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![PunkHot10 Avatar](https://lunarcrush.com/gi/w:24/cr:twitter::1359426937370906624.png) Ser Joey [@PunkHot10](/creator/twitter/PunkHot10) on x 13.4K followers
Created: 2025-07-22 16:47:37 UTC

In the evolution of @ChimpersHQ we are now well into the "expansion" level, and moving towards "brand gravity" status

It's level 3/5 on our road to "legacy" brand status, and it's the most exciting phase by far

Genesis (2021–2022)

Born from 1/1 art and storytelling roots (Timpers, TBAC)
Captivated early Web3 with pixel art, lore, and originality
Community driven, intimate, pure, a passion project with soul

Foundation (2022–2023)

Genesis collection launches, community cemented, brand DNA clarified
Lore, gamified experiences, and consistent delivery deepen trust
Chimpers becomes one of the few in Web3 seen as serious IP

Expansion (2024–2025)

Mainstream friendly design from pixel to kawaii  
Social reach explodes to 2M+ followers across major platforms
Physical products, cards, plush toys, stickers, multi-chain enabled
Mainstream friendly design from pixel to kawaii 
Retail/licensing deals, real-world collabs

Brand Gravity (2025–2026)

IP becomes recognizable beyond NFTs
Partnerships with global brands, crossover drops, media deals
Merch in stores, characters on shelves, maybe even on screens
Chimpers evolves into a multi-format IP, not a project, but a world

Legacy (2027+)

A generational brand with characters kids grow up with
Massive product ecosystem, games, animation, books, toys, collectibles
Holders evolve from collectors into co-creators, licensees, and builders
The IP lives on with or without hype cycles like Pokémon, Hello Kitty

This isn't blue sky thinking, or loose talk, it's all very real, practical, and achievable

!chimp


XXXXXX engagements

![Engagements Line Chart](https://lunarcrush.com/gi/w:600/p:tweet::1947700070541103359/c:line.svg)

**Related Topics**
[pixel](/topic/pixel)
[web3](/topic/web3)
[storytelling](/topic/storytelling)

[Post Link](https://x.com/PunkHot10/status/1947700070541103359)

[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]

PunkHot10 Avatar Ser Joey @PunkHot10 on x 13.4K followers Created: 2025-07-22 16:47:37 UTC

In the evolution of @ChimpersHQ we are now well into the "expansion" level, and moving towards "brand gravity" status

It's level 3/5 on our road to "legacy" brand status, and it's the most exciting phase by far

Genesis (2021–2022)

Born from 1/1 art and storytelling roots (Timpers, TBAC) Captivated early Web3 with pixel art, lore, and originality Community driven, intimate, pure, a passion project with soul

Foundation (2022–2023)

Genesis collection launches, community cemented, brand DNA clarified Lore, gamified experiences, and consistent delivery deepen trust Chimpers becomes one of the few in Web3 seen as serious IP

Expansion (2024–2025)

Mainstream friendly design from pixel to kawaii
Social reach explodes to 2M+ followers across major platforms Physical products, cards, plush toys, stickers, multi-chain enabled Mainstream friendly design from pixel to kawaii Retail/licensing deals, real-world collabs

Brand Gravity (2025–2026)

IP becomes recognizable beyond NFTs Partnerships with global brands, crossover drops, media deals Merch in stores, characters on shelves, maybe even on screens Chimpers evolves into a multi-format IP, not a project, but a world

Legacy (2027+)

A generational brand with characters kids grow up with Massive product ecosystem, games, animation, books, toys, collectibles Holders evolve from collectors into co-creators, licensees, and builders The IP lives on with or without hype cycles like Pokémon, Hello Kitty

This isn't blue sky thinking, or loose talk, it's all very real, practical, and achievable

!chimp

XXXXXX engagements

Engagements Line Chart

Related Topics pixel web3 storytelling

Post Link

post/tweet::1947700070541103359
/post/tweet::1947700070541103359