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Created: 2025-07-23 23:27:31 UTC

$NOW ServiceNow Q2 2025 Earnings Call: Comprehensive AI, Cloud Computing & NVIDIA Analysis

Executive Summary

ServiceNow's Q2 2025 earnings call revealed an aggressive AI-first strategy that positions the company as the central orchestration layer for enterprise AI deployments. The company has transformed from a workflow automation platform to what CEO Bill McDermott calls "the extensible AI operating system for the agentic enterprise." With AI Control Tower exceeding full-year targets in just XX days, Now Assist usage growing 9x in three months, and a deepening partnership with NVIDIA on custom LLMs, ServiceNow is capturing the enterprise AI transformation opportunity at an unprecedented pace.

X. AI and Generative AI: Comprehensive Analysis

XXX Core AI Platform Components

AI Control Tower
Performance: Exceeded initial full-year net new ACV expectations in just XX days since launch
Function: Acts as the "central nervous system" for managing AI complexity across enterprises
Capability: Manages both ServiceNow's own AI agents and third-party agents from OpenAI, Microsoft, and others
Strategic Importance: Positions ServiceNow as the governance layer for all enterprise AI, not just their own products

AI Agent Fabric
Infrastructure layer for deploying AI agents across the enterprise
Enables seamless integration of multiple AI agents working together
Part of the complete agentic platform announced at the call

AI Agent Studio
No-code platform for creating AI agents
Democratizes AI agent creation across the organization
Enables business users to build agents without technical expertise

XXX Now Assist Product Suite Performance

Overall Metrics:
Net New ACV "beat expectations once again in Q2"
Largest Now Assist deal to date exceeded $XX million
XX deals with X or more Now Assist products
Usage increased 9x over the last three months
Plus products included in XX of top XX deals

Product-Specific Performance:
ITSM Plus: Deal value quadrupled year-over-year
CSM Plus: Deal value quadrupled year-over-year
ITAM Plus: Deal value tripled year-over-year
HRSD Plus: Deal value doubled year-over-year
ITAM Now Assist: Net new ACV grew nearly 6x quarter-over-quarter with average deal sizes more than tripling
Now Assist for SecOps and Risk: Combined net new ACV more than doubled quarter-over-quarter
Creator Now Assist: Average deal sizes quadrupled year-over-year

Key AI Pro Plus Metrics:
Deal count up over XX% quarter-over-quarter
Includes ITSM, CSM, and HR capabilities
Consumption-based model showing strong adoption as usage scales

XXX AI-Driven Internal Efficiency Gains

Quantified Benefits:
$XXX million in headcount savings projected for 2025
$XXX million total value from internal AI usage expected in 2025
XX% improvement in sales productivity through AI automation
Over XX% of support functions now handled by AI agents

Specific Applications:
Engineering: Using Code Assist and Code Generation to "unlock significant capacity"
Sales: XX% productivity improvement by eliminating setup work
Support Functions: Customer support, IT support, risk compliance, security largely automated
Now on Now Program: ServiceNow using its own AI innovations internally

XXX Agentic AI Strategy and Vision

McDermott's Vision Statement:
"AI work is cross-functional work. ServiceNow integrates the entire tech stack on-prem or in the Cloud, any system, any LLM, any data source, and we bring all of that data into a single model."

Key Agentic AI Concepts:
XXXXXXX agents currently in workflow within ServiceNow internally
Agentic Workforce Management: New standard for hybrid human-agent team leadership
Agents that "team up, work together, and collaborate together across business processes"
Vision of agents being "more collaborative and more team oriented and more results oriented than people"

Customer Use Cases:
Insurance: AI agents handling accident-to-claim settlement in real-time on mobile devices
Multi-lingual Support: Agents communicating in any language on the fly
Cross-functional Processes: Hire-to-retire, procure-to-pay, design-to-product, quote-to-cash workflows

XXX AI Platform Differentiation

"Any-to-Any" Integration Philosophy:
Any Cloud: Works with all hyperscalers (AWS, Azure, GCP) plus Oracle
Any Data Source: Integrates systems of record, data warehouses, data lakes
Any LLM: Supports all major language models for different use cases
Any Agent: Manages ServiceNow agents plus third-party agents

Enterprise-Ready AI Capabilities:
Domain-specific AI training by industry
Secure, compliant, and regulated AI deployments
"$1 trillion transactions, XX billion workflows" as training data
Lightning-fast performance optimized for enterprise scale

XXX Now Next AI Program

Program Overview:
Strategic customer-focused initiative to accelerate AI adoption
Deploys engineering teams directly with customers
C-suite level engagement for strategic AI transformation
Focus on getting customers "live fast" with AI implementations

Approach:
Senior-level, strategic customer engagements
Combines engineering, sales consulting, and solution consulting talent
Top-down approach starting with C-suite rather than bottom-up
Creates broader use cases and opportunities through strategic discussions

X. NVIDIA Partnership Deep Dive

XXX Strategic Partnership Elements

Nemotron LLM Collaboration:
Joint development of custom LLM with NVIDIA
Provides "ability to really speed up the reasoning, planning, and execution"
One option among multiple LLMs offered to customers
Prescriptive guidance through AI Control Tower on when to use Nemotron vs. other models

NVIDIA as a Customer:
"NVIDIA...are redefining employee support with ServiceNow AI, with intelligent AI agents that proactively resolve issues, deliver personalized help, and provide answers in milliseconds."

Partnership Significance:
Validates ServiceNow's enterprise AI capabilities
Demonstrates bi-directional value (NVIDIA as both partner and customer)
Part of broader ecosystem partnerships announced during the quarter

XXX Technical Integration

Model Selection Framework:
AI Control Tower provides prescriptive ways to select right models
Nemotron positioned for specific reasoning and planning use cases
Maintains customer choice with OpenAI, Gemini, and Claude options
Focus on best model for specific use case rather than single model approach

X. Cloud Computing Strategy

XXX Multi-Cloud Philosophy

Hyperscaler Relationships:
Unique Position: "Only ones that cooperate with all three of the hyperscalers"
Partners with AWS, Azure, GCP, and Oracle
Not competing but complementing hyperscaler offerings
Focus on enterprise application layer vs. infrastructure

Integration Capabilities:
Seamless integration across any cloud environment
On-premises and cloud integration equally supported
No vendor lock-in approach resonating with enterprises
Protects customer investments across all platforms

XXX Positioning vs. Hyperscalers

McDermott on Hyperscaler Relationship:
"Those are excellent companies. They're doing very creative and exciting things, and they all want to partner with us because of our leadership in the enterprise."

Differentiation:
Hyperscalers focused on infrastructure and model development
ServiceNow provides enterprise-ready solutions and domain expertise
Complexity of enterprise deployments requires ServiceNow's platform
Hyperscalers "busy with other things" while ServiceNow focuses on enterprise

XXX Cloud-Native Architecture Benefits

Platform Advantages:
Domain-specific platform optimized for enterprise
"Secure, lightning fast, and inexpensive to run"
Integrates with "exciting new companies" in the AI space
Handles complexity of enterprise-ready solutions

X. Data and AI Infrastructure

XXX Workflow Data Fabric

Adoption Metrics:
Included in XX of top XX largest deals
Combines data, analytics, and AI in unified platform
Customers embracing vision of data fabric + agents for outcomes

RaptorDB Pro Performance:
"Continued to gain traction"
"Every major region beat expectations in Q2"
Core infrastructure for AI and data processing

XXX Data Governance and Management

Acquisition:
"Only data catalog platform built on a knowledge graph"
Highest user adoption in data catalog and governance category
"Built for this agentic AI era"
Provides innovative data governance for AI deployments

XXX Enterprise Data Scale

ServiceNow's Data Advantage:
$X trillion in transactions processed
XX billion workflows in flight across global economy
Massive training data advantage for AI models
Domain-specific data by industry vertical

X. AI Transformation Impact on Business

XXX Market Dynamics

Customer Demand Signals:
"AI transformation as priority number one" for enterprises globally
IT budgets "highly resilient and increasingly focused on strategic mission-critical AI platforms"
Customers asking to consolidate: "why do I have XX of these and X of those...Can you just get them out of here?"

Industry Transformation:
"CRM opportunity for ServiceNow really is huge"
"Agentic AI represents a seismic shift that could render traditional CRM obsolete"
Movement from "CRM screen" to "omnipresent AI agents embedded in everyday tools"

XXX Financial Impact of AI

Revenue Growth Drivers:
AI Pro Plus products showing 50%+ quarter-over-quarter growth
Average deal sizes increasing significantly with AI products
Multi-product adoption accelerating (all top XX deals had 5+ products)

Future Targets:
$X billion in Now Assist ACV by 2026
$15+ billion subscription revenue target for 2026
Knowledge 2025 already generated $XXX billion in pipeline

XXX Competitive Implications

McDermott's Bold Statement:
"We don't live in a SaaS neighborhood. We live in an enterprise AI neighborhood on a one-of-one platform."

Market Positioning:
Not competing with hyperscalers or LLM providers
Partnering with all major AI players
Focused on being the orchestration and governance layer
"Software industrial complex of the 21st century is converging into ServiceNow"

X. AI Implementation and Adoption Patterns

XXX Customer Deployment Examples

Notable AI Implementations:
ExxonMobil: Implementing AI agents for enhanced employee experiences and operational processes
Standard Chartered: Using AI Control Tower with RaptorDB for agentic AI governance
State of California: Deploying AI-powered CRM across multiple departments
Banco Davivienda (Brazil): Transforming customer service with anticipatory AI
Intuit: Expanding to "done-for-you agentic AI experiences" for employees
Starbucks: Using AI to enhance technology ecosystem across support centers
North Carolina DOT: AI Control Tower for governing all AI solutions with compliance

XXX AI Adoption Velocity

Acceleration Indicators:
AI Control Tower: Full-year target achieved in XX days
Now Assist usage: 9x growth in X months
Pro Plus deal count: 50%+ growth quarter-over-quarter
New logo ACV: 100%+ year-over-year growth (AI driving new conversations)

XXX Enterprise AI Readiness

McDermott on Enterprise Complexity:
"Six decades of complexity and pain, to understand that takes a lot. And also those excellent companies that you mentioned [hyperscalers], they're busy with other things."

ServiceNow's Advantages:
Deep understanding of enterprise complexity
Platform started in IT but expanded across organization
Handles compliance, regulatory, risk, and data complexity
Enterprise-ready from day one vs. consumer-first approaches

X. Future AI Roadmap and Vision

XXX Near-Term AI Initiatives

Product Development:
Continued expansion of Now Assist across all products
Enhancement of AI Control Tower capabilities
Industry-specific AI agent development
Deeper integration with partner ecosystems

XXX Long-Term AI Vision

McDermott's Closing Vision:
"People and AI together will create new businesses, new discoveries, and catalyze economic growth in every corner of the world. The world works with ServiceNow because we are delivering AI to empower people everywhere."

Strategic Imperatives:
Become the "AI operating system for the agentic enterprise"
Enable seamless human-AI collaboration
Drive "monumental future value creation"
Lead the transformation from traditional software to AI-driven systems

X. Key Takeaways and Implications

ServiceNow has successfully pivoted from workflow automation to becoming the enterprise AI platform leader

The AI Control Tower positions ServiceNow uniquely as the governance and orchestration layer for all enterprise AI, not just their own

Partnership strategy with NVIDIA and others demonstrates commitment to best-of-breed rather than walled garden approach

Explosive adoption metrics (9x usage growth, 60-day target achievement) suggest product-market fit is exceptional

Multi-cloud, multi-LLM strategy protects customer investments while providing flexibility

Internal AI usage generating massive efficiencies validates the platform for customers

Vision of human-AI collaboration rather than replacement resonates with enterprise buyers

Financial performance (21.5% growth at $12B+ scale) demonstrates AI is driving real revenue, not just hype


XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948163096016494859/c:line.svg)

**Related Topics**
[automation](/topic/automation)
[positions](/topic/positions)
[coins ai](/topic/coins-ai)
[quarterly earnings](/topic/quarterly-earnings)
[$now](/topic/$now)
[servicenow](/topic/servicenow)
[stocks technology](/topic/stocks-technology)
[$nvda](/topic/$nvda)

[Post Link](https://x.com/TheValueist/status/1948163096016494859)

[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

TheValueist Avatar TheValueist @TheValueist on x 1565 followers Created: 2025-07-23 23:27:31 UTC

$NOW ServiceNow Q2 2025 Earnings Call: Comprehensive AI, Cloud Computing & NVIDIA Analysis

Executive Summary

ServiceNow's Q2 2025 earnings call revealed an aggressive AI-first strategy that positions the company as the central orchestration layer for enterprise AI deployments. The company has transformed from a workflow automation platform to what CEO Bill McDermott calls "the extensible AI operating system for the agentic enterprise." With AI Control Tower exceeding full-year targets in just XX days, Now Assist usage growing 9x in three months, and a deepening partnership with NVIDIA on custom LLMs, ServiceNow is capturing the enterprise AI transformation opportunity at an unprecedented pace.

X. AI and Generative AI: Comprehensive Analysis

XXX Core AI Platform Components

AI Control Tower Performance: Exceeded initial full-year net new ACV expectations in just XX days since launch Function: Acts as the "central nervous system" for managing AI complexity across enterprises Capability: Manages both ServiceNow's own AI agents and third-party agents from OpenAI, Microsoft, and others Strategic Importance: Positions ServiceNow as the governance layer for all enterprise AI, not just their own products

AI Agent Fabric Infrastructure layer for deploying AI agents across the enterprise Enables seamless integration of multiple AI agents working together Part of the complete agentic platform announced at the call

AI Agent Studio No-code platform for creating AI agents Democratizes AI agent creation across the organization Enables business users to build agents without technical expertise

XXX Now Assist Product Suite Performance

Overall Metrics: Net New ACV "beat expectations once again in Q2" Largest Now Assist deal to date exceeded $XX million XX deals with X or more Now Assist products Usage increased 9x over the last three months Plus products included in XX of top XX deals

Product-Specific Performance: ITSM Plus: Deal value quadrupled year-over-year CSM Plus: Deal value quadrupled year-over-year ITAM Plus: Deal value tripled year-over-year HRSD Plus: Deal value doubled year-over-year ITAM Now Assist: Net new ACV grew nearly 6x quarter-over-quarter with average deal sizes more than tripling Now Assist for SecOps and Risk: Combined net new ACV more than doubled quarter-over-quarter Creator Now Assist: Average deal sizes quadrupled year-over-year

Key AI Pro Plus Metrics: Deal count up over XX% quarter-over-quarter Includes ITSM, CSM, and HR capabilities Consumption-based model showing strong adoption as usage scales

XXX AI-Driven Internal Efficiency Gains

Quantified Benefits: $XXX million in headcount savings projected for 2025 $XXX million total value from internal AI usage expected in 2025 XX% improvement in sales productivity through AI automation Over XX% of support functions now handled by AI agents

Specific Applications: Engineering: Using Code Assist and Code Generation to "unlock significant capacity" Sales: XX% productivity improvement by eliminating setup work Support Functions: Customer support, IT support, risk compliance, security largely automated Now on Now Program: ServiceNow using its own AI innovations internally

XXX Agentic AI Strategy and Vision

McDermott's Vision Statement: "AI work is cross-functional work. ServiceNow integrates the entire tech stack on-prem or in the Cloud, any system, any LLM, any data source, and we bring all of that data into a single model."

Key Agentic AI Concepts: XXXXXXX agents currently in workflow within ServiceNow internally Agentic Workforce Management: New standard for hybrid human-agent team leadership Agents that "team up, work together, and collaborate together across business processes" Vision of agents being "more collaborative and more team oriented and more results oriented than people"

Customer Use Cases: Insurance: AI agents handling accident-to-claim settlement in real-time on mobile devices Multi-lingual Support: Agents communicating in any language on the fly Cross-functional Processes: Hire-to-retire, procure-to-pay, design-to-product, quote-to-cash workflows

XXX AI Platform Differentiation

"Any-to-Any" Integration Philosophy: Any Cloud: Works with all hyperscalers (AWS, Azure, GCP) plus Oracle Any Data Source: Integrates systems of record, data warehouses, data lakes Any LLM: Supports all major language models for different use cases Any Agent: Manages ServiceNow agents plus third-party agents

Enterprise-Ready AI Capabilities: Domain-specific AI training by industry Secure, compliant, and regulated AI deployments "$1 trillion transactions, XX billion workflows" as training data Lightning-fast performance optimized for enterprise scale

XXX Now Next AI Program

Program Overview: Strategic customer-focused initiative to accelerate AI adoption Deploys engineering teams directly with customers C-suite level engagement for strategic AI transformation Focus on getting customers "live fast" with AI implementations

Approach: Senior-level, strategic customer engagements Combines engineering, sales consulting, and solution consulting talent Top-down approach starting with C-suite rather than bottom-up Creates broader use cases and opportunities through strategic discussions

X. NVIDIA Partnership Deep Dive

XXX Strategic Partnership Elements

Nemotron LLM Collaboration: Joint development of custom LLM with NVIDIA Provides "ability to really speed up the reasoning, planning, and execution" One option among multiple LLMs offered to customers Prescriptive guidance through AI Control Tower on when to use Nemotron vs. other models

NVIDIA as a Customer: "NVIDIA...are redefining employee support with ServiceNow AI, with intelligent AI agents that proactively resolve issues, deliver personalized help, and provide answers in milliseconds."

Partnership Significance: Validates ServiceNow's enterprise AI capabilities Demonstrates bi-directional value (NVIDIA as both partner and customer) Part of broader ecosystem partnerships announced during the quarter

XXX Technical Integration

Model Selection Framework: AI Control Tower provides prescriptive ways to select right models Nemotron positioned for specific reasoning and planning use cases Maintains customer choice with OpenAI, Gemini, and Claude options Focus on best model for specific use case rather than single model approach

X. Cloud Computing Strategy

XXX Multi-Cloud Philosophy

Hyperscaler Relationships: Unique Position: "Only ones that cooperate with all three of the hyperscalers" Partners with AWS, Azure, GCP, and Oracle Not competing but complementing hyperscaler offerings Focus on enterprise application layer vs. infrastructure

Integration Capabilities: Seamless integration across any cloud environment On-premises and cloud integration equally supported No vendor lock-in approach resonating with enterprises Protects customer investments across all platforms

XXX Positioning vs. Hyperscalers

McDermott on Hyperscaler Relationship: "Those are excellent companies. They're doing very creative and exciting things, and they all want to partner with us because of our leadership in the enterprise."

Differentiation: Hyperscalers focused on infrastructure and model development ServiceNow provides enterprise-ready solutions and domain expertise Complexity of enterprise deployments requires ServiceNow's platform Hyperscalers "busy with other things" while ServiceNow focuses on enterprise

XXX Cloud-Native Architecture Benefits

Platform Advantages: Domain-specific platform optimized for enterprise "Secure, lightning fast, and inexpensive to run" Integrates with "exciting new companies" in the AI space Handles complexity of enterprise-ready solutions

X. Data and AI Infrastructure

XXX Workflow Data Fabric

Adoption Metrics: Included in XX of top XX largest deals Combines data, analytics, and AI in unified platform Customers embracing vision of data fabric + agents for outcomes

RaptorDB Pro Performance: "Continued to gain traction" "Every major region beat expectations in Q2" Core infrastructure for AI and data processing

XXX Data Governance and Management

Acquisition: "Only data catalog platform built on a knowledge graph" Highest user adoption in data catalog and governance category "Built for this agentic AI era" Provides innovative data governance for AI deployments

XXX Enterprise Data Scale

ServiceNow's Data Advantage: $X trillion in transactions processed XX billion workflows in flight across global economy Massive training data advantage for AI models Domain-specific data by industry vertical

X. AI Transformation Impact on Business

XXX Market Dynamics

Customer Demand Signals: "AI transformation as priority number one" for enterprises globally IT budgets "highly resilient and increasingly focused on strategic mission-critical AI platforms" Customers asking to consolidate: "why do I have XX of these and X of those...Can you just get them out of here?"

Industry Transformation: "CRM opportunity for ServiceNow really is huge" "Agentic AI represents a seismic shift that could render traditional CRM obsolete" Movement from "CRM screen" to "omnipresent AI agents embedded in everyday tools"

XXX Financial Impact of AI

Revenue Growth Drivers: AI Pro Plus products showing 50%+ quarter-over-quarter growth Average deal sizes increasing significantly with AI products Multi-product adoption accelerating (all top XX deals had 5+ products)

Future Targets: $X billion in Now Assist ACV by 2026 $15+ billion subscription revenue target for 2026 Knowledge 2025 already generated $XXX billion in pipeline

XXX Competitive Implications

McDermott's Bold Statement: "We don't live in a SaaS neighborhood. We live in an enterprise AI neighborhood on a one-of-one platform."

Market Positioning: Not competing with hyperscalers or LLM providers Partnering with all major AI players Focused on being the orchestration and governance layer "Software industrial complex of the 21st century is converging into ServiceNow"

X. AI Implementation and Adoption Patterns

XXX Customer Deployment Examples

Notable AI Implementations: ExxonMobil: Implementing AI agents for enhanced employee experiences and operational processes Standard Chartered: Using AI Control Tower with RaptorDB for agentic AI governance State of California: Deploying AI-powered CRM across multiple departments Banco Davivienda (Brazil): Transforming customer service with anticipatory AI Intuit: Expanding to "done-for-you agentic AI experiences" for employees Starbucks: Using AI to enhance technology ecosystem across support centers North Carolina DOT: AI Control Tower for governing all AI solutions with compliance

XXX AI Adoption Velocity

Acceleration Indicators: AI Control Tower: Full-year target achieved in XX days Now Assist usage: 9x growth in X months Pro Plus deal count: 50%+ growth quarter-over-quarter New logo ACV: 100%+ year-over-year growth (AI driving new conversations)

XXX Enterprise AI Readiness

McDermott on Enterprise Complexity: "Six decades of complexity and pain, to understand that takes a lot. And also those excellent companies that you mentioned [hyperscalers], they're busy with other things."

ServiceNow's Advantages: Deep understanding of enterprise complexity Platform started in IT but expanded across organization Handles compliance, regulatory, risk, and data complexity Enterprise-ready from day one vs. consumer-first approaches

X. Future AI Roadmap and Vision

XXX Near-Term AI Initiatives

Product Development: Continued expansion of Now Assist across all products Enhancement of AI Control Tower capabilities Industry-specific AI agent development Deeper integration with partner ecosystems

XXX Long-Term AI Vision

McDermott's Closing Vision: "People and AI together will create new businesses, new discoveries, and catalyze economic growth in every corner of the world. The world works with ServiceNow because we are delivering AI to empower people everywhere."

Strategic Imperatives: Become the "AI operating system for the agentic enterprise" Enable seamless human-AI collaboration Drive "monumental future value creation" Lead the transformation from traditional software to AI-driven systems

X. Key Takeaways and Implications

ServiceNow has successfully pivoted from workflow automation to becoming the enterprise AI platform leader

The AI Control Tower positions ServiceNow uniquely as the governance and orchestration layer for all enterprise AI, not just their own

Partnership strategy with NVIDIA and others demonstrates commitment to best-of-breed rather than walled garden approach

Explosive adoption metrics (9x usage growth, 60-day target achievement) suggest product-market fit is exceptional

Multi-cloud, multi-LLM strategy protects customer investments while providing flexibility

Internal AI usage generating massive efficiencies validates the platform for customers

Vision of human-AI collaboration rather than replacement resonates with enterprise buyers

Financial performance (21.5% growth at $12B+ scale) demonstrates AI is driving real revenue, not just hype

XXX engagements

Engagements Line Chart

Related Topics automation positions coins ai quarterly earnings $now servicenow stocks technology $nvda

Post Link

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