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![HyzikHyzik Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1506395282745053189.png) Hyzik ➕ [@HyzikHyzik](/creator/twitter/HyzikHyzik) on x 3081 followers
Created: 2025-07-22 17:11:36 UTC

A shoe is just a shoe… until someone tells a story around it.

Nike didn’t just sell sneakers.
They sold rebellion.
Jordan didn’t just wear them, he broke the rules in them.

The NBA banned Jordan’s kicks.
Nike didn’t flinch, they advertised the ban.

“Banned by the NBA. Worn by Michael Jordan anyway.”

Boom! $126M sales in year one.
Birth of sneaker culture.

Here’s the truth most brands ignore:

You’re not selling a product.
You’re selling permission.
To break the rules. To feel something. To become someone.

Salesforce sold “no software” rebellion.
Death Wish coffee sells danger in a cup.
You? Still selling features?

Your features are fine.
Your benefits? Meh.
But your mythology? That’s your empire.

Your story is everything!

So today ask yourself:
What mythology are you too scared to create?

![](https://pbs.twimg.com/ext_tw_video_thumb/1947705899650273280/pu/img/wGOQMH08Tg_EAk78.jpg)

XX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947706103686697410/c:line.svg)

**Related Topics**
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[$nke](/topic/$nke)
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[Post Link](https://x.com/HyzikHyzik/status/1947706103686697410)