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# 2k

NBA inks a massive $1.1B deal with NBA 2K, signaling a significant financial commitment to the popular video game franchise. This news is driving substantial engagement across social media platforms.

### About 2k
2k is a term associated with video games, particularly the NBA 2K series, and also a unit of currency or value.  

### Insights
- 2k creators is up XXXXX% from the previous week.
- 2k engagements is up XXXXXX% from the previous week.
- 2k mentions is up XXXXX% from the previous month.
- 2k posts created is up XXXXXX% from the previous week.

### Engagements: XXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:2k/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/2k/time-series/interactions.tsv)  
Current Value: XXXXXXX  
Daily Average: XXXXXXXXXX  
X Week: XXXXXXXXX +380%  
X Month: XXXXXXXXXXX -XX%  
X Months: XXXXXXXXXXXXX -XX%  
X Year: XXXXXXXXXXXXX +57%  
1-Year High: XXXXXXXXXX on 2025-07-09  
1-Year Low: XXX on 2025-12-04  

Engagements by network (24h):
Reddit: XXX
TikTok: XXXXXXX
X: XXXXXX
YouTube: XXXXXXX

  
  
### Mentions: XXXXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:2k/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/2k/time-series/posts_active.tsv)  
Current Value: XXXXX  
Daily Average: XXXXX  
X Week: XXXXXX +48%  
X Month: XXXXXX +63%  
X Months: XXXXXXX +2.50%  
X Year: XXXXXXX +21%  
1-Year High: XXXXXX on 2025-07-10  
1-Year Low: XX on 2025-12-04  

Mentions by network (24h):
Reddit: XX
TikTok: XXXXX
X: XXX
YouTube: XXX

  
  
### Creators: XXXXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:2k/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/2k/time-series/contributors_active.tsv)  
XXXXX unique social accounts have posts mentioning 2k in the last XX hours which is no change from in the previous XX hours
Daily Average: XXXXX  
X Week: XXXXX +43%  
X Month: XXXXXX +15%  
X Months: XXXXXXX +18%  
X Year: XXXXXXX +9.20%  
1-Year High: XXXXXX on 2025-07-10  
1-Year Low: XX on 2025-12-04  

The most influential creators that mention 2k in the last XX hours

| Creator                                          | Rank | Followers | Posts | Engagements |
| -------                                          | ---- | --------- | ----- | ----------- |
| [@FatKidDeals](/creator/twitter/FatKidDeals)     | X    | XXXXXXX   | X     | X           |
| [@soothingivory](/creator/youtube/soothingivory) | X    | XXXXX     | X     | X           |

[View More](/list/creators/2k/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:2k/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/2k/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% no change  
X Month: XX% -X%  
X Months: XX% -XX%  
X Year: XX% -XX%  
1-Year High: XX% on 2025-11-16  
1-Year Low: XX% on 2025-12-07  

Most Supportive Themes:
- NBA 2K Community: (40%) Discussions and content related to the NBA 2K video game franchise, including gameplay, player ratings, and community events.
- Gaming Content: (30%) General gaming content, including streams, highlights, and discussions about various video games.
- Financial Discussions: (20%) Discussions related to finance, investments, and cryptocurrency, often mentioning specific amounts or market trends.
  
Most Critical Themes:
- Performance Issues: (5%) Concerns and complaints regarding the performance and optimization of games, specifically mentioning Borderlands X.
- Parental/Upbringing Criticisms: (5%) Discussions that involve criticisms of parenting or upbringing, sometimes in relation to generational differences.
  

### Top 2k Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"Alexa Bliss vs Iyo Sky - Smackdown Women's Title Match Highlights SURVIVOR SERIES - WWE 2K Universe"  
[YouTube Link](https://youtube.com/watch?v=7hi5TwkXXRE) [@picturesystem](/creator/youtube/picturesystem) 2025-12-08T00:45Z 1020 followers, 1749 engagements


"NBA LIVE Los Angeles Lakers vs Philadelphia 76ers December X 2025 2025 NBA Season Live 2K"  
[YouTube Link](https://youtube.com/watch?v=YETlugNvWKY) [@double7sportssim](/creator/youtube/double7sportssim) 2025-12-08T00:32Z 108K followers, 2937 engagements


"I go lie for you😂😂 #_onlywonderboy #fyp"  
[TikTok Link](https://www.tiktok.com/@__onlywonderboy/video/7581247514003705108) [@__onlywonderboy](/creator/tiktok/__onlywonderboy) 2025-12-07T22:32Z 131.7K followers, 422K engagements


"A man who needs his own 2k showcase (from 06-today)"  
[Reddit Link](https://redd.it/1pgsi63) [@Killa_J](/creator/reddit/Killa_J) 2025-12-07T20:32Z X followers, XXX engagements