[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  plasticnewt3 [@plasticnewt3](/creator/twitter/plasticnewt3) on x 1619 followers Created: 2025-07-27 04:45:03 UTC $QSR using definitional latitude to show flat system-wide sales growth. $QSR leans heavily on TH, which is 40-45% of OI. SWS growth declining Y/Y for X quarters now (introduction of INTL segment muddy's calculations further back); MRQ has just turned negative as seen in pic rel unless you work in IR for $QSR, then it was flat. I'd give the dbAccess Global Consumer Conference call from June a listen. The growth/bull case the CEO lays out strikes me as completely incoherent. Basically depends on TH expansion in Canada, China acquisitions turning around, and BK revitalization. My thoughts: TH brand equity is irreparably damaged. CEO said TH's food improved; that it would successfully be able to pivot into lunch & dinner. Really? China I generally lean bullish but the Chinese consumer is brand switching to domestic brands. You've seen western QSRs struggle to compete and Chinese competitiveness makes it a race to the bottom re: margins (that they win). BK is just flat out terrible – seems like the average consumer agrees with me. CEO on the dbAccess call admitted that the revitalization plan (that they're X years into btw) hasn't worked as well as they initially hoped; CEO said BK's problem is brand image – food is best in class. Q: How much crack cocaine do you need to be on to think that BK's problem is brand image and that its food is best in class?  XXXXX engagements  **Related Topics** [oi](/topic/oi) [$qsr](/topic/$qsr) [Post Link](https://x.com/plasticnewt3/status/1949330169493086687)
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plasticnewt3 @plasticnewt3 on x 1619 followers
Created: 2025-07-27 04:45:03 UTC
$QSR using definitional latitude to show flat system-wide sales growth.
$QSR leans heavily on TH, which is 40-45% of OI. SWS growth declining Y/Y for X quarters now (introduction of INTL segment muddy's calculations further back); MRQ has just turned negative as seen in pic rel unless you work in IR for $QSR, then it was flat.
I'd give the dbAccess Global Consumer Conference call from June a listen. The growth/bull case the CEO lays out strikes me as completely incoherent.
Basically depends on TH expansion in Canada, China acquisitions turning around, and BK revitalization.
My thoughts: TH brand equity is irreparably damaged. CEO said TH's food improved; that it would successfully be able to pivot into lunch & dinner. Really?
China I generally lean bullish but the Chinese consumer is brand switching to domestic brands. You've seen western QSRs struggle to compete and Chinese competitiveness makes it a race to the bottom re: margins (that they win).
BK is just flat out terrible – seems like the average consumer agrees with me. CEO on the dbAccess call admitted that the revitalization plan (that they're X years into btw) hasn't worked as well as they initially hoped; CEO said BK's problem is brand image – food is best in class.
Q: How much crack cocaine do you need to be on to think that BK's problem is brand image and that its food is best in class?
XXXXX engagements
