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[$mdlzand](/topic/$mdlzand)

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"They paid $XXXX billionfor Kraft (then $KFT later split into $MDLZand $KHC) in 1988. At spin Kraft was worth around $XX billion roughly breakeven after inflation and two decades of drag. Meanwhile $MOs core business created hundreds of billionsin value"  
[X Link](https://x.com/AdamRich_CAF/status/1977748389266587655) [@AdamRich_CAF](/creator/x/AdamRich_CAF) 2025-10-13T14:48Z XX followers, XXX engagements


"The Capital Allocation Almanac Vol. X When Tobacco Tried to Go Dairy In 1988 Philip Morris (now $MO) bought Kraft (then $KFT later split into $MDLZand $KHC) for $XX billion then spent the next XX years trying to undo it. A story of hubris focus and why great businesses can survive bad deals (but never because of them)"  
[X Link](https://x.com/AdamRich_CAF/status/1977748379523268870) [@AdamRich_CAF](/creator/x/AdamRich_CAF) 2025-10-13T14:48Z XX followers, XXX engagements