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![FortuneMagazine Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::25053299.png) FORTUNE [@FortuneMagazine](/creator/twitter/FortuneMagazine) on x 2.3M followers
Created: 2025-07-24 16:21:22 UTC

Blueprint has become a one-stop shop for all things longevity—from olive oil to supplements—while Bryan Johnson spearheads what he calls the ‘Don’t Die’ ideology. Leading the former is detracting from the work he can do on the latter, he said this week.

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