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![CMDarnton Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1936166431378300928.png) Christian Darnton [@CMDarnton](/creator/twitter/CMDarnton) on x 5596 followers
Created: 2025-07-24 13:26:54 UTC

But here’s the paradox:

$SNAP has 900M+ MAUs — more than Spotify — yet it makes a fraction of the revenue.

ARPU remains one of the lowest in social media.

So the question is:

Why hasn’t Snap monetized its insane scale?
And can that change?


XXX engagements

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**Related Topics**
[$snap](/topic/$snap)
[snap inc](/topic/snap-inc)
[stocks communication services](/topic/stocks-communication-services)
[$spot](/topic/$spot)

[Post Link](https://x.com/CMDarnton/status/1948374330422820906)