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![billboard Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::9695312.png) billboard [@billboard](/creator/twitter/billboard) on x 14.3M followers
Created: 2025-07-23 11:30:19 UTC

Did the Surprise-Release Strategy Work for Justin Bieber’s ‘Swag’ Based on Its First-Week Returns?


![](https://pbs.twimg.com/card_img/1946273428106776576/uoxue3TJ?format=jpg&name=800x419)

XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947982607079108993/c:line.svg)

**Related Topics**
[swag](/topic/swag)

[Post Link](https://x.com/billboard/status/1947982607079108993)