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# ![H & M Hennes & Mauritz AB Graphic](https://lunarcrush.com/gi/w:26/t:$hmbsw.png) H & M Hennes & Mauritz AB (publ)

H&M sees increased social media engagement due to summer shopping, but negative TikTok sentiment is weighing on the stock.

### About H & M Hennes & Mauritz AB
H & M Hennes & Mauritz AB (publ) is a Swedish multinational clothing-retail company.  

### Galaxy Score: XX [#](/topic/$hmbsw/galaxy_score)
---
![Galaxy Score Line Chart](https://lunarcrush.com/gi/w:600/t:$hmbsw/c:line/m:galaxy_score.svg)  
[Galaxy Score 24-Hour Chart Data](/topic/$hmbsw/time-series/galaxy_score.tsv)  
**Current Value**: XX  
**Daily Average**: XX  
**1-Year High**: XX on 2024-10-30  
**1-Year Low**: XX on 2024-09-30  
  
  
### Engagements: XXX [#](/topic/$hmbsw/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:$hmbsw/c:line/m:interactions.svg)  
[Engagements 24-Hour Chart Data](/topic/$hmbsw/time-series/interactions.tsv)  
**Current Value**: XXX  
**Daily Average**: XXXXX  
**1 Week**: XXXXX -XX%  
**1 Month**: XXXXXX -XX%  
**6 Months**: XXXXXXX -XX%  
**1 Year**: XXXXXXX +2,040%  
**1-Year High**: XXXXXXX on 2025-01-14  
**1-Year Low**: X on 2024-08-23  

| Social Network | X | TikTok | YouTube |
| -------------- | - | ------ | ------- |
| Engagements    | X | XXX    | XX      |
  

  
  
### Mentions: X [#](/topic/$hmbsw/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:$hmbsw/c:line/m:posts_active.svg)  
[Mentions 24-Hour Chart Data](/topic/$hmbsw/time-series/posts_active.tsv)  
**Current Value**: X  
**Daily Average**: X  
**1 Week**: XX +6.30%  
**1 Month**: XX -XXXX%  
**6 Months**: XXX +376%  
**1 Year**: XXX +344%  
**1-Year High**: XX on 2025-04-10  
**1-Year Low**: X on 2024-07-22  

| Social Network | X | TikTok | YouTube |
| -------------- | - | ------ | ------- |
| Mentions       | X | X      | X       |
  

  
  
### Creators: X [#](/topic/$hmbsw/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:$hmbsw/c:line/m:contributors_active.svg)  
[Creators 24-Hour Chart Data](/topic/$hmbsw/time-series/contributors_active.tsv)  
X unique social accounts have posts mentioning H & M Hennes & Mauritz AB (publ) in the last XX hours which is down XX% from X in the previous XX hours
**Daily Average**: X  
**1 Week**: XX +6.70%  
**1 Month**: XX +41%  
**6 Months**: XX +400%  
**1 Year**: XX +282%  
**1-Year High**: XX on 2025-04-10  
**1-Year Low**: X on 2024-07-22  
  
  
### Sentiment: XX% [#](/topic/$hmbsw/sentiment)
---
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:$hmbsw/c:line/m:sentiment.svg)  
[Sentiment 24-Hour Chart Data](/topic/$hmbsw/time-series/sentiment.tsv)  
**Current Value**: XX%  
**Daily Average**: XX%  
**1 Week**: XXX% no change  
**1 Month**: XX% no change  
**6 Months**: XX% -XX%  
**1 Year**: XX% -XX%  
**1-Year High**: XXX% on 2024-10-11  
**1-Year Low**: X% on 2025-03-15  

**Most Supportive Themes**
- **Engagement and Mentions Increase:** (10%) H&M engagements and mentions are up, driven by summer shopping trends.
  
**Most Critical Themes**
- **Negative Sentiment on TikTok:** (90%)  Negative sentiment on TikTok is hindering H&M's growth.
  
Network engagement breakdown:  
| Network | Positive | %  | Neutral | %  | Negative | %   |
| ------- | -------- | -  | ------- | -  | -------- | -   |
| X       | X        | X% | X       | X% | X        | X%  |
| TikTok  | X        | X% | X       | X% | XXX      | XX% |
| YouTube | XX       | X% | XX      | X% | X        | X%  |
|         |          |    |         |    |          |     |
| Total   | XX       | X% | XX      | X% | XXX      | XX% |
  


**Top topics mentioned**
In the posts about H & M Hennes & Mauritz AB (publ) in the last XX hours

[#fyp](/topic/#fyp), [haul](/topic/haul), [shoes](/topic/shoes), [$1299hk](/topic/$1299hk), [$8972t](/topic/$8972t), [ntt](/topic/ntt), [$4666t](/topic/$4666t), [reit](/topic/reit), [vida](/topic/vida), [mi](/topic/mi), [$1860t](/topic/$1860t), [saber](/topic/saber), [alfa laval](/topic/alfa-laval), [$ncab](/topic/$ncab), [$know](/topic/$know), [$swec](/topic/$swec), [med](/topic/med), [rating agency](/topic/rating-agency), [$bolst](/topic/$bolst), [del](/topic/del), [$embd](/topic/$embd), [$sldr](/topic/$sldr), [$sret](/topic/$sret), [$lcrde](/topic/$lcrde), [$div](/topic/$div), [coins real estate](/topic/coins-real-estate), [international finance](/topic/international-finance), [ab](/topic/ab), [accessories](/topic/accessories), [temu](/topic/temu), [#foryou](/topic/#foryou), [$zalde](/topic/$zalde), [zalando](/topic/zalando), [ritz](/topic/ritz), [mau](/topic/mau), [gift card](/topic/gift-card), [women](/topic/women)

### Top Social Posts [#](/topic/$hmbsw/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"Cant wait to wear these 😻 (guys Hennes & Mauritz is H&M) #summer25 #haul #Summer #summervibes"  
[@yesstyle45](/creator/tiktok/yesstyle45) on [TikTok](/post/tiktok-video/7526538434765262102) 2025-07-13 12:13:14 UTC 20.1K followers, 1055 engagements