[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  R2D2 [@R2D2zen](/creator/twitter/R2D2zen) on x 9282 followers Created: 2025-07-25 07:57:05 UTC $150K for a Kaito campaign over XX months is a lot of money? (This isn’t even the case for most projects-that number is false.) But here’s why the take that “InfoFi is dying” is complete nonsense. What would you pay a marketing agency to build a top-of-funnel strategy for your project? 🤔 Easily $30K to $40K per month, and that’s before even getting into the details of your goals. What do you usually get? >Injection campaigns -dead followers on your accounts and posts ( these can cost $7/8K) >Social media content and management (mainly AI-generated posts and articles) >PR campaigns -decent for Google indexing, but useless for real user acquisition. Depends on the outlets and geography you can pay load here. >Mid-sized KOL campaigns- depending on the vertical, these can cost hundreds of thousands. No proper ROI tracking or signal validation. >Another $3K to $4K for listing tools (optional) >Top KOLs -nearly impossible to get unless you have top-dollar budgets (across X, YouTube, TikTok, Twitch, etc.) The list goes on. You do the math. You can burn $50/60k a month easily as a project for zombies via the traditional way. And this is not for a top project!!!! The catch? Most projects just burn cash on marketing. If your product sucks and you have no PMF, no marketing spend will save you in the long run and your chart will be down only. InfoFi has given projects real tools to trim the fat. What a project chooses to do with those tools is on them -but it’s a much cheaper top-of-funnel to acquire, especially when paired with InfoFi, a Kaito leaderboard, and a well-run campaign. Prove me wrong top marketing gurus. 🫡 XXXXX engagements  **Related Topics** [$40k](/topic/$40k) [$30k](/topic/$30k) [money](/topic/money) [$150k](/topic/$150k) [Post Link](https://x.com/R2D2zen/status/1948653719366631668)
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
R2D2 @R2D2zen on x 9282 followers
Created: 2025-07-25 07:57:05 UTC
$150K for a Kaito campaign over XX months is a lot of money?
(This isn’t even the case for most projects-that number is false.)
But here’s why the take that “InfoFi is dying” is complete nonsense.
What would you pay a marketing agency to build a top-of-funnel strategy for your project? 🤔
Easily $30K to $40K per month, and that’s before even getting into the details of your goals.
What do you usually get?
Injection campaigns -dead followers on your accounts and posts ( these can cost $7/8K)
Social media content and management (mainly AI-generated posts and articles)
PR campaigns -decent for Google indexing, but useless for real user acquisition. Depends on the outlets and geography you can pay load here.
Mid-sized KOL campaigns- depending on the vertical, these can cost hundreds of thousands. No proper ROI tracking or signal validation.
Another $3K to $4K for listing tools (optional)
Top KOLs -nearly impossible to get unless you have top-dollar budgets (across X, YouTube, TikTok, Twitch, etc.)
The list goes on. You do the math. You can burn $50/60k a month easily as a project for zombies via the traditional way.
And this is not for a top project!!!!
The catch? Most projects just burn cash on marketing. If your product sucks and you have no PMF, no marketing spend will save you in the long run and your chart will be down only.
InfoFi has given projects real tools to trim the fat.
What a project chooses to do with those tools is on them -but it’s a much cheaper top-of-funnel to acquire, especially when paired with InfoFi, a Kaito leaderboard, and a well-run campaign.
Prove me wrong top marketing gurus. 🫡
XXXXX engagements
