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Created: 2025-07-24 17:44:43 UTC

Serie A Eyes America: Why Italian Football Is Betting Big on the U.S. Boom
As football (soccer) continues its rise in the U.S., European leagues are taking notice—and taking action. Lega Serie A, home to global icons like AC Milan, Juventus, and Roma, is aggressively expanding its American presence. With five clubs in the Champions League and stars like Christian Pulisic leading the charge, Serie A is doubling down on what it sees as a long-term play in North America.

Read the full article here at 365247 media:

Andy Mitchell, CEO of Lega Serie A USA, says it plainly: “We’ve been here before. In 1994, the World Cup came to the U.S., and we all expected a seismic shift. But retention fell flat. This time, the focus must be different.”
With the 2026 FIFA World Cup on the horizon—set to be co-hosted by the U.S.—Serie A is sharpening its strategy: tap into growing fandom, deepen connections through U.S. national team talent, and, most critically, build sustainable audience retention.
Consulting POV | 365247 Insight
At 365247 Consultancy, we believe the U.S. football boom is a defining inflection point—but only for those who activate early and intentionally.
We’re helping rights holders, leagues, and commercial partners develop:
North American fan acquisition and retention blueprints
Dual-market brand activations (Europe x USA)
World Cup-adjacent partnership and media strategies
Localized community engagement frameworks tied to diaspora fanbases
The CTA
Planning to grow your sport’s footprint in the U.S. or leverage the 2026 World Cup moment?
Let’s talk strategy:
Join the 365247 Community:

Partner With Us

Want to feature your brand, business, or service on 365247 — Whether you're looking to sponsor, collaborate, or build presence within our ecosystem, we’d love to explore it with you.
Submit Your Interest Here:
Credit: Sportcal.

#FootballBusiness #SportsMarketing #SerieA #WorldCup2026 #FanEngagement #USSportsMarket #SoccerInUSA #PulisicEffect #SportsConsulting #365247Consultancy #GrowthStrategy

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![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948439212338151514/c:line.svg)

**Related Topics**
[ac milan](/topic/ac-milan)
[roma](/topic/roma)
[juventus](/topic/juventus)
[milan](/topic/milan)
[icons](/topic/icons)
[united states](/topic/united-states)

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[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

365247Mediaa Avatar 365247Media @365247Mediaa on x X followers Created: 2025-07-24 17:44:43 UTC

Serie A Eyes America: Why Italian Football Is Betting Big on the U.S. Boom As football (soccer) continues its rise in the U.S., European leagues are taking notice—and taking action. Lega Serie A, home to global icons like AC Milan, Juventus, and Roma, is aggressively expanding its American presence. With five clubs in the Champions League and stars like Christian Pulisic leading the charge, Serie A is doubling down on what it sees as a long-term play in North America.

Read the full article here at 365247 media:

Andy Mitchell, CEO of Lega Serie A USA, says it plainly: “We’ve been here before. In 1994, the World Cup came to the U.S., and we all expected a seismic shift. But retention fell flat. This time, the focus must be different.” With the 2026 FIFA World Cup on the horizon—set to be co-hosted by the U.S.—Serie A is sharpening its strategy: tap into growing fandom, deepen connections through U.S. national team talent, and, most critically, build sustainable audience retention. Consulting POV | 365247 Insight At 365247 Consultancy, we believe the U.S. football boom is a defining inflection point—but only for those who activate early and intentionally. We’re helping rights holders, leagues, and commercial partners develop: North American fan acquisition and retention blueprints Dual-market brand activations (Europe x USA) World Cup-adjacent partnership and media strategies Localized community engagement frameworks tied to diaspora fanbases The CTA Planning to grow your sport’s footprint in the U.S. or leverage the 2026 World Cup moment? Let’s talk strategy: Join the 365247 Community:

Partner With Us

Want to feature your brand, business, or service on 365247 — Whether you're looking to sponsor, collaborate, or build presence within our ecosystem, we’d love to explore it with you. Submit Your Interest Here: Credit: Sportcal.

#FootballBusiness #SportsMarketing #SerieA #WorldCup2026 #FanEngagement #USSportsMarket #SoccerInUSA #PulisicEffect #SportsConsulting #365247Consultancy #GrowthStrategy

XX engagements

Engagements Line Chart

Related Topics ac milan roma juventus milan icons united states

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