[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  The Swedish Rumble 🔰 [@SwedishRumble](/creator/twitter/SwedishRumble) on x 35.4K followers Created: 2025-07-28 19:35:53 UTC Good stuff, as usual! But, there are a couple of flaws in your analysis. Fundamental? I am not saying that, but theoretically — they could be material. X. You view the entire body of work on Chelsea from the perspective of 2022 when the investment was made. Chelsea was a recent Champions League winner and Todd Boehly and co invested €630m in the squad during the 22/23 season. This resulted in Chelsea finishing 12th and having a crappy squad. The decision was never made in 2022 to invest 630m in the squad, and finish 12th and having a crappy squad and then investing another €464m in the summer of 2023 — right? If anything — I think the 2023 investment was life saving for Chelsea. It got them Caicedo, Cole Palmer, Nicolas Jackson and so forth. Nkunku was agreed long before the summer, right? Without the investments they made in 2023 — Chelsea would surely not play in Europe this season. Look at Chelsea’s Match Day income — it’s nothing. They — must — play in Europe. Without the investments they made in 2023 and 2024 — they wouldn’t be in Europe. This might be bad business, but it’s worse to buy the club for 2.75bn, invest €650m — and then let it go bankrupt. Right? All decisions made by. Chelsea has been made considering the known facts at the time the decisions were made. Nobody decided in 2022 to buy the club and waste 600m on worthless transfers, and follow that up with another 600m in transfers, making huge losses due to not being in the Champions League, and all in all create a need for total equity contributions of 1.5bn the first years — right? X. The jury has not definitely returned on Chelsea’s “youth player trading” business. I made the below study to get a better grip of where the market is at right now and what can be expected in the near future. The prices paid for players right now — are record low in relation to the revenue of PL clubs. Over time, there will be periods where the market is flooded with players and there will be summers when it feels like nobody is available. Especially in Italy and Spain — there are still very fundamental lingering effects of Covid. Clubs are strapped for cash. New FFP rules. Etc etc etc. It is not far fetched to speculate on that we could see transfer prices go up quite rapidly in the near future. Clubs in Italy and Spain regularly playing in the new CL — should not — have squad costs behind the top clubs in the Championship. It’s “insane” money and what not, but we have said that the last XX years and we will say it again in the future — meanwhile prices could certainly still keep going up and up. Trust me, I am not saying that Chelsea “will” flourish. But it’s not quite as black and white as you describe it above!  XXXXX engagements  **Related Topics** [champions league](/topic/champions-league) [investment](/topic/investment) [Post Link](https://x.com/SwedishRumble/status/1949916741800489334)
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The Swedish Rumble đź”° @SwedishRumble on x 35.4K followers
Created: 2025-07-28 19:35:53 UTC
Good stuff, as usual!
But, there are a couple of flaws in your analysis. Fundamental? I am not saying that, but theoretically — they could be material.
X. You view the entire body of work on Chelsea from the perspective of 2022 when the investment was made.
Chelsea was a recent Champions League winner and Todd Boehly and co invested €630m in the squad during the 22/23 season.
This resulted in Chelsea finishing 12th and having a crappy squad. The decision was never made in 2022 to invest 630m in the squad, and finish 12th and having a crappy squad and then investing another €464m in the summer of 2023 — right?
If anything — I think the 2023 investment was life saving for Chelsea. It got them Caicedo, Cole Palmer, Nicolas Jackson and so forth. Nkunku was agreed long before the summer, right? Without the investments they made in 2023 — Chelsea would surely not play in Europe this season.
Look at Chelsea’s Match Day income — it’s nothing. They — must — play in Europe. Without the investments they made in 2023 and 2024 — they wouldn’t be in Europe. This might be bad business, but it’s worse to buy the club for 2.75bn, invest €650m — and then let it go bankrupt. Right?
All decisions made by. Chelsea has been made considering the known facts at the time the decisions were made. Nobody decided in 2022 to buy the club and waste 600m on worthless transfers, and follow that up with another 600m in transfers, making huge losses due to not being in the Champions League, and all in all create a need for total equity contributions of 1.5bn the first years — right?
X. The jury has not definitely returned on Chelsea’s “youth player trading” business.
I made the below study to get a better grip of where the market is at right now and what can be expected in the near future.
The prices paid for players right now — are record low in relation to the revenue of PL clubs.
Over time, there will be periods where the market is flooded with players and there will be summers when it feels like nobody is available. Especially in Italy and Spain — there are still very fundamental lingering effects of Covid. Clubs are strapped for cash. New FFP rules. Etc etc etc. It is not far fetched to speculate on that we could see transfer prices go up quite rapidly in the near future. Clubs in Italy and Spain regularly playing in the new CL — should not — have squad costs behind the top clubs in the Championship.
It’s “insane” money and what not, but we have said that the last XX years and we will say it again in the future — meanwhile prices could certainly still keep going up and up.
Trust me, I am not saying that Chelsea “will” flourish. But it’s not quite as black and white as you describe it above!
XXXXX engagements
Related Topics champions league investment