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Created: 2025-07-28 04:05:54 UTC

Radico Khaitan Launches Luxury Vodka 'The Spirit of Kashmyr' 🍸✨ | MCap XXXXXXXX Cr

- New luxury vodka 'The Spirit of Kashmyr' launched with two variants: Indian Natural Vodka (₹2500) and Indian Saffron Vodka (₹3000).
- Also available in 180ml packs: Saffron at ₹740, Natural at ₹620.
- Inspired by Kashmir’s heritage, featuring Pampore saffron and Himalayan spring water.
- Bottle design showcases Himalayan peaks and saffron flowers.
- Initial rollout in Uttar Pradesh, expanding to Goa, Maharashtra, and other key markets.
- Radico Khaitan holds over XX% market share in India’s vodka segment.
- Launch supports the company’s premiumisation strategy in the alcobev market.
- Nationwide campaign planned with digital and on-ground activations.

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**Related Topics**
[mcap](/topic/mcap)
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