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![Luiz_Fernando_J Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::141378935.png) Luiz Fernando [@Luiz_Fernando_J](/creator/twitter/Luiz_Fernando_J) on x 33.4K followers
Created: 2025-07-27 15:58:11 UTC

The MCU has been facing increasing level of front-loadness Post-Covid, but what happened to #TheFantasticFourFirstSteps this weekend in both the US and overseas #BoxOffice is a new peak.

An indication that the brand faced erosion among casuals, having a tough time to convince a parcel of the general audiences, which used to be loyal, to show up for new films, even when they are well received.

Luckily, the SUN hold was really strong, what could mean that #TheFantasticFour positive WOM took longer but it’s starting to kick in, bringing more casuals into the mix, so hopefully next week the holds could be better and stronger.🤞🏼

![](https://pbs.twimg.com/tweet_video_thumb/Gw4DhZ1WQAAYNLX.jpg)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1949499569256943922/c:line.svg)

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[Post Link](https://x.com/Luiz_Fernando_J/status/1949499569256943922)