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# Hugo Boss AG

Hugo Boss faces a challenging year ahead with faltering turnaround efforts and delayed growth ambitions. Recent news highlights the brand's acknowledgment of its historical link to the Nazi regime.

### About Hugo Boss AG
Hugo Boss AG is a German luxury fashion house known for its apparel, accessories, and fragrances.  

### Insights
- Hugo Boss AG engagements is up XXXXXX% from the previous week.

### Price: $
![Price Line Chart](https://lunarcrush.com/gi/w:600/t:$bossde/c:line/m:close/iv:1d.svg)  
[Price 24-Hour Time-Series Raw Data](/topic/$bossde/time-series/close.tsv)  
The price appears stable, likely due to the lack of current market cap data. However, strong social media buzz around fashion events and product promotions suggests underlying brand interest, which may support current price levels.  

1-Year High: $XXXXX on 2025-02-14  
1-Year Low: $XXXXX on 2025-04-09  
  
  
### AltRank: XXX
![AltRank Line Chart](https://lunarcrush.com/gi/w:600/t:$bossde/c:line/m:alt_rank/iv:1d.svg)  
[AltRank 24-Hour Time-Series Raw Data](/topic/$bossde/time-series/alt_rank.tsv)  
Hugo Boss AG is currently AltRank #231 based on combined combined social and market metrics
Daily Average: XXX  
1-Year High: XXX on 2025-11-04  
1-Year Low: X on 2025-03-13  
  
  
### Galaxy Score: XX
![Galaxy Score Line Chart](https://lunarcrush.com/gi/w:600/t:$bossde/c:line/m:galaxy_score/iv:1d.svg)  
[Galaxy Score 24-Hour Time-Series Raw Data](/topic/$bossde/time-series/galaxy_score.tsv)  
Current Value: XX  
Daily Average: XX  
1-Year High: XX on 2025-02-13  
1-Year Low: XX on 2025-06-29  
  
  
### Engagements: XXXXXXX (24h)
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:$bossde/c:line/m:interactions/iv:1d.svg)  
[Engagements 24-Hour Time-Series Raw Data](/topic/$bossde/time-series/interactions.tsv)  
Current Value: XXXXXXX  
Daily Average: XXXXXXX  
X Week: XXXXXXXXX +165%  
X Month: XXXXXXXXXX -XX%  
X Months: XXXXXXXXXXX +17%  
X Year: XXXXXXXXXXX +28%  
1-Year High: XXXXXXXXXX on 2025-11-01  
1-Year Low: XXXXXX on 2025-02-06  

Engagements by network (24h):
News: XX
Reddit: XXXXX
TikTok: XXXXXXX
X: XXXXXX
YouTube: XXXXXXX

  
  
### Mentions: XXX (24h)
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:$bossde/c:line/m:posts_active/iv:1d.svg)  
[Mentions 24-Hour Time-Series Raw Data](/topic/$bossde/time-series/posts_active.tsv)  
Current Value: XXX  
Daily Average: XXX  
X Week: XXXXX -XXXX%  
X Month: XXXXX -XX%  
X Months: XXXXXX +36%  
X Year: XXXXXX -XX%  
1-Year High: XXXXX on 2025-10-26  
1-Year Low: XXX on 2025-01-27  

Mentions by network (24h):
News: X
Reddit: XXX
TikTok: XXXXX
X: XXXXX
YouTube: XXXXX

  
  
### Creators: XXX (24h)
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:$bossde/c:line/m:contributors_active/iv:1d.svg)  
[Creators 24-Hour Time-Series Raw Data](/topic/$bossde/time-series/contributors_active.tsv)  
XXX unique social accounts have posts mentioning Hugo Boss AG in the last XX hours which is up XXXX% from XXX in the previous XX hours
Daily Average: XXX  
X Week: XXXXX -XXXX%  
X Month: XXXXX -XX%  
X Months: XXXXXX +24%  
X Year: XXXXXX -XX%  
1-Year High: XXXXX on 2025-10-26  
1-Year Low: XXX on 2025-01-27  

The most influential creators that mention Hugo Boss AG in the last XX hours

| Creator                                                  | Rank | Followers | Posts | Engagements |
| -------                                                  | ---- | --------- | ----- | ----------- |
| [@artreallylikes](/creator/youtube/artreallylikes)       | X    | XXXXXX    | X     | XXXXX       |
| [@chadsecrets](/creator/youtube/chadsecrets)             | X    | XXXXXXX   | XX    | XXXXX       |
| [@denimexchange](/creator/tiktok/denimexchange)          | X    | XXXXXX    | X     | XXXXX       |
| [@curlyfragrance](/creator/tiktok/curlyfragrance)        | X    | XXXXXXX   | X     | XXXXX       |
| [@firstpost](/creator/youtube/firstpost)                 | X    | XXXXXXXXX | X     | XXXXX       |
| [@hugobosssuperstar](/creator/youtube/hugobosssuperstar) | X    | XXX       | XX    | XXXXX       |
| [@curlyfragrance](/creator/youtube/curlyfragrance)       | X    | XXXXXXX   | X     | XXXXX       |
| [@dealhuntingduo](/creator/tiktok/dealhuntingduo)        | X    |           | X     | XXXXX       |
| [@hugoboss3430](/creator/youtube/hugoboss3430)           | X    |           | X     | XXXXX       |
| [@rottenrebels](/creator/youtube/rottenrebels)           | XX   | XXXXXXX   | X     | XXXXX       |

[View More](/list/creators/$bossde/100)
  
  
### Sentiment: XX%
![Sentiment Line Chart](https://lunarcrush.com/gi/w:600/t:$bossde/c:line/m:sentiment/iv:1d.svg)  
[Sentiment 24-Hour Time-Series Raw Data](/topic/$bossde/time-series/sentiment.tsv)  
Current Value: XX%  
Daily Average: XX%  
X Week: XX% +6%  
X Month: XX% +3%  
X Months: XX% +12%  
X Year: XX% +14%  
1-Year High: XX% on 2025-11-20  
1-Year Low: XX% on 2024-12-17  

Most Supportive Themes:
- Product Promotion: (45%) Posts promoting Hugo Boss products, including clothing, fragrances, and accessories.
- Positive Brand Mentions: (25%) General positive mentions of the brand, often in the context of style, fashion, or quality.
- User Reviews and Recommendations: (10%) Posts from users sharing their experiences with Hugo Boss products.
  
Most Critical Themes:
- Historical Context: (5%) Mentions of the brand's historical association with Nazi uniforms.
- Price Concerns: (2%) Discussions about the cost of Hugo Boss products.
  
  
  
### Market Cap: $undefined
![Market Cap Line Chart](https://lunarcrush.com/gi/w:600/t:$bossde/c:line/m:market_cap/iv:1d.svg)  
[Market Cap 24-Hour Time-Series Raw Data](/topic/$bossde/time-series/market_cap.tsv)  
Current Value: $undefined  
Daily Average: $XXXXXXXXXXXXX  
1-Year High: $XXXXXXXXXXXXX on 2025-02-13  
1-Year Low: $XXXXXXXXXXXXX on 2025-03-31  

### Top Hugo Boss AG News
Top news links shared on social in the last XX hours  

*Showing a maximum of X news posts for non-authenticated requests. Use your API key in requests for full results.*  

"Hugo Boss Hits Reset Again After Promised Turnaround Falters - Bloomberg"  
[News Link](https://www.bloomberg.com/news/articles/2025-12-03/hugo-boss-resets-course-delays-growth-ambition-to-2027) [@business](/creator/x/business) 2025-12-03T07:45Z 228.6M followers, 10.8K engagements


"Hugo Boss Acknowledges Link to Nazi Regime (Published 1997)"  
[News Link](https://www.nytimes.com/1997/08/15/business/hugo-boss-acknowledges-link-to-nazi-regime.html) [@nytimes](/creator/x/nytimes) 1997-08-15T05:00Z 52.5M followers, 1.5M engagements



### Top Hugo Boss AG Social Posts
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"Myntra : Upto XX% Off On Watches + Extra XX% Off. Apply Code : ACCEXTRA20 Hugo BOSS : Fastrack : Sonata : Calvin Klein : MVMT : Olivia :"  
[X Link](https://x.com/Tech_glareOffl/status/1998953819150102782) [@Tech_glareOffl](/creator/x/Tech_glareOffl) 2025-12-11T03:11Z 146.9K followers, 6503 engagements


"Myntra Loot : Upto XX% Off On Top Branded Watches + Extra XX% Off. Apply Code : ACCEXTRA20 Hugo BOSS : Fastrack : Sonata : Calvin Klein : MVMT : Olivia : htt"  
[X Link](https://x.com/Amazingdeals360/status/1998933679226368471) [@Amazingdeals360](/creator/x/Amazingdeals360) 2025-12-11T01:51Z 39.4K followers, XXX engagements


"The big man #SamHeughan wearing Hugo Boss whilst in Edinburgh. Credit to owner"  
[X Link](https://x.com/oscardismore2/status/1998870071171756148) [@oscardismore2](/creator/x/oscardismore2) 2025-12-10T21:38Z 1012 followers, XXX engagements


"@hodgetwins Those uniforms were boss tho Hugo Boss that is"  
[X Link](https://x.com/CWLooper/status/1998869626877526213) [@CWLooper](/creator/x/CWLooper) 2025-12-10T21:37Z XXX followers, 1500 engagements