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![LongYield Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1532029910671314948.png) LongYield [@LongYield](/creator/twitter/LongYield) on x 4488 followers
Created: 2025-07-25 20:08:24 UTC

5/20 Total traffic acquisition costs (TAC) rose XX % to $XXXX B as payments to partners like Apple increased. TAC as a % of advertising revenue was roughly flat, reflecting discipline in distribution deals. $GOOGL


XX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948837760896565424/c:line.svg)

**Related Topics**
[googl](/topic/googl)
[tac](/topic/tac)
[acquisition](/topic/acquisition)
[$googl](/topic/$googl)
[stocks communication services](/topic/stocks-communication-services)

[Post Link](https://x.com/LongYield/status/1948837760896565424)