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![PunkHot10 Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1359426937370906624.png) Ser Joey [@PunkHot10](/creator/twitter/PunkHot10) on x 13.4K followers
Created: 2025-07-23 17:53:10 UTC

Even in our small web3 world there different types of IPs (cute, anime, 3d) with different target audiences 

But they will all face the same questions:

- Does the IP have the “IT” factor?
- Can it stand out in a sea of 1,000s of competing IPs?

1⃣ Is it recognizable, with strong visuals and unique characters?

2⃣ Does it tell a story and build a world people care about?

3⃣ Does it make them feel something?

4⃣ Is it consistent across content, merch, and experiences?

5⃣ Does it offer digital or physical collectibility?

6⃣ Does it build community and culture around the brand?

7⃣ Does it deliver iconic moments people remember and share?

This is what it takes to build a brand people truly fall in love with, and it sounds a lot like @ChimpersHQ

![](https://pbs.twimg.com/media/GwjxV1qW0AE6lgk.jpg)

XXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1948078951693197608/c:line.svg)

**Related Topics**
[tell a](/topic/tell-a)
[ip](/topic/ip)
[web3](/topic/web3)

[Post Link](https://x.com/PunkHot10/status/1948078951693197608)