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![HighSell53466 Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1937749820602753024.png) Buy High Sell Low [@HighSell53466](/creator/twitter/HighSell53466) on x XXX followers
Created: 2025-07-25 21:27:53 UTC

UGG vs. $BIRK — Cozy Chic vs. Orthopedic Cool.

Both brands reinvented themselves from “ugly” comfortwear to global fashion staples.

– $DECK turned UGG into a Gen Z must-have via streetwear collabs, celebs, and TikTok.
– $BIRK leaned into minimalist luxury, partnering with high fashion and focusing on heritage.

UGG is riding the trend wave.
$BIRK is building timeless utility.

Fashion or function? That’s your bet


XX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948857762873835619/c:line.svg)

**Related Topics**
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[stocks consumer cyclical](/topic/stocks-consumer-cyclical)

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