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![adamgraham Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::14140212.png) Adam J. Graham [@adamgraham](/creator/twitter/adamgraham) on x 14.6K followers
Created: 2025-07-24 10:02:00 UTC

In other words, challenger brands can win more deals not by shouting louder, but by publishing better ideas – ones that surprise, reframe and resonate with the silent majority. Find out more here:

![](https://pbs.twimg.com/card_img/1946182493637378048/SLZ1DiSJ?format=jpg&name=800x419)

XX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948322767205445760/c:line.svg)

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[Post Link](https://x.com/adamgraham/status/1948322767205445760)