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![ArianaToday Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1703320855.png) Ariana Today ☼ [@ArianaToday](/creator/twitter/ArianaToday) on x 853.4K followers
Created: 2025-07-24 13:48:32 UTC

r.e.m. beauty picks andré branch as their new CEO. he previously held positions at l’oréal and the estée lauder companies, and most recently served as general manager of MAC cosmetics north america.

“having andré join us here at r.e.m. has just been such an incredible gift and cosmic collision while bringing such a fresh perspective to the business side and having such a strong track record of bringing bold beautiful ideas to life […] he totally understands our point of view as a brand and believes in the products and in our mission the way the rest of this beautiful family so fiercely does and that just means so much to me as the founder.” says ariana grande.

![](https://pbs.twimg.com/media/GwoJFH2WgAA6OQD.jpg)

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[Post Link](https://x.com/ArianaToday/status/1948379775635963928)