results in cleaning and odor removal compared to other brands.
  

### Top Arm Hammer Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"Cars School Bus Ambulance vs Giant Hammer #beamng #arm #hammer #car #crashes #viral #shorts #vfx"  
[YouTube Link](https://youtube.com/watch?v=Y2Zx7rXHpkA) [@nayammy_ai](/creator/youtube/nayammy_ai) 2025-12-10T04:03Z XXX followers, 2197 engagements


"HOLIDAY DEALS STEALS Deal 1: Ring Battery Doorbell Home or business security with Head-to-Toe Video Live V Price Drop: $XXXXX $XXXXX (50% OFF) Deal 2: ARM & HAMMER Power Sheets Laundry Detergent Fragrance Free No Dyes or Perfumes Price Drop: $XXXXX $XXXX (50% OFF) #CyberMonday #CyberMondayDeals"  
[X Link](https://x.com/ClickandSaveonX/status/1998583572668850481) [@ClickandSaveonX](/creator/x/ClickandSaveonX) 2025-12-10T02:40Z XXX followers, XX engagements


"Baking Soda Myths Debunked: Bobs vs Arm & Hammer Explained"  
[YouTube Link](https://youtube.com/watch?v=7PRzJaprD3k) [@BuckhornCliffs](/creator/youtube/BuckhornCliffs) 2025-12-09T20:03Z 79.6K followers, 2746 engagements


"Send me a new batch of cousins. sicka them😒 @ARM & HAMMER #cleantok #cleaning #clean #dmv #dmvtiktok"  
[TikTok Link](https://www.tiktok.com/@danniix.m/video/7581865578718104862) [@danniix.m](/creator/tiktok/danniix.m) 2025-12-09T14:31Z XXX followers, XXX engagements