[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]  Tyler Mullins [@Tyler_omni](/creator/twitter/Tyler_omni) on x XXX followers Created: 2025-07-22 16:01:36 UTC you're probably doing KOL marketing completely wrong here are X tips i learned after spending $1.5m on influencer campaigns with @omni_agency: 1/ match KOLs to your sector dont promote your rwa project with a defi influencer or use a gaming kol to shill your ai tool it wont work. align with your customer sectors and stop wasting money. 2/ avoid oversaturated KOLs a kol doing a shit ton of promoting on their feed usual underperforms because of audience burnout. find the relevant and impactful kols, not the busy ones. 3/ audit actual price impact check if kol calls drive volume or price movement on charts you can use @Protokols_io for this data. then, you'll know which ones are better to work with. 4/ prioritize smart followers use tools like @Cookie3_com or @KaitoAI to verify audience quality. dont waste your time with a bot bloated kol account 5/ understand rapid market saturation what worked as a tactic X months ago is probably dead now. we live in a copy pasta world. approach every campaign from a unique angle and out innovate everyone else. 6/ timing is everything kol posts need engagement within the first X hours to hit algorithm. coordinate timing with your network for maximum impact. late engagement = wasted money 7/ leverage brand relationships partnerships > paid posts. ill die on this hill. why? because its a super cost effective way to generate audience exposure (through association). find and work with established web3 brands to elevate your campaigns. 8/ monitor sentiment constantly this goes back to timing but getting even granular by tracking socials; getting a feel for where peoples heads are at. and sentiment shifts fast in crypto. stay informed. 9/ build relationships before you need them most founders only reach out to kols when they need something. this puts you at the back of the line. start conversations early. engage with their content. become a familiar name before you have a campaign to run.  XX engagements  **Related Topics** [money](/topic/money) [coins ai](/topic/coins-ai) [shill](/topic/shill) [gaming](/topic/gaming) [rwa](/topic/rwa) [influencer](/topic/influencer) [$15m](/topic/$15m) [Post Link](https://x.com/Tyler_omni/status/1947688489014677647)
[GUEST ACCESS MODE: Data is scrambled or limited to provide examples. Make requests using your API key to unlock full data. Check https://lunarcrush.ai/auth for authentication information.]
Tyler Mullins @Tyler_omni on x XXX followers
Created: 2025-07-22 16:01:36 UTC
you're probably doing KOL marketing completely wrong
here are X tips i learned after spending $1.5m on influencer campaigns with @omni_agency:
1/ match KOLs to your sector
dont promote your rwa project with a defi influencer or use a gaming kol to shill your ai tool
it wont work. align with your customer sectors and stop wasting money.
2/ avoid oversaturated KOLs
a kol doing a shit ton of promoting on their feed usual underperforms because of audience burnout.
find the relevant and impactful kols, not the busy ones.
3/ audit actual price impact
check if kol calls drive volume or price movement on charts
you can use @Protokols_io for this data. then, you'll know which ones are better to work with.
4/ prioritize smart followers
use tools like @Cookie3_com or @KaitoAI to verify audience quality.
dont waste your time with a bot bloated kol account
5/ understand rapid market saturation
what worked as a tactic X months ago is probably dead now. we live in a copy pasta world.
approach every campaign from a unique angle and out innovate everyone else.
6/ timing is everything
kol posts need engagement within the first X hours to hit algorithm. coordinate timing with your network for maximum impact.
late engagement = wasted money
7/ leverage brand relationships
partnerships > paid posts. ill die on this hill.
why? because its a super cost effective way to generate audience exposure (through association).
find and work with established web3 brands to elevate your campaigns.
8/ monitor sentiment constantly
this goes back to timing but getting even granular by tracking socials; getting a feel for where peoples heads are at.
and sentiment shifts fast in crypto. stay informed.
9/ build relationships before you need them
most founders only reach out to kols when they need something. this puts you at the back of the line. start conversations early. engage with their content.
become a familiar name before you have a campaign to run.
XX engagements
Related Topics money coins ai shill gaming rwa influencer $15m