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![LessEgoMoreData Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1347836648881586177.png) Samuel Hess [@LessEgoMoreData](/creator/twitter/LessEgoMoreData) on x 9936 followers
Created: 2025-07-25 13:01:00 UTC

XX Black Friday Cyber Monday Funnels you should have analyzed!

While most people shop during Black Friday, I did something different...

I screenshotted websites.

Why?

To uncover strategies and tactics brands use during sales events-
-and find new ideas we can test for our clients.

Last year, I analyzed these XX brands. Here's my verdict:
- Allbirds: Super disappointing
- Gymshark: Surprisingly underwhelming
- Skims: Genius tactics (Kim really knows her stuff)
- BestBuy: Absolute goldmine of ideas
- eBay: Some solid tactics
- Mejuri: Very interesting approach
- Pandora: Way better than I expected
- Amazon: The GOAT (of course)
- Dyson: So much to learn from here
- Zalando: Yikes, not great
- Samsung: Strong execution
- Nike: 'Just Do It' applies to their funnel too

If you're looking for inspiration for your next sales event,
this list is a must-see.

I’ve compiled all the screenshots into a Figma file
(fully editable so you can copy what you like).

Here's how to get it:
X. Like this post
X. Comment "BFCM"

(Must be following me!)

and I'll sent it to you!

![](https://pbs.twimg.com/media/GwcCmJ4bEAY9RJx.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948730202823016676/c:line.svg)

**Related Topics**
[allbirds](/topic/allbirds)
[events](/topic/events)

[Post Link](https://x.com/LessEgoMoreData/status/1948730202823016676)