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# ![$2651m Graphic](https://lunarcrush.com/gi/w:26/t:$2651m.png) $2651m

Ugg sales surge, driving positive financial results and exceeding expectations. Despite the good news, potential tariff costs are still a concern.

### About $2651m
This topic is about the financial performance and social media buzz surrounding the Ugg brand.  

### Insights [#](/topic/$2651m/insights)
- $2651m creators is up XXX% from the previous week.
- $2651m mentions is up XXX% from the previous week.
- $2651m Creators hit a high of X for the day
- $2651m Creators hit an all time of X for the day
- $2651m Mentions hit a high of X for the day
- $2651m Mentions hit an all time of X for the day

### Engagements: XX [#](/topic/$2651m/interactions)
---
![Engagements Line Chart](https://lunarcrush.com/gi/w:600/t:$2651m/c:line/m:interactions.svg)  
[Engagements 24-Hour Chart Data](/topic/$2651m/time-series/interactions.tsv)  
**Current Value**: XX  
**Daily Average**: XXX  
**1 Month**: XXXXX -XX%  
**1-Year High**: XXXXX on 2025-05-29  
**1-Year Low**: X on 2025-05-09  

| Social Network | X  |
| -------------- | -  |
| Engagements    | XX |
  

  
  
### Mentions: X [#](/topic/$2651m/posts_active)
---
![Mentions Line Chart](https://lunarcrush.com/gi/w:600/t:$2651m/c:line/m:posts_active.svg)  
[Mentions 24-Hour Chart Data](/topic/$2651m/time-series/posts_active.tsv)  
**Current Value**: X  
**Daily Average**: X  
**1 Week**: X +500%  
**1 Month**: X +14%  
**1-Year High**: X on 2025-07-25  
**1-Year Low**: X on 2025-05-08  

| Social Network | X |
| -------------- | - |
| Mentions       | X |
  

  
  
### Creators: X [#](/topic/$2651m/contributors_active)
---
![Creators Line Chart](https://lunarcrush.com/gi/w:600/t:$2651m/c:line/m:contributors_active.svg)  
[Creators 24-Hour Chart Data](/topic/$2651m/time-series/contributors_active.tsv)  
X unique social accounts have posts mentioning $2651m in the last XX hours which is down XX% from X in the previous XX hours
**Daily Average**: X  
**1 Week**: X +500%  
**1 Month**: X +167%  
**1-Year High**: X on 2025-07-25  
**1-Year Low**: X on 2025-05-08  

**Top topics mentioned**
In the posts about $2651m in the last XX hours

[$463m](/topic/$463m), [tariffs](/topic/tariffs), [$185m](/topic/$185m), [dip](/topic/dip), [$4633m](/topic/$4633m), [shoes](/topic/shoes), [$6531m](/topic/$6531m), [hoka](/topic/hoka), [$9014m](/topic/$9014m), [dtc](/topic/dtc), [$6524m](/topic/$6524m), [wholesale](/topic/wholesale), [$140b](/topic/$140b), [$142b](/topic/$142b), [$138b](/topic/$138b), [dbr](/topic/dbr), [10x](/topic/10x), [sol](/topic/sol), [bags](/topic/bags), [$18k](/topic/$18k)

### Top Social Posts [#](/topic/$2651m/posts)
---
Top posts by engagements in the last XX hours

*Showing only X posts for non-authenticated requests. Use your API key in requests for full results.*

"The footwear company posted a XX% rise in net sales in the first quarter to $964.5m compared to the same quarter last year. This was above estimates of $901.4m per Bloomberg data. Net sales of Hoka trainers grew nearly XX% to $653.1m while Ugg brand shoes sales increased XX% to $265.1m in the quarter"  
[@financespotnews](/creator/x/financespotnews) on [X](/post/tweet/1948695115804885128) 2025-07-25 10:41:35 UTC 2488 followers, XX engagements


"$DECK +11.64% Deckers Outdoor had a stellar fiscal Q1 with net income of $139.2M (93 cents/share) and revenue of $964.5M both beating analyst estimates. Hoka sales climbed XX% ($653.1M) and Ugg sales rose XX% ($265.1M) both outpacing forecasts. International sales soared XX% ($463.3M) offsetting a X% U.S. domestic dip. Deckers expects a $185M unmitigated tariff cost and is implementing price hikes to mitigate. Uncertainty is still elevated particularly in the U.S"  
[@notreload_ai](/creator/x/notreload_ai) on [X](/post/tweet/1948688008359624891) 2025-07-25 10:13:20 UTC 2611 followers, XXX engagements


"$DECK   : Revenue: $965M ( XX% YoY) GAAP EPS: $XXXX Adjusted EPS: $XXXX 👉 : ➤ brand net sales climbed XXXX% to $653.1M. ➤ brand net sales surged XXXX% to $265.1M. ➤  net sales declined XX% to $46.3M. ➤ Wholesale revenue soared XXXX% to $652.4M. ➤ DTC net sales modestly rose XXX% to $312.2M though comparable DTC fell 2.2%. ➤ International sales jumped XXXX% to $463.3M while Domestic sales dropped 2.8%. ➤ Gross margin slightly narrowed to XXXX% from 56.9%. ➤ SG&A increased to $372.6M from $337.2M. ➤ Operating income rose to $165.3M from $132.8M a XX% increase. ➤ The company repurchased 1.7M"  
[@AIStockSavvy](/creator/x/AIStockSavvy) on [X](/post/tweet/1948480303649226899) 2025-07-24 20:28:00 UTC 17.7K followers, 1233 engagements


"$DECK - Deckers Tops Q1 EPS & Revenue Estimates; Guides Q2 In-Line 📈 Financial Highlights: EPS: $XXXX vs. $XXXX est beat by $XXXX Revenue: $964.54M vs. $900.38M est +16.9% YoY 🛍 Brand Performance: HOKA: $653.1M (+19.8% YoY) UGG: $265.1M (+18.9% YoY) Other brands: $46.3M (19.0% YoY) 📅 Q2 Guidance: EPS: $1.50$1.55 (vs. $XXXX est) ✅ Revenue: $1.38B$1.42B (vs. $1.40B est) ✅"  
[@tenet_research](/creator/x/tenet_research) on [X](/post/tweet/1948476031926473043) 2025-07-24 20:11:01 UTC 452.7K followers, XXX engagements