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![MorningBrew Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::3092541736.png) Morning Brew ☕️ [@MorningBrew](/creator/twitter/MorningBrew) on x 530.8K followers
Created: 2025-07-24 15:08:15 UTC

Sydney Sweeney, a 20-story Times Square billboard, 360-degree content at the Vegas Sphere, and plenty of paid social

It all amounts to American Eagle's most expensive ad campaign to date: 

![](https://pbs.twimg.com/card_img/1948399271948046337/GRBPCX1_?format=jpg&name=800x419)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948399837306573022/c:line.svg)

**Related Topics**
[sphere](/topic/sphere)
[billboard](/topic/billboard)
[times square](/topic/times-square)
[sydney sweeney](/topic/sydney-sweeney)
[sydney](/topic/sydney)

[Post Link](https://x.com/MorningBrew/status/1948399837306573022)