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# Aisle

New UK salad dressing brand TOSS launches with four vegan flavors to disrupt the $X billion category. Emma Chamberlain's coffee brand, Chamberlain Coffee, is a fast-growing player in the drink aisle, offering lessons in brand building.

### About Aisle
Aisle refers to the metaphorical and literal spaces within retail environments where brands compete for consumer attention through product placement, marketing, and innovation.  

### Insights
- Aisle sentiment is up XX% from the previous week.

### Engagements: XXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:aisle/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/aisle/time-series/interactions.tsv)  
Current Value: XXXXX  
Daily Average: XXXXXX  
X Week: XXXXXX -XX%  
X Month: XXXXXXX -XX%  
X Months: XXXXXXXXX -XX%  
X Year: XXXXXXXXXX +234%  
1-Year High: XXXXXXX on 2025-05-24  
1-Year Low: XXXXX on 2025-01-03  

Engagements by network (24h):
News: XX
Reddit: XX
TikTok: XXX
X: XXX
YouTube: XXXXX

  
  
### Mentions: XX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:aisle/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/aisle/time-series/posts_active.tsv)  
Current Value: XX  
Daily Average: XX  
X Week: XX -XX%  
X Month: XXX -XXXX%  
X Months: XXXXX +49%  
X Year: XXXXX +106%  
1-Year High: XX on 2025-05-08  
1-Year Low: X on 2025-02-07  

Mentions by network (24h):
News: X
Reddit: X
TikTok: XX
X: XX
YouTube: XX

  
  
### Creators: XX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:aisle/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/aisle/time-series/contributors_active.tsv)  
XX unique social accounts have posts mentioning Aisle in the last XX hours which is down XX% from XX in the previous XX hours
Daily Average: XX  
X Week: XX -XX%  
X Month: XXX -XX%  
X Months: XXX +43%  
X Year: XXXXX +88%  
1-Year High: XX on 2025-05-08  
1-Year Low: X on 2025-02-07  

The most influential creators that mention Aisle in the last XX hours

| Creator                                      | Rank | Followers | Posts | Engagements |
| -------                                      | ---- | --------- | ----- | ----------- |
| [@katievining](/creator/youtube/katievining) | X    | XXXXXXX   | X     | XX          |

[View More](/list/creators/aisle/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:aisle/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/aisle/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XXX% +20%  
X Month: XXX% no change  
X Months: XXX% no change  
X Year: XXX% +18%  
1-Year High: XXX% on 2024-12-16  
1-Year Low: XX% on 2025-01-04  

Most Supportive Themes:
- Brand Innovation and Rebranding: (30%) Brands are actively reimagining their in-store and online presence, focusing on unique offerings and updated branding strategies.
- Sustainability in Retail: (25%) The retail space is becoming a battleground for sustainability, with brands highlighting planet-friendly products and practices.
- Product Showcases and New Displays: (20%) New products and store displays are being highlighted, offering consumers fresh options and engaging retail experiences.
  
Most Critical Themes:
- Competition in the Mens Soap Market: (15.5%) The mens soap aisle is characterized by a lack of innovation, with brands needing to differentiate themselves from traditional, uninspired offerings.
- Brand Visibility and Clearance Aisle Risk: (10.5%) Some brands may be overexposing themselves, risking ending up in clearance aisles due to ineffective marketing or product strategies.
  

### Top Aisle News
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  


### Top Aisle Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"TOSS a new UK salad dressing brand has launched with four clean-label vegan flavours to disrupt the 1bn category with Co-Founder Sophie saying they are here to bring big flavour energy back to the dressing aisle. #TOSS #CleanLabel #FoodInnovation"  
[X Link](https://x.com/fdnetworkuk/status/1999145379879641119) [@fdnetworkuk](/creator/x/fdnetworkuk) 2025-12-11T15:52Z 2275 followers, X engagements


"@PeriklesGREAT In the 70's my parents called it "Bug Juice" it was kool-aid or whatever generic brand or on sale brand Mom had a coupon brand drink mix. I sure miss coupons & the X aisle w/ALL the generic brands that cost 1/2 the price"  
[X Link](https://x.com/SirGizmo170/status/1999119997751230659) [@SirGizmo170](/creator/x/SirGizmo170) 2025-12-11T14:12Z 3998 followers, XX engagements


"🎯 My take on MICC: MICC is a global brand machine hiding in plain sight. Recently spun off from Unilever. Massive scale. Pure-play focus. 📉 Still under-owned. 🍦 Still undervalued. Yet it owns half your freezer aisle. 🍦 📣This is a rare early-stage entry📣 🧠 Dont sleep on this one. Follow for more breakdowns like this @galloweb3 RT to share with investor friends 📈 #LongTermInvesting #StockToWatch"  
[X Link](https://x.com/galloweb3/status/1998812933154025878) [@galloweb3](/creator/x/galloweb3) 2025-12-10T17:51Z 1222 followers, XX engagements


"The Evolution of Mattel: From Toy Maker to IP Company"  
[YouTube Link](https://youtube.com/watch?v=w_dzra0axus) [@DavidRubenstein](/creator/youtube/DavidRubenstein) 2025-12-10T15:59Z 304K followers, XXX engagements