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![adamgraham Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::14140212.png) Adam J. Graham [@adamgraham](/creator/twitter/adamgraham) on x 14.6K followers
Created: 2025-07-24 10:01:59 UTC

The rise of the hidden influencer

Most B2B playbooks still fixate on the final decision-maker. But Edelman and LinkedIn’s latest research points elsewhere: to the hidden buyers who shape purchasing decisions from the wings.


XX engagements

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**Related Topics**
[influencer](/topic/influencer)
[$ghc](/topic/$ghc)

[Post Link](https://x.com/adamgraham/status/1948322764747616560)