[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  Shri Kanase [@EcomShri](/creator/twitter/EcomShri) on x 18.7K followers Created: 2025-07-23 15:20:23 UTC You’re sacrificing thousands in revenue… Because you keep optimizing off incomplete data. There’s a much better way to see the full funnel picture. Read below to make your money back. X. LAST CLICK COMPLETELY MISSES UPPER FUNNEL IMPACT - Only credits the final click before purchase - Ignores how YouTube, Display, and PMAX contribute - Makes it seem like branded and Shopping are doing all the work - Leads brands to shut off campaigns that are actually driving demand X. DATA-DRIVEN ATTRIBUTION TRACKS THE FULL CUSTOMER JOURNEY - Uses your account’s historical data for accuracy - Assigns credit to every touchpoint that influenced the sale - Shows how each campaign assisted along the path to conversion - Gives a true view of how your top and mid-funnel campaigns are performing X. THE REVENUE GAP BETWEEN LAST CLICK AND DATA-DRIVEN IS BIGGER THAN YOU THINK - We see 1–15% revenue gaps across almost every account - Data-Driven almost always shows higher contribution from YouTube, PMAX, and Display - Last Click makes profitable campaigns look like losers - The more complex your funnel… the bigger the gap gets X. CONVERSION PATH SHOWS EXACTLY HOW BUYERS MOVE THROUGH YOUR FUNNEL - Found right inside your Google Ads dashboard - Maps out every touchpoint a customer had before buying - Shows real multi-step journeys like YouTube → Display → Search → Purchase - Proves how often top-of-funnel campaigns drive final conversions X. In 2025 AND BEYOND… YOU CAN’T RELY ON BASIC ATTRIBUTION - Google’s entire system now optimizes off data-driven signals - Last Click is too outdated for how the platform works today - Sticking with it means you’ll keep making the wrong calls - Data-Driven gives you the clarity you need to scale smart If you want to scale profitably… stop letting Last Click lie to you. XXXXX engagements  **Related Topics** [all the](/topic/all-the) [youtube](/topic/youtube) [money](/topic/money) [theres a](/topic/theres-a) [Post Link](https://x.com/EcomShri/status/1948040504819454304)
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
Shri Kanase @EcomShri on x 18.7K followers
Created: 2025-07-23 15:20:23 UTC
You’re sacrificing thousands in revenue…
Because you keep optimizing off incomplete data.
There’s a much better way to see the full funnel picture.
Read below to make your money back.
X. LAST CLICK COMPLETELY MISSES UPPER FUNNEL IMPACT
- Only credits the final click before purchase
- Ignores how YouTube, Display, and PMAX contribute
- Makes it seem like branded and Shopping are doing all the work
- Leads brands to shut off campaigns that are actually driving demand
X. DATA-DRIVEN ATTRIBUTION TRACKS THE FULL CUSTOMER JOURNEY
- Uses your account’s historical data for accuracy
- Assigns credit to every touchpoint that influenced the sale
- Shows how each campaign assisted along the path to conversion
- Gives a true view of how your top and mid-funnel campaigns are performing
X. THE REVENUE GAP BETWEEN LAST CLICK AND DATA-DRIVEN IS BIGGER THAN YOU THINK
- We see 1–15% revenue gaps across almost every account
- Data-Driven almost always shows higher contribution from YouTube, PMAX, and Display
- Last Click makes profitable campaigns look like losers
- The more complex your funnel… the bigger the gap gets
X. CONVERSION PATH SHOWS EXACTLY HOW BUYERS MOVE THROUGH YOUR FUNNEL
- Found right inside your Google Ads dashboard
- Maps out every touchpoint a customer had before buying
- Shows real multi-step journeys like YouTube → Display → Search → Purchase
- Proves how often top-of-funnel campaigns drive final conversions
X. In 2025 AND BEYOND… YOU CAN’T RELY ON BASIC ATTRIBUTION
- Google’s entire system now optimizes off data-driven signals
- Last Click is too outdated for how the platform works today
- Sticking with it means you’ll keep making the wrong calls
- Data-Driven gives you the clarity you need to scale smart
If you want to scale profitably… stop letting Last Click lie to you.
XXXXX engagements
