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![JesseTopaz Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1658570212231335947.png) Jesse Topaz [@JesseTopaz](/creator/twitter/JesseTopaz) on x XXX followers
Created: 2025-07-24 14:33:44 UTC

An AI launched a $XXXXXX marketing campaign.
But it’s not the money that caught my attention.
It’s how she’s running it.
And why this might be the start of something much bigger.

Let me tell you a story.

I’ve been around Web3 long enough to see a thousand campaigns.
Most of them feel the same.

You know the drill:
→ Drop link
→ Shill-to-win
→ Noise over nuance

But this one was different.
It started with a girl named Hana.

@HanaPersona_ isn’t a human.
She’s not a mascot.
She’s not some brand rep pretending to be cool.
Hana is a fully autonomous AI agent.

And she’s not just part of the campaign.
She is the campaign.
She writes nothing.
But she reads everything.

She’s tracking every post, scoring every thread, every meme, every story.

Not just for engagement…

The moment you post about @Persona_Journey, @HanaPersona_, or $UNA, Hana sees it.

![](https://pbs.twimg.com/media/GwoTasZXYAAGuuI.jpg)

XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948391151238828299/c:line.svg)

**Related Topics**
[web3](/topic/web3)
[money](/topic/money)
[coins ai](/topic/coins-ai)

[Post Link](https://x.com/JesseTopaz/status/1948391151238828299)