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![TeamYouTube Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::3031071234.png) TeamYouTube [@TeamYouTube](/creator/twitter/TeamYouTube) on x 2M followers
Created: 2025-07-24 00:46:44 UTC

Thanks for reaching out! To clarify, your RPM might go down when there’s an increase in unmonetized views, even if your revenue was the same. Whether RPM goes up or down, it’s a good indication of what is or isn't working in your revenue strategy. More info here:

Also, you have the option to get in touch with our Creator Support team so they can deep dive into this. Here's how:


XX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948183029391688170/c:line.svg)

**Related Topics**
[more info](/topic/more-info)

[Post Link](https://x.com/TeamYouTube/status/1948183029391688170)