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![AlikhanSocial Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1739266068894339072.png) Alikhan [@AlikhanSocial](/creator/twitter/AlikhanSocial) on x XXX followers
Created: 2025-07-24 12:42:41 UTC

we don’t say “testimonials” anymore
we call them receipts

we don’t call it “coaching”
we call it tactical rewiring

we don’t say “join the program”
we say “enter the operating system”

language is warfare

one small wording shift = 2x positioning

if a client says: “we help founders get organized”

we change it to: “we force ADHD founders to obey the calendar god”

new offer.

same service.

$11K/month.

your positioning sucks

because your vocabulary is soft.


XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948363206721695992/c:line.svg)

**Related Topics**
[2x](/topic/2x)

[Post Link](https://x.com/AlikhanSocial/status/1948363206721695992)