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![dh Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::352553.png) David Hauser [@dh](/creator/twitter/dh) on x 9000 followers
Created: 2025-07-25 13:59:18 UTC

Companies don't want transparency.
Because the truth isn't pretty.

Even the product was engineered differently.

Everlane didn’t chase hype cycles.
They didn’t care about XX “micro seasons” like Zara.

They made basics — on purpose.

![](https://pbs.twimg.com/amplify_video_thumb/1948744770509307907/img/I240dQjKHIB3ExTr.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948744873508831321/c:line.svg)

[Post Link](https://x.com/dh/status/1948744873508831321)