# Yum! Brands, Inc. (YUM)

Yum! Brands sees mixed Q4 results with Taco Bell and KFC showing positive same-store sales growth, while Pizza Hut lags. Despite overall positive sentiment and increased social engagement, the stock price is facing downward pressure due to broader market volatility and refinancing concerns.

### About Yum! Brands, Inc.
Yum! Brands, Inc. is a global fast-food restaurant company operating brands like KFC, Pizza Hut, and Taco Bell.  
Yum! Brands, Inc. uses the ticker $YUM for trading. Listed in the [Stocks](/list/stocks) category within the [Consumer Cyclical](/list/stocks/consumer-cyclical) sectors.

### Insights
- Yum! Brands, Inc. (YUM) social dominance is up 388.64% from the previous week.
- Yum! Brands, Inc. (YUM) sentiment is up 22.06% from the previous year.
- Yum! Brands, Inc. Price hit a 52-Week high of $164.30 for the hour
- Yum! Brands, Inc. Price hit an all time of $164.30 for the hour

### Price: $160.60
![Price Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:close/iv:1d.svg)  
[Price 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/close.tsv)  
Despite increased social media engagement and positive sentiment, YUM's price is down due to overriding negative factors such as mixed earnings reactions, general market volatility, refinancing activities, and insider selling.  

24-Hour: -1.66%
7-Day: 0.26%
30-Day: 0.19%

1-Year High: $163.30 on 2026-02-12  
1-Year Low: $138.20 on 2025-10-31  
  
  
### AltRank: [-----]
![AltRank Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:alt_rank/iv:1d.svg)  
[AltRank 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/alt_rank.tsv)  
Yum! Brands, Inc. (YUM) is currently AltRank #1,027 based on combined combined social and market metrics
Daily Average: [---]  
[--] Week: [-----] +866  
[--] Month: [-----] [----]  
[--] Months: [-----] [----]  
[--] Year: [-----] +466  
1-Year High: [-----] on 2026-01-31  
1-Year Low: [--] on 2025-05-31  
  
  
### Galaxy Score: [-----]
![Galaxy Score Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:galaxy_score/iv:1d.svg)  
[Galaxy Score 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/galaxy_score.tsv)  
Current Value: [-----]  
Daily Average: [--]  
[--] Week: [--] [---]  
[--] Month: [--] [---]  
[--] Months: [--] +5  
[--] Year: [--] +1  
1-Year High: [--] on 2025-07-16  
1-Year Low: [--] on 2025-12-30  
  
  
### Engagements: [-----] (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/interactions.tsv)  
Current Value: [-----]  
Daily Average: [------]  
[--] Week: [------] -83%  
[--] Month: [-------] +103%  
[--] Months: [---------] -45%  
[--] Year: [---------] -38%  
1-Year High: [-------] on 2025-11-04  
1-Year Low: [---] on 2026-01-31  

Engagements by network (24h):
News: [--]
YouTube: [--]
TikTok: [--]
Reddit: [--]
X: [-----]

  
  
### Mentions: [--] (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/posts_active.tsv)  
Current Value: [--]  
Daily Average: [---]  
[--] Week: [---] +6.70%  
[--] Month: [---] +66%  
[--] Months: [-----] -77%  
[--] Year: [------] +9.10%  
1-Year High: [-----] on 2025-07-03  
1-Year Low: [--] on 2025-12-06  

Mentions by network (24h):
News: [--]
YouTube: [--]
TikTok: [--]
Reddit: [--]
X: [--]

  
  
### Creators: [--] (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/contributors_active.tsv)  
[--] unique social accounts have posts mentioning Yum! Brands, Inc. (YUM) in the last [--] hours which is down 14% from [--] in the previous [--] hours
Daily Average: [---]  
[--] Week: [---] +6.60%  
[--] Month: [---] +55%  
[--] Months: [-----] -84%  
[--] Year: [------] +212%  
1-Year High: [-----] on 2025-07-03  
1-Year Low: [--] on 2025-12-06  

The most influential creators that mention Yum! Brands, Inc. in the last [--] hours

| Creator                                              | Rank | Followers | Posts | Engagements |
| -------                                              | ---- | --------- | ----- | ----------- |
| [@ConsensusGurus](/creator/twitter/ConsensusGurus)   | [--]    | [------]    | [--]     | [---]         |
| [@extremesb](/creator/twitter/extremesb)             | [--]    | [-----]     | [--]     | [---]         |
| [@Tickeron](/creator/twitter/Tickeron)               | [--]    | [------]    | [--]     | [--]          |
| [@PrimeTrading_](/creator/twitter/PrimeTrading_)     | [--]    | [------]    | [--]     | [--]          |
| [@jonathanmaze](/creator/twitter/jonathanmaze)       | [--]    | [------]    | [--]     | [--]          |
| [@jyjylm](/creator/twitter/jyjylm)                   | [--]    | [---]       | [--]     | [--]          |
| [@MarcJacksonLA](/creator/twitter/MarcJacksonLA)     | [--]    | [-----]     | [--]     | [--]          |
| [@mariostario2019](/creator/twitter/mariostario2019) | [--]    | [--]        | [--]     | [--]           |

[View More](/list/creators/yum-brands-inc/100)
  
  
### Sentiment: 75%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/sentiment.tsv)  
Current Value: 75%  
Daily Average: 78%  
[--] Week: 100% +17%  
[--] Month: 83% +10%  
[--] Months: 83% +8%  
[--] Year: 83% +15%  
1-Year High: 100% on 2025-06-30  
1-Year Low: 21% on 2025-12-01  

Most Supportive Themes:
- Growth and Positive Developments: (50%) Positive sentiment towards Yum! Brands, with mentions of potential growth and positive developments.
- Investment Interest: (50%) Mentions of Yum! Brands alongside other stocks, indicating interest in the company within a broader investment context.
  
Most Critical Themes:
- Market Volatility and Economic Concerns: (50%) Mentions of market volatility, economic concerns, and government shutdowns, potentially impacting investor sentiment.
- Refinancing Activities: (50%) Discussion of Yum! Brands' refinancing activities, which may be viewed with caution by some investors.
  
  
  
### Social Dominance: 0.00411%
![Social Dominance Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:social_dominance/iv:1d.svg)  
[Social Dominance 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/social_dominance.tsv)  
Current Value: 0.00411%  
Daily Average: 0.024%  
[--] Week: 0.022% +0.017%  
[--] Month: 0.0093% -0.0028%  
[--] Months: 0.0093% -0.0009000000000000015%  
[--] Year: 0.0093% -0.027%  
1-Year High: 0.217% on 2025-07-03  
1-Year Low: 0.0036% on 2026-01-28  
  
  
### Market Dominance: 0.05%
![Market Dominance Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:market_dominance/iv:1d.svg)  
[Market Dominance 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/market_dominance.tsv)  
Current Value: 0.05%  
Daily Average: 1%  
1-Year High: 2.10% on 2026-02-06  
1-Year Low: 0.05% on 2026-02-14  
  
  
### Market Cap: $44,477,890,000
![Market Cap Line Chart](https://lunarcrush.com/gi/w:600/t:yum-brands-inc/c:line/m:market_cap/iv:1d.svg)  
[Market Cap 24-Hour Time-Series Raw Data](/topic/yum-brands-inc/time-series/market_cap.tsv)  
Current Value: $44,477,890,000  
Daily Average: $41,451,011,609  
[--] Week: $44,477,890,000 -1.30%  
[--] Month: $44,477,890,000 -0.53%  
[--] Months: $44,477,890,000 +7.30%  
[--] Year: $44,477,890,000 +8.20%  
1-Year High: $45,228,560,000 on 2026-02-12  
1-Year Low: $38,374,397,496 on 2025-10-31  

### Top Yum! Brands, Inc. Social Posts
Top posts by engagements in the last [--] hours

*Showing a maximum of [--] top social posts without a LunarCrush subscription.*

"McDonalds same store sales growth is blowing out Starbucks Chipotle Yum and just about anyone else which is wild to me. At +5.7% its a legit growth stock if it keeps up. $MCD +5.7% $YUM +3% $SBUX +1% $CMG -2.5%"  
[X Link](https://x.com/hiddensmallcaps/status/2022658457304994142) [@hiddensmallcaps](/creator/x/hiddensmallcaps) 2026-02-14T13:05Z 18.4K followers, [---] engagements


"Looking for a place to take your Valentine's Day date Many consumers are searching for value this year amid sticky inflation with @InvestinginCan1 turning to companies in the food industry he sees leading the charge. He likes $EAT $DRI $CASY and $BROS. Dan makes a bearish case for $MCD and $SBUX. @TomWhite_S discusses an example options trade for $YUM. For more market news tune into: http://SchwabNetwork.com/CID=SM:Twitter:Organic:2026-2-13 http://SchwabNetwork.com/CID=SM:Twitter:Organic:2026-2-13"  
[X Link](https://x.com/SchwabNetwork/status/2022359201306042545) [@SchwabNetwork](/creator/x/SchwabNetwork) 2026-02-13T17:16Z 77.5K followers, [----] engagements


"Q4 Public Fast Food Comps Taco Bell $YUM +7% McDonald's $MCD +6% Burger King $QSR +3% KFC $YUM +3% Pizza Hut $YUM -1% Del Taco $JACK -4% Popeyes $QSR -5% Jack In The Box $JACK -7% Wendy's $WEN -11% https://twitter.com/i/web/status/2022307720615924205 https://twitter.com/i/web/status/2022307720615924205"  
[X Link](https://x.com/ConsensusGurus/status/2022307720615924205) [@ConsensusGurus](/creator/x/ConsensusGurus) 2026-02-13T13:51Z 42.6K followers, [----] engagements

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