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![antonykh1218 Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::232467659.png) Anthony Yiu [@antonykh1218](/creator/twitter/antonykh1218) on x XXX followers
Created: 2025-07-23 09:35:01 UTC

@tobaccoinsider IQOS adjusted market share in Japan declined sequentially from XXXX% in Q1 2025 to XXXX% in Q2 2025. This is the first sequential quarterly decline observed since the third quarter of 2021, during the transition from IQOS X to IQOS ILUMA. Any thoughts please?

![](https://pbs.twimg.com/media/GwiFayla4AAE87Z.png)

XXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947953587625263499/c:line.svg)

**Related Topics**
[japan](/topic/japan)

[Post Link](https://x.com/antonykh1218/status/1947953587625263499)