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![BrianZisook Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::969410606829916160.png) Z [@BrianZisook](/creator/twitter/BrianZisook) on x 48.5K followers
Created: 2025-07-24 14:54:37 UTC

Ultimately, Steven says, it all comes down to this:

“No matter how great your ideas are, if you can’t execute them, it doesn’t matter. And no matter how great your execution is, if your ideas are bad, it doesn’t matter.”

Marketers worldwide are nodding in agreement.

![](https://pbs.twimg.com/amplify_video_thumb/1948392836979716096/img/8OPvyTjBwNca1irl.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948396406646960393/c:line.svg)

[Post Link](https://x.com/BrianZisook/status/1948396406646960393)